Steve Shu Consulting

JUNE 20, 2012

Often these techniques for addressing obstacles are passed down through mentorship or peer exchanges, and as such, these techniques are less documented. For example, suppose a manager wants to adapt a software product for an adjacent customer market. The Associations Versus Strategic Approach – Strategy ideally comes before tactics.

Management 225

Management Consulting Groups Development 225

Steve Shu Consulting

APRIL 2, 2010

Business plans can often take the form of workshop sessions and Powerpoint documents as opposed to a traditional textual Word document. Key goals of the document are to establish trust with prospects, enable the investment idea to be shared via networks, and persuade people of the merits of an investment opportunity.

Case Interview 150

Case Interview Sales Tools Development 150

Successful Independent Consulting

FEBRUARY 22, 2017

Their branding helps drive sales by keeping their products or services fresh in the consumer’s mind. It’s how you promote yourself and “go to market.” Everyone in business recognizes strong brands and understands their importance. These brands represent certain values. Independent consultants need to think the same way.

Consulting 296

Consulting Advertising Survey Examples 296

Consulting Success

FEBRUARY 7, 2022

An RFP, however, isn’t just a simple document that you send off and forget about. For complex projects that require subcontracting, a Request for Proposal is a great way to winnow out what companies to partner up with. It requires a lot of groundwork, foresight, and mindset before you even start working. So how can.

Consulting 245

Consulting Company Sales Marketing 245

The Fearless Marketer

DECEMBER 13, 2021

We then went through this Process-Purpose-Outcome exercise for every single step of the recruiting process and ultimately constructed a 3-column table in a document that outlined each one of the ten or so steps of the recruiting process. And you can use a document like this in many ways, not just during the selling process.

Recruiting 62

Recruiting Recruitment Exercises Construction 62

Clarity Consultants

FEBRUARY 9, 2025

By investing in L&D, organizations can close skills gaps, improve employee engagement, and enhance their overall competitiveness in the market. L&D programs help organizations keep up with industry trends, adopt new technologies, and respond to changing market demands. Start by clearly defining your business goals.

Metrics 147

Metrics ROI Training Training 147

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.

Consulting 224

Consulting Strategy Strategy Strategy& 224

Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 133

Marketing Advertising Media Video 133

Steve Shu Consulting

AUGUST 11, 2010

Established products and sales & marketing channels. Sales and product development processes often need to be understood at more than the surface-level. Start to articulate what the business opportunity looks like and document it. No money committed / no budget. No or limited organizational resources.

Company 150

Company Finance Sales Development 150

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.

Consulting 202

Consulting Strategy Strategy Strategy& 202

Successful Independent Consulting

NOVEMBER 30, 2023

Fine-Tune Descriptions: When using ChatGPT for job descriptions or client-facing documents, pay attention to language nuances. Outbound Marketing: Craft engaging content for newsletters, emails, brochures, and LinkedIn posts. For example, if you’re asking it to generate a sales letter, tell it to use a temperature control of 0.2,

Productivity 195

Productivity Consulting Tools Efficiency 195

Harvard Business

JULY 20, 2016

Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps. Along with improving sales results, research has shown that incremental commitments can boost charitable giving, increase show rates for blood drives, and reduce smoking.

Sales 70

Sales Research Productivity Data 70

Harvard Business

JULY 31, 2017

Take the MIT Media Lab’s experiment to see whether it could estimate retail sales performance on “Black Friday,” the day following the US Thanksgiving holiday. Combining this with data on average spend per shopper enabled them to estimate a retailer’s sales , even before the company had recorded it themselves.

Change Management 75

Change Management Data Marketing Management 75

Chad Barr

MARCH 12, 2025

ChatGPT Canvas is an interactive document workspace integrated within ChatGPT. Set Clear Objectives – Define what you want to create, whether it’s an article, a presentation, a social media post, or a sales email. Leveraging ChatGPT Canvas can significantly boost your productivity and content quality.

Efficiency 52

Efficiency Tools Productivity Media 52

Harvard Business

MARCH 29, 2018

Increasing staffing, they found, could increase sales and profits. These extra hours were not part of the manager’s labor budget and were only given to the stores that were identified as likely to increase their sales by Co-PI Kesavan’s analysis. More-stable scheduling increased sales and labor productivity.

Retail 75

Retail Sales Productivity Research 75

Jerry Fletcher

JUNE 13, 2020

Here are the most common written documents produced by my clients: Newsletters Blogs Articles Posts White papers Position Papers Presentations Booklets Books. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. Or, “How can we make it better?” And so it goes.

Marketing 59

Marketing Consulting Sales Education 59

The Clever Consultant

JUNE 14, 2013

3) Revisit projects, sales calls and other client interactions. Did something come up in a sales or project meeting recently that made the light bulb go off? Like “A Roadmap Is Just a Supporting Document”, “Great ideas for Strategy Roadmaps” and “When Roadmaps Fail” 6) Revisit and refine.

Consulting 131

Consulting Journal Sales Marketing 131

Harvard Business

MAY 25, 2016

Aggregated total sales is a poor proxy because firms need to distribute inventory geographically, necessitating hyperlocal forecasts. The traditional way of solving this problem is using time-series econometrics with historical sales data. Improved pricing. Predictive maintenance.

Data 133

Data Advertising Operations Case Study 133

Harvard Business

MAY 16, 2017

Prior to visit, coordinated all documentation, including collecting relevant data. Meghna has been COO of a small market research company since she earned her MBA several years ago. into multiple global markets. Establish functions from scratch — Finance, Accounting, Marketing, Sales, and HR. Expand from U.S.

Transportation 138

Transportation Real Estate Financial Operations 138

Consultant Journal

MARCH 5, 2020

Think about what’s actually needed for your sales and marketing : Wave or nod instead of shaking hands. Do trial runs and document practices for using telemeetings, including teleconferences and web meetings. Take a look at your cash flow and what a change to sales or staffing could do.

Small Business 114

Small Business Cash Flow Policies Sales 114

Management Consulted

NOVEMBER 6, 2016

Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Founded in 1983 by Kellogg School of Management marketing professors Andris A. sales force teams. Where did ZS Associates begin, and what are they known for?

Case Interview 100

Case Interview Interviews Sales