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How to Develop Your Tagline to Win More Work

Successful Independent Consulting

Narrowing your niche is an important step in the right direction, but you’ll also want to develop a tagline as part of your branding. After helping hundreds of solopreneurs, I’ve developed this formula: (What You Do) + (The Result) Step 1: Select the keywords that best reflect your expertise (What You Do). You get the idea.

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For Solopreneurs, Business Development = Relationship Development

Successful Independent Consulting

The biggest stress for self-employed professionals is business development: how to cultivate meaningful regular work. To tackle the challenge of business development, change your frame of reference. It's literally developing relationships with potential clients and--not to be overlooked--potential sources of referrals.

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7 steps to help you develop a positive personal brand

Halo Psych

8 minute read “How did you develop your personal brand, Hayley?” 6) Here are the seven steps I get clients to work through when they want to develop or update their personal brand: Step 1: Identify your values and strengths Conduct a SWOT analysis. Step 3: Develop your personal brand statement. Keep it concise.

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Harmony & Rythm in Organizational Development

Harmonious Workplaces

Parallels between shared music-making and OD In the dynamic world of organizational development (OD), business leaders oftentimes find themselves on a continuous quest to find innovative and effective strategies for fostering teamwork, navigating change, and enhancing employee well-being.

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For Independent Consultants, Business Development = Relationship Development

Successful Independent Consulting

The biggest stressor for self-employed management consultants is business development: how to cultivate meaningful regular work. To meet the challenge I recommend changing your frame of reference. Whenever you think about business development, change the words to “relationship development.” Be thoughtful. Keep it simple.

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Shift Your Perspective to Make Business Development Easier

Successful Independent Consulting

Most consultants I know struggle with business development, and it’s a top concern among those thinking about going independent. “ Most of us never had sales training so this concern is understandable, but reframing how we think about business development can turn concern into action. or “ Oh my god, I’m going to die!

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The Ultimate Guide To Consulting Partnerships (Scale Your Sales)

Consulting Success

What is a consulting partnership, and why should developing them be one of your primary focuses as a consulting business founder? A consulting partnership refers to a relationship you build with someone who works at an organization that serves the same audience as you.

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