Consulting Matters

JANUARY 13, 2020

Clear strategy - with identified ideal client, marketable and differentiated expertise, compelling products/services that are profitable and scalable and so on. A smart marketing system that consistently fills your pipeline with clients. So here's the real hidden cost of under-investing in your business development.

Development 194

Development Training Training Examples 194

Steve Shu Consulting

JULY 25, 2014

I recently ran into a short video by the New South Wales government which does a great job of introducing the notion of behavioral insights and application in the governmental space. For example, Opower tapped into a great market using software-as-a-service and a behavioral efficiency model for saving energy. Strategy Development.

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Video Analysis Operations Development 230

Tom Spencer

SEPTEMBER 8, 2023

In this article, we will look at how to conduct what is called ‘ customer development ’ – the process through which a business comes to understand the needs, pain points, and behavior of potential customers through direct conversation and feedback.

Marketing 166

Marketing Productivity Research Development 166

Chad Barr

MARCH 19, 2025

AI tools like Claude or ChatGPT and others, aren’t just fancy tech toys—they’re strategic weapons that can revolutionize your email marketing and broader marketing initiatives when wielded with precision. Think of these AI tools as your marketing department’s secret laboratory.

Marketing 52

Marketing Tools Sales Engineering 52

Consulting Success

JULY 24, 2017

His career path took him from software company technical writing and journalism to a marketing executive in a software company before becoming an independent copywriter who specializes in white papers and case studies. However, videos are incredibly expensive to produce, and they do not have the lasting value or shelf life as white papers.

How To 257

How To Consulting Case Studies Case Study 257

Harvard Business

OCTOBER 5, 2016

The emergence of data science and the proliferation of new media channels has radically changed some traditional marketing jobs, while creating new ones. As a whole, all these changes are part of the evolution away from marketing simply as art into a hybrid of art and science. Digital Marketing. Content Marketing.

Marketing 130

Marketing Data Advertising Media 130

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 134

Marketing Agile Fashion Sales 134

Johanna Rothman

AUGUST 31, 2022

I finished all the video editing for the writing workshop. At some point today, I plan to upload the videos to teachable. I decided I was close to done on the videos that I could spare the time to spend on getting my information into this new app. I might or might not have finished the videos anyway.

Productivity 118

Productivity Development Video Management 118

Tom Spencer

JANUARY 31, 2025

The global life sciences consulting market is expected to grow by around 10% per year from 2024 to 2029. This means there is likely to be huge demand for consultants with life sciences expertise to work on a range of projects from navigating the complex regulatory landscape to developing business growth strategies.

Biotechnology 88

Biotechnology Healthcare Pharmaceuticals Consulting 88

Jacq Hackett Consulting

MAY 7, 2018

To build a successful business, not only will you have to leverage your existing network of colleagues who are working within organisations you want to consult to, but over time you’ll also need to develop a broader network of potential clients. Develop a brand. If you liked this blog, you'll love my video series.

Marketing 120

Marketing Video Consulting Healthcare 120

Jerry Fletcher

FEBRUARY 6, 2021

Blog and Newslog development to include recording and editing audio and video components and uploading them to Vimeo and YouTube Books, for example one for entrepreneurs on how to use speaking to build a business Speaking professionally requires a great deal of sales activity. Lots of content. If you find good ones, stick with them.

Marketing 98

Marketing Consulting Video Course 98

Successful Independent Consulting

FEBRUARY 12, 2021

Short video: Why Friends Don’t Let Friends W-2TM ) The key point is that taxes are a real pain when you are self-employed. Getting new projects – Business development is a common challenge for most independent consultants and solopreneurs. Are you disciplined and organized enough to deal with it four times a year?

Cash Flow 370

Cash Flow Consulting Insurance Insurance 370

Consulting Matters

FEBRUARY 25, 2020

Your first task if you want to develop meaningful client relationships is to demonstrate that their passions and priorities are also yours. Therefore, you have to be vigilant in your marketing and especially your contracting to test that your clients are ready to work with someone like you. The Bottom Line.

