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In today’s rapidly evolving business landscape, where technological advancements and market dynamics are constantly changing, the concept of continuous learning has become vital for individuals and organizations. Talent Retention and Recruitment Employees value opportunities for growth and development.
Invest in Relationship-Building Activities Spending time building relationships outside of regular business interactions can strengthen bonds: Client Events: Host events, webinars, or workshops to engage with clients in a more informal setting. Adapt: Be flexible and adapt your strategies as needed to meet evolving client expectations.
Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. Ready for more quick wins to enhance your marketing momentum?
CAMPBELL, CA – May 25, 2023 Training Industry announced that Clarity Consultants was named to the 2023 Training Industry’s Custom Content Development Companies Watch List. Custom content development primarily includes custom instructional course design and development for external use. Client representation.
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. Pricing Negotiations 🎯 Develop and execute effective negotiation strategies that align customer expectations with your profitability goals. Don't miss this brand new webinar! Save your seat today!
These services can include content development, learning administration, learning delivery, vendor management, measurement and analytics, learning strategy and learning technology. Industry visibility, innovation and impact in the learning services market. Client representation. Business performance and growth.
You can do all the marketing in the world, but if your message doesn’t resonate with your ideal client your marketing will suffer. So, after establishing clarity on your ideal client, develop a message that gets the client’s attention. Devise a marketing plan to suit your abilities. Write Blog Articles.
When employees witness their leaders investing in their own development, it inspires them to take ownership of their learning journey and seek growth opportunities. Offer a mix of formal training programs, workshops, webinars, mentoring, coaching, and self-paced eLearning modules.
Getting new projects – Business development is a common challenge for most independent consultants and solopreneurs. In my mind I’ve never done any “business development” but new clients and projects always seemed to come along. Supply and demand – Assess the market for your expertise to get an idea of how hard it may be to find work.
Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global
This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability.
And then I followed up on them with information on my new Marketing Mastery Program. And I started to offer webinars instead of live speaking engagements. When it comes to marketing professional services, nothing is more powerful than a live (or virtual live) presentation. And my recent series of webinars proves it.
Blog and Newslog development to include recording and editing audio and video components and uploading them to Vimeo and YouTube Books, for example one for entrepreneurs on how to use speaking to build a business Speaking professionally requires a great deal of sales activity. I don’t have that kind of time. I have a business to run.
Debunking Myths and Understanding the Psychology A few months ago the PICA community gathered for a webinar with Stacey Brown Randall , a leading light in business referrals strategy. How do we systematize the business development process? She spoke about one of the biggest problems in solopreneurship: the feast-famine cycle.
When it’s done right, it’s your online store and 24/7 marketing machine , consistently at work attracting, impressing, and converting clients. Step 4: Develop a Strengths-Based Marketing System Marketing doesn’t have to be scary or sleazy.
Read further to learn about our AI developments, what topics we discussed at our webinars, the names of our prominent guests, and why it’s better to start later to deliver earlier! Even Better Project Data Security Dataguard We’ve developed a unique data security tool that safeguards your company’s information. Stay tuned!
In this article, I feature 12-15 of the best boutique consulting firm websties, and how these websites attract and develop new business for each firm. Here’s what I asked members of each firm: In what ways do you use your website to help you attract and develop new business? How does your website help you establish your brand?
Part 2: Three Steps for Getting Referrals with Your Own Plan Last month, we took our first look at insights from Stacey Brown Randall’s webinar, “How to Generate Referrals Without Asking.” Play the Long Game It’s important to be clear that the strategy outlined here is very different from other kinds of business development campaigns.
When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.
Why cold calling/cold emailing is the WORST marketing tactic for your consulting — and what to do instead. Kennedy University in addition to having presented over 250 other seminars, workshops, and webinars. Kennedy University in addition to having presented over 250 other seminars, workshops, and webinars.
Next, you need to DEVELOP those ideas, insights, resources, and connections into something useful. Connect – Develop – Re-Connect – Re-Develop. And nothing new gets developed. But we can also fall into the “development trap.” But we can also fall into the “development trap.” Developing a new service.
A lot of marketing is like throwing a bunch of balls in the air and hoping they land exactly where you want. Your balls may include: Your marketing message, email promotions, online sales information, qualifying phone calls, social media, a marketing presentation, and the selling conversation. If so, ask for the business.
Entrepreneurship, even in the form of part-time work to complement a traditional day job, can provide a useful hedge against economic uncertainty and a way to develop new skills. ” Don’t just come up with a clever notion; make sure people actually want it before you spend a lot of money developing it.
