Successful Independent Consulting

JUNE 28, 2023

Debunking Myths and Understanding the Psychology A few months ago the PICA community gathered for a webinar with Stacey Brown Randall , a leading light in business referrals strategy. How do we systematize the business development process? She spoke about one of the biggest problems in solopreneurship: the feast-famine cycle.

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How To Chemicals Strategy Strategy 195

Consulting Matters

JUNE 13, 2024

When it’s done right, it’s your online store and 24/7 marketing machine , consistently at work attracting, impressing, and converting clients. Step 4: Develop a Strengths-Based Marketing System Marketing doesn’t have to be scary or sleazy.

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How To Consulting Resumes System 156

Successful Independent Consulting

JULY 21, 2023

Part 2: Three Steps for Getting Referrals with Your Own Plan Last month, we took our first look at insights from Stacey Brown Randall’s webinar, “How to Generate Referrals Without Asking.” Play the Long Game It’s important to be clear that the strategy outlined here is very different from other kinds of business development campaigns.

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How To Resources Strategy Strategy 195

Tsavo Neal

MARCH 7, 2018

Why cold calling/cold emailing is the WORST marketing tactic for your consulting — and what to do instead. Kennedy University in addition to having presented over 250 other seminars, workshops, and webinars. Kennedy University in addition to having presented over 250 other seminars, workshops, and webinars.

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Development Banking Interviews Consulting 60

The Fearless Marketer

MARCH 30, 2020

Next, you need to DEVELOP those ideas, insights, resources, and connections into something useful. Connect – Develop – Re-Connect – Re-Develop. And nothing new gets developed. But we can also fall into the “development trap.” But we can also fall into the “development trap.” Developing a new service.

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Development Resources Meeting Survey 62

The Fearless Marketer

DECEMBER 30, 2021

A lot of marketing is like throwing a bunch of balls in the air and hoping they land exactly where you want. Your balls may include: Your marketing message, email promotions, online sales information, qualifying phone calls, social media, a marketing presentation, and the selling conversation. If so, ask for the business.

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Marketing Meeting Media Groups 62

Consulting Success

MARCH 5, 2018

The importance of trusting your motivation, developing habits of effective networking and capitalizing on your strengths to find greater consulting success. Elizabeth has joined me today to explain how you can create a thriving, successful consulting business in the nonprofit market. Working Your Network.

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Consulting Nonprofit Healthcare Education 213

The Fearless Marketer

JUNE 7, 2021

Recently, when I took a close look at the marketing that has worked best for me over the past 35 years, two things popped out. Hence: Proactive Experience Marketing. Proactive marketing without the experience might get you in front of a lot of people, but it can be hard to convert them into clients. That’s your job. Definitely!

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Marketing Meeting Productivity Sales 62

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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Consulting Strategy& Strategy Strategy 224

The Fearless Marketer

JULY 6, 2020

According to Jon Spoelstra, in his book, Marketing Outrageously, businesses need to embrace the concepts and practices of Marketing Outrageously. I’ve always said that the purpose of marketing is to get meetings with prospective clients who are open to hearing what you have to offer. And attend my webinar on Friday!

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Marketing Meeting Sports Strategy 62

Clarity Consultants

MAY 25, 2023

CAMPBELL, CA – May 25, 2023 Training Industry announced that Clarity Consultants was named to the 2023 Training Industry’s Custom Content Development Companies Watch List. Custom content development primarily includes custom instructional course design and development for external use. Client representation.

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Training Training Development Consulting 59

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

Consulting 202

Consulting Strategy& Strategy Strategy 202

Rod Burkert

NOVEMBER 5, 2019

On to this week: At one time in your professional life, I imagine you have participated on a webinar. If you are thinking about it, here are some practical considerations based on my experience thus far with Practice Development INSIDER. This past Friday, I hosted my fifth Practice Development INSIDER webinar.

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Case Interview Interviews Report Marketing 40

The Fearless Marketer

FEBRUARY 22, 2021

When we think about marketing our professional services, we usually think about all the things we need to DO to get clients. But that is usually very limited because marketing has numerous components and also processes. Plus, marketing has outer and inner aspects. Can you articulate your marketing message so clearly?

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Marketing Training Training Advertising 62

Business Consulting Agency

JULY 29, 2024

Marketing is essential for small businesses aiming to establish their presence, attract customers, and drive growth. However, small businesses often face unique marketing challenges that can hinder their success. Explore here the common marketing challenges faced by small businesses.

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Small Business Marketing ROI Trends 52

Women in Consulting

JULY 28, 2016

By: Kay Paumier. :: C ontent marketing is “in.” According to Wikipedia, “ content marketing is any marketing that involves the creation and sharing of media and publish ing content in order to acquire and retain customers. In lot s of ways, content marketing is not new. But what is it anyway?

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Tools Marketing Media Case Study 48

Clarity Consultants

AUGUST 3, 2023

These services can include content development, learning administration, learning delivery, vendor management, measurement and analytics, learning strategy and learning technology. Industry visibility, innovation and impact in the learning services market. Client representation. Business performance and growth.

