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Social Media Platforms Can Be Built Around Quality, Not Scale

Harvard Business

In the traditional media industry, some outlets differentiate themselves through quality, but social media hasn’t gotten there yet — there is no “ New York Times of social media.” Could specialized social media handle these functions better than the dominant players?

Media 126
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A Refresher on Marketing ROI

Harvard Business

In fact, global spending on media is expected to reach $2.1 Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Marketing ROI is exactly what it sounds like: a way of measuring the return on investment from the amount a company spends on marketing. trillion in 2014.

ROI 71
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Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai

Melissa Agnes

On September 17th and 18th 2014, Melissa Agnes, President and co-founder of Agnes + Day, will be presenting a two-day workshop on social media for crisis and emergency management for healthcare at the GCC Government Social Media Summit in Dubai. Workshop outline: Social media for healthcare. Implementing strategies.

Media 80
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7 Key Decisions for Starting Your Consulting or Coaching Business Right

Consulting Matters

A coach helps individual leaders develop clarity on what they need to focus on and create action plans to achieve those goals. The easiest way to know the difference between these two models is who will be paying you - the organization or the individual and the expected ROI. The Difference Between B2B and B2C Business Models.

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Review of “Open Leadership” Framework (Leadership and Social Technologies Book)

Steve Shu Consulting

Benefits & ROI – For those that have read Groundswell , this part is similar in that it covers some qualitative and quantitative models for using social technologies. Openness Covenants – This part of the book covers social media guidelines and policies.

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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

The rise of social media has created a new type of local partner: local digital influencers. These people are local thought leaders on social media with loyal followings of online fans. They spend their days developing new content — videos, photos, blog posts, and podcasts — and engaging their followers.

B2B 121
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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

Then, budget allocation is done, by shifting money from low ROI mediums to high ROI mediums, thus maximizing sales while keeping the budget constant. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Types of MMM.