Remove Development Remove Marketing Remove Turnaround
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How to Develop Your Tagline to Win More Work

Successful Independent Consulting

Narrowing your niche is an important step in the right direction, but you’ll also want to develop a tagline as part of your branding. A marketing tagline is short phrase that helps people remember you in a certain way. Remember, clients want to hire The Expert, so be sure to market yourself as one! [1] You get the idea.

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How Agile Teams Can Help Turnarounds Succeed

Harvard Business

Agile — the management approach that relies on small, entrepreneurial, close-to-the-customer teams — has a reputation that reflects its rapid adoption in software development. It is most definitely not for big, old-line companies that are facing an existential crisis and require a full-scale turnaround.

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The Key to Campbell Soup’s Turnaround? Civility.

Harvard Business

Being treated with respect had a more powerful effect on employees than other more celebrated leadership behaviors including recognition and appreciation, communicating an inspiring vision, providing useful feedback — even opportunities for learning, growth, and development. Set Expectations.

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Narrow Your Niche to Win More Work as a Solopreneur

Successful Independent Consulting

Many solopreneurs make the mistake of marketing themselves as a jack-of-all-trades. Working within the intersection between these disciplines, Jack emphasizes leadership development, inter-cultural business communication, employee engagement, and customer focus. For example, Fortune 500 or middle market? What was the industry?

Exercises 195
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Your Consulting Niche vs Jack-of-All-Trades Myth

Successful Independent Consulting

Here is a verbatim snippet from her résumé at the time: PROFESSIONAL SUMMARY AND SERVICES Senior consultant with professional experience in Organization Development and Change, Leadership and Organizational Communications and Coaching , as well as internal and external Corporate Communications, including global marketing initiatives.

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Saving RadioShack

Tom Spencer

When the business landscape changes, how can you turnaround a failing company? Assuming this leads to successful refinancing, what should the strategy be to turnaround and save this iconic company? When faced with a broad turnaround question, it is important to ask a variety of questions to determine the source of the problem.

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When Is Teamwork Really Necessary?

Harvard Business

While the group liked getting together and engaging in some joint activities — such as goal setting, best-practice sharing, and talent development — people often wondered why they were in the room. Talent Developers: attract, assess, develop, and retain talent. Talent developers. Agenda setters. Integrators.