Development Intellectual Property Marketing 
Consulting Matters
JANUARY 13, 2018
Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. it's one thing to have a repository of intellectual property (IP).
Johanna Rothman
OCTOBER 10, 2023
When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client.
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Johanna Rothman
NOVEMBER 21, 2018
When we manage product development for organizations, we work for hire. The company hires you, pays you a wage, and in return, your intellectual property belongs to them. While “one person” may have had the original idea, we need many people to refine the idea and bring that product to market.
Steve Shu Consulting
JUNE 25, 2017
Play a key role in developing new intellectual property or approaches for the firm. Pursue mastery in business development if you can (aka sales). Publish articles in a focused area or practice (aka marketing). My team also created an approach for doing wireless spectrum valuation.
Successful Independent Consulting
JUNE 1, 2024
If the client has asked you to send samples of your work, reply graciously that you’re happy to share some samples via screen sharing but because they are your intellectual property, you can’t send them via email. Clients usually don’t bother to call references but seeing the list will enhance your authority. Be prepared.
Consulting Matters
DECEMBER 7, 2018
Many struggle with the idea of making this type of decision out of fear that this type of focus will not pay the bills or generate sustainable revenue – even though all the marketing facts out there tell you otherwise. What this best practice looks like in action includes really considering who comes to you naturally for help.
Consulting Matters
FEBRUARY 10, 2022
Initially, I wanted to interview Jared because he has done a fantastic job carving out a unique position in the market as a specialized futurist. Why you need to develop intellectual property through content development. Check out our marketing agency services, mentoring programs and courses at [link].
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