Tom Spencer
JUNE 7, 2024
The root problem is the disconnect between strategy and innovation. Priorities might include developing new products, expanding into new markets, enhancing the customer experience, increasing operational efficiency, or embracing sustainability. Business unit and functional-level strategies (e.g.,
Harvard Business
MAY 24, 2024
For all the communication around strategy, we know that leaders at many companies don’t provide the necessary context for employees to understand what the words and sentences in a strategy statement actually mean. What can leaders do to help employees understand enough context to understand a strategy?
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Consulting Success
JUNE 19, 2023
IIt requires a great strategy to provide a great customer experience to generate leads for your consulting firm. Dave Norton, the visionary founder of Stone Mantel, reveals his insights on customer experience strategy to gain a competitive edge in your consulting business.
Clarity Consultants
JUNE 28, 2023
Explore the importance of continuous learning in the corporate world and uncover strategies for companies to encourage skill development among their workforce. Talent Retention and Recruitment Employees value opportunities for growth and development.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.
Tom Spencer
MAY 24, 2024
Diversify Revenue Streams One fundamental strategy for business resilience is to diversify revenue streams. For example, a manufacturing company might explore new markets or develop complementary products to ensure a more stable income. Zuhair Imaduddin is an Innovation Development Analyst at JPMorgan Chase.
Tom Spencer
MAY 17, 2024
Hundreds of articles have been written on strategy, each with an author that presents a unique perspective from years of paradigm-shaking experience. Some even “reinvent the wheel” by rejecting past concepts altogether and introducing an entirely new way of thinking about strategy. On the other hand, human capital can be inimitable.
Advertiser: ZoomInfo
However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.
Advertiser: ZoomInfo
In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned. Define and agree on “qualified leads”. Level up your marketing automation. Prepare your organization for automation with AI.
Advertiser: ZoomInfo
The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Develop an effective customer health scoring model to mitigate churn and identify opportunities across your customer base.
Advertiser: ZoomInfo
We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer.
Advertiser: ZoomInfo
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. Try them in your next salesflow or use them as inspiration to formulate your own winning sales engagement strategy.
Advertiser: ZoomInfo
To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.
Speaker: Patrick Connally and Andy Yeomans
Fortunately, these factors can be controlled with the right tools and strategies in place. Professional Services at Microsoft, and Andy Yeomans, Executive Vice President at HSO ProServ, explore strategies firms can take to maximize project performance. Put project and budget controls back in the hands of your project managers.
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