AI has transformed how businesses strategize, market, and deliver value. “Generate a detailed outline for a [webinar, workshop, keynote] on [topic]. “Suggest 10 creative marketing strategies to increase engagement and leads for [business or product]. .” Consider both quantitative and qualitative aspects.”
The importance of trusting your motivation, developing habits of effective networking and capitalizing on your strengths to find greater consulting success. Elizabeth has joined me today to explain how you can create a thriving, successful consulting business in the nonprofit market. Working Your Network.
Recently, when I took a close look at the marketing that has worked best for me over the past 35 years, two things popped out. Hence: Proactive Experience Marketing. Proactive marketing without the experience might get you in front of a lot of people, but it can be hard to convert them into clients. That’s your job. Definitely!
According to Jon Spoelstra, in his book, Marketing Outrageously, businesses need to embrace the concepts and practices of Marketing Outrageously. I’ve always said that the purpose of marketing is to get meetings with prospective clients who are open to hearing what you have to offer. And attend my webinar on Friday!
If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.
If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.
On to this week: At one time in your professional life, I imagine you have participated on a webinar. If you are thinking about it, here are some practical considerations based on my experience thus far with Practice Development INSIDER. This past Friday, I hosted my fifth Practice Development INSIDER webinar.
By: Kay Paumier. :: C ontent marketing is “in.” According to Wikipedia, “ content marketing is any marketing that involves the creation and sharing of media and publish ing content in order to acquire and retain customers. In lot s of ways, content marketing is not new. But what is it anyway?
Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.
Spiceworks (www.spiceworks.com), a social network that connects marketers with IT buyers, recently held an “Unplugged” panel discussion in Mountain View, CA in which three IT professionals shared what they want from marketers. Translated: They do not want to be bothered by marketing or salespeople until they are ready to engage.
Marketing your professional services and your efforts to attract new clients to your business could be called “The art of honest influence.”. Influence: the capacity to have an effect on the character, development, or behavior of someone or something. Presentations such as Webinars. Then webinars lead to conversations.
Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.
Take marketing action. The imposter syndrome moves in, and instead of going out and marketing themselves, they stay under the radar hoping clients will find them. But you absolutely need to get out there and proactively market yourself. Many people who have stellar careers behind them leave employment and set up as consultants.
In 2016, country and function heads were asked to identify innovation ambassadors for each of the markets we’re in: 80 people senior enough to connect innovation to strategy and make things happen. We also provided webinars and conference calls to explain our other offerings and to share learning. Building an agile network.
To develop fresh ideas I would recommend the following: 1. Read books on the topic of innovation, Internet marketing and such. Speaking in conferences or webinars has always generated tremendous mount of great ideas for me when listening to my audience questions. Attend workshops / seminars.
Face-to-face meetings like lunches can be effective practice development pump primers. Join me this Friday at 1pm ET on Practice Development INSIDER for my interview with Gary Trugman. And valuing small and medium-sized BUSINESSES requires a different practice development effort to attract small and medium-sized BUSINESS OWNERS.
Marketing Research Articles. Webinars & White Papers. 1to1 Webinars. Mobile Marketing. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Creating a Seamless Multichannel Marketing Strategy. Back towww.1to1media.com. 1to1media.com. CRM Best Practices. Weekly Digest.
Take marketing action. The imposter syndrome moves in, and instead of going out and marketing themselves, they stay under the radar hoping clients will find them. But you absolutely need to get out there and proactively market yourself. Many people who have stellar careers behind them leave employment and set up as consultants.
1] Watch the webinar to gain more insights into AI applications in project management: Utilizing AI on Different Levels of Multi-Project and Resource Management Leveraging Data Analytics Along with the adoption of AI, project managers are increasingly relying on data in their work — when making decisions, forecasts, analyzing performance, etc.
In last week’s Webinar on Going Radically Virtual, I did a poll to measure what the participants were doing in their marketing during the pandemic. Are you developing new materials, reports, programs, models, or services? This approach alone has been the single most effective marketing strategy my clients have ever implemented.
I’m shifting my emphasis so that I will offer these services: Marketing Consulting for consultants and coaches (Solopreneurs, Partnerships and Ensembles short and long term) Strategic Marketing Counsel for entrepreneurs and start-ups Speaking on topics that make individuals and organizations more memorable and more profitable.
You can do it up to $15 a month, but it’s definitely, especially if you’re doing webinars or you’re having meetings with clients through Zoom, you’re going to want to have some way of communicating. Other Marketing Pieces (16:36). I love that you can record as well. You want to continue to connect with them.
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