Consulting 279

Consulting Methodologies Leadership Video 279

Consulting Matters

DECEMBER 10, 2020

If you're in the same boat as Christy was and want to use an online course to take your business to the next level, this video is a must-watch. About Us: I'm Betsy Jordyn and my business development firm builds strong and powerful brands for remarkable consultants and coaches and their unique strengths.

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Course How To Financial Consulting 296

Consulting Matters

JANUARY 17, 2020

You also don’t need to become some marketing guru to land work with the C-Suite. Conceptualizes and develop theoretical and practical frameworks that describe complex ideas in understandable, usable ways. Organization Behavior/Development. HINT: This trait might be key to understanding your unique and marketable expertise.

Methodologies 207

Methodologies System Data Financial 207

Tom Spencer

NOVEMBER 15, 2024

As wearable technology continues to advance, we’re seeing the development of more sophisticated devices capable of monitoring a broader range of health metrics. AI is also being used to develop personalized treatment plans based on a patient’s unique genetic makeup, lifestyle, and medical history.

Healthcare 78

Healthcare Data Trends Efficiency 78

Consulting Matters

JULY 15, 2020

You can set it up to act as your 24/7 marketing machine. So let me share my screen and give you some ideas on how you can start developing your website strategy. Do you care that I got a master's in organization development and human resources? FACT: You can attract high-paying clients by virtue of your website.

Consulting 270

Consulting How To Resumes Strategy 270

Tom Spencer

AUGUST 12, 2022

Marketing is an incredibly important function of any growing business. Marketing is generally the initial point of contact in a customer’s purchasing journey. In this article, I would like to share a few tangible pieces of advice that may benefit you if you are planning to jump into a marketing related venture.

Tools 88

Tools Marketing Media Data 88

Consulting Matters

JANUARY 5, 2020

You might even stay up at night wondering what words you can use to establish instant credibility and how to market yourself so that what you offer comes across as irresistible. ” Get my Free Value Proposition Creation Video Training! And they rob you of your joy and self-esteem. One of my worst client experiences was with Ken.

Energy 218

Energy Training Training Video 218

Tom Spencer

SEPTEMBER 13, 2024

In today’s competitive business landscape, traditional sales and marketing-driven approaches are increasingly giving way to a new paradigm: Product Led Growth (PLG). The product should not only solve one or more key problems faced by the target market, it should also be well designed.

Productivity 78

Productivity Marketing Sales Methodologies 78

Harvard Business

JUNE 21, 2017

Just as we wouldn’t rely on a single marketing tactic or a single source of financing for the entire life of an organization, we need to build up a portfolio of innovation strategies designed for specific tasks. Related Video. See More Videos > See More Videos > Disruptive innovation.

Research 195

Research Enterprise Video Energy 195

Consulting Matters

MARCH 3, 2021

They try to sit down and write copy for their website or marketing or a simple blog post and they face writer's block so intense that it's a miracle that more computers of consultants and coaches aren't flung against the wall. Related Tutorial Video: "How to Clarify Your Ideal Consulting & Coaching Client". And you'll be hungry.

Methodologies 288

Methodologies Consulting Video Industry 288

Jacq Hackett Consulting

MAY 7, 2018

To build a successful business, not only will you have to leverage your existing network of colleagues who are working within organisations you want to consult to, but over time you’ll also need to develop a broader network of potential clients. Develop a brand. And don’t forget to make sure that people have your new contact details.

Marketing 120

Marketing Consulting Healthcare Development 120

Consulting Matters

AUGUST 2, 2021

In this week's tutorial video, my partner Jen Hamilton and I take you behind the scenes of this total website and brand makeover and how Jen and I together got to a place of owning our unique niche in the business mentoring/marketing agency space. > Check out our mentoring programs and agency services at [link].

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Video How To Consulting Financial 156

Consulting Matters

JANUARY 7, 2020

The second thing you need is to cultivate your own personal power and this begins with your approach to your business development. This is why if you have shied away from marketing or your website is not a whole lot more than an online brochure you're struggling with landing the work that matches what you want to bring to the table and earn.