Training 90

Training Training Industry Company 90

The Fearless Marketer

OCTOBER 1, 2018

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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Marketing B2B Media Course 54

Women in Consulting

MAY 4, 2015

Spiceworks (www.spiceworks.com), a social network that connects marketers with IT buyers, recently held an “Unplugged” panel discussion in Mountain View, CA in which three IT professionals shared what they want from marketers. Translated: They do not want to be bothered by marketing or salespeople until they are ready to engage.

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Marketing Video Comparison Media 48

The Fearless Marketer

OCTOBER 18, 2021

Marketing your professional services and your efforts to attract new clients to your business could be called “The art of honest influence.”. Influence: the capacity to have an effect on the character, development, or behavior of someone or something. Presentations such as Webinars. Then webinars lead to conversations.

Media 62

Media Education Marketing Development 62

Jacq Hackett Consulting

JUNE 10, 2018

Take marketing action. The imposter syndrome moves in, and instead of going out and marketing themselves, they stay under the radar hoping clients will find them. But you absolutely need to get out there and proactively market yourself. Many people who have stellar careers behind them leave employment and set up as consultants.

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Management Course Consulting Healthcare 136

Clarity Consultants

JULY 20, 2023

When employees witness their leaders investing in their own development, it inspires them to take ownership of their learning journey and seek growth opportunities. Offer a mix of formal training programs, workshops, webinars, mentoring, coaching, and self-paced eLearning modules.

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Culture Training Training Conference 97

Chad Barr

SEPTEMBER 10, 2008

To develop fresh ideas I would recommend the following: 1. Read books on the topic of innovation, Internet marketing and such. Speaking in conferences or webinars has always generated tremendous mount of great ideas for me when listening to my audience questions. Attend workshops / seminars.

Development 40

Development How To Journal Conference 40

Rod Burkert

FEBRUARY 4, 2020

Face-to-face meetings like lunches can be effective practice development pump primers. Join me this Friday at 1pm ET on Practice Development INSIDER for my interview with Gary Trugman. And valuing small and medium-sized BUSINESSES requires a different practice development effort to attract small and medium-sized BUSINESS OWNERS.

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Case Interview Video Interviews Development 80

1 to 1

MAY 2, 2013

Marketing Research Articles. Webinars & White Papers. 1to1 Webinars. Mobile Marketing. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Creating a Seamless Multichannel Marketing Strategy. Back towww.1to1media.com. 1to1media.com. CRM Best Practices. Weekly Digest.

Marketing 39

Marketing Strategy& Strategy Strategy 39

Jacq Hackett Consulting

JUNE 10, 2018

Take marketing action. The imposter syndrome moves in, and instead of going out and marketing themselves, they stay under the radar hoping clients will find them. But you absolutely need to get out there and proactively market yourself. Many people who have stellar careers behind them leave employment and set up as consultants.

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Management Video Course Consulting 120

The Fearless Marketer

MAY 4, 2020

In last week’s Webinar on Going Radically Virtual, I did a poll to measure what the participants were doing in their marketing during the pandemic. Are you developing new materials, reports, programs, models, or services? This approach alone has been the single most effective marketing strategy my clients have ever implemented.

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Transportation Video Retail Survey 87

Jerry Fletcher

DECEMBER 11, 2021

I’m shifting my emphasis so that I will offer these services: Marketing Consulting for consultants and coaches (Solopreneurs, Partnerships and Ensembles short and long term) Strategic Marketing Counsel for entrepreneurs and start-ups Speaking on topics that make individuals and organizations more memorable and more profitable.

Marketing 40

Marketing Consulting Video Sales 40

Consulting Matters

SEPTEMBER 30, 2020

You can do it up to $15 a month, but it’s definitely, especially if you’re doing webinars or you’re having meetings with clients through Zoom, you’re going to want to have some way of communicating. Other Marketing Pieces (16:36). I love that you can record as well. You want to continue to connect with them.

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Consulting How To Insurance Insurance 296

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.

B2B 60

B2B Marketing Consulting Advertising 60

Effective Managers

NOVEMBER 5, 2024

Invest in Relationship-Building Activities Spending time building relationships outside of regular business interactions can strengthen bonds: Client Events: Host events, webinars, or workshops to engage with clients in a more informal setting. Adapt: Be flexible and adapt your strategies as needed to meet evolving client expectations.

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Management Metrics Software Survey 97

Tsavo Neal

SEPTEMBER 21, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Leads are the lifeblood of consulting businesses.

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Consulting eBook Education Software 60

Tom Spencer

NOVEMBER 10, 2023

Active participation in industry events, conferences, webinars, and networking gatherings signals that a candidate is invested in staying updated on the latest industry trends and developments. Referrals can be a game-changer in the competitive consulting job market.

Consulting 88

Consulting Interviews Industry Ethics 88

The Fearless Marketer

JULY 23, 2018

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals. Challenge # 2.

Meeting 48

Meeting Marketing How To Resources 48

The Fearless Marketer

APRIL 6, 2020

Are you wondering where you should put your business and marketing focus right now? ” This quote came through my email today from Marketing Week Columnist, Mark Ritson, and I thought it was appropriate: “The world does not need our support or our concern. This also helps me be proactive in developing new and effective strategies.

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Groups Survey Marketing Research 62

Tsavo Neal

OCTOBER 19, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Leads are the lifeblood of consulting businesses.

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Consulting eBook Education Resources 60