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Customers Prefer to Crowdfund Products They Can Improve

Harvard Business

Platforms like Kickstarter and Indiegogo have not only broadened access to funding to companies that might struggle in the capital markets but have also transformed the way companies connect with consumers during product development, replacing focus groups with real customers who have a stake in the final product.

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Making Your Products Accessible to Underserved Markets

Harvard Business

He posited that this segment was an untapped market opportunity and that companies, by developing products and services accessible to them, could create sustainable and profitable ventures, while also improving the lives of the poor. But in doing so, it also drew attention away from other inclusion gaps.

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Research: Why People Really Buy Upcycled Products

Harvard Business

Researchers who analyzed consumer feedback from Etsy discovered that what consumers value most about upcycled products is not their sustainability but their creativity.

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Help Your Employees Develop the Skills They Really Need

Harvard Business

The future of work will not be determined by technology, but by creating the right mix of education, exposure, and experience needed to develop skills and put them to work, creating a vastly more productive workplace and economy.

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What We Learned From Our Own Data-Driven ABM Strategy

However, ABM practitioners have evolved the strategy from development to implementation. In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. Analysts and professionals alike tend to argue that account based marketing (ABM) is not new.

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The Importance of Investing in Employee Development During Tough Economic Times

Clarity Consultants

Employing a team of strong workers can help you get through these unknown times, which is why investing in employee development is crucial. Learning new skills and competencies is the bread and butter of a learning and development program. Providing learning and development opportunities does just that.

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How Software Companies Can Avoid the Trap of Product-Led Growth

Harvard Business

Companies like Slack and Dropbox have pioneered the use of Product-Led Growth (PLG). They start by building a product that’s indispensable for small teams, then count on low friction and customer advocates to expand throughout the organization. Don’t wait until product-led growth stalls to plan for a multi-pronged sales strategy.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

Pricing Negotiations 🎯 Develop and execute effective negotiation strategies that align customer expectations with your profitability goals. Market Research and Analysis 🌐 Focus on thorough product and customer segmentation to tailor pricing strategies that meet the specific needs of each segment.