Strategy 207

Strategy Strategy& Strategy Training 207

Consulting Matters

SEPTEMBER 12, 2018

Having a world-class website that serves as the center of gravity for your marketing efforts is essential. Would you believe me if I told you those results, although significant, are a mere scratch on the surface of the potential available to you as you embark on your website development process? Congratulations! What do I want?

Development 184

Development Film Marketing Productivity 184

Successful Independent Consulting

JULY 16, 2019

GLG refers to these SMEs as Council Members, and they provide expertise in small bits, like an hour or two by phone or video conference. It’s hard to know if your expertise will be in demand, but like most solopreneur marketing, the more specific your niche, the better. For more information about that type of work, click here.)

Talent 297

Talent Research Consulting Conference 297

Consulting Matters

FEBRUARY 10, 2022

Initially, I wanted to interview Jared because he has done a fantastic job carving out a unique position in the market as a specialized futurist. He has expertise that few consultants possess and creates amazing content, especially videos, that attract his ideal client. Learn more at www.nufuturist.com. Jared Nichols [link].

Intellectual Property 156

Intellectual Property How To Interviews Video 156

Consulting Matters

JANUARY 16, 2020

You also don't have to push yourself out of any fears or discomforts about putting yourself out there marketing-wise. Investing in a website and content marketing system isn't an option in the same way that opening a restaurant isn't an option if you want to serve food. ” Get my Free Value Proposition Creation Video Training!

Consulting 207

Consulting Training Training Marketing 207

Consulting Matters

OCTOBER 21, 2021

Watch this video to discover how to best align your financial investments with both the immediate and long-term goals you have for your business. And then download a special spreadsheet Jen helped me create so you can set your business development budget. Video Tutorial: Want to Create a Consulting Proposal that Converts?

Consulting 156

Consulting Small Business Financial Video 156

Consulting Matters

FEBRUARY 4, 2020

Why is now the time to get serious about your business development? ” Get my Free Value Proposition Creation Video Training! Become clear and confident when describing what you do by signing up for the “Create a Unique ‘What I Do’ Statement" video training. What's the passion that is welling up in you?

Training 194

Training Training Video Tools 194

Consulting Matters

JUNE 13, 2024

When it’s done right, it’s your online store and 24/7 marketing machine , consistently at work attracting, impressing, and converting clients. Step 4: Develop a Strengths-Based Marketing System Marketing doesn’t have to be scary or sleazy.

How To 156

How To Consulting Resumes System 156

Consulting Matters

JANUARY 10, 2020

I don’t have a marketable expertise that clients will want. If yes, the rest of what you’ll need to figure out in terms of developing a “what do you do” statement, personal brand and marketing messages will come later as well as if you need any additional education. I’ll fail and be so embarrassed.

Consulting 207

Consulting Training Training Video 207

Consulting Matters

JANUARY 28, 2020

And then let the market inform you of what they like and don't like. You will not achieve what you want with your business if you don't invest the hours, time and sweat equity into growing your marketing and business development skillsets and tools. So if you really want to be perfect - just do it and get it done.

Marketing 218

Marketing Video Tools Consulting 218

Rod Burkert

MARCH 3, 2020

Welcome to my newsletter, where I focus solely on BVFLS practice development, practice management, and related tools and technology to grow/build/scale your firm. So let’s see what we can do about building Trust into our marketing. But how do we build prospect trust into our marketing? Thanks to each of you for being here.

Marketing 90

Marketing How To Case Interview Conference 90

Consulting Matters

JANUARY 29, 2020

The presence of money fears can be good if they act as alerts to be strategic about investments and with marketing and sales. Invest in specialized business development support and training with the full expectation it will pay off. It's just not smart marketing. You can master marketing too. You have mastered your craft.

Consulting 177

Consulting How To Talent Training 177

Harvard Business

NOVEMBER 8, 2016

This is different than social media marketing , where a brand engages many, aiming to increase overall brand awareness or promote a specific product or service by producing content that users will share with their network. Salespeople should also collaborate with their social marketing counterparts to make the most of their social efforts.

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B2B Sales Media Survey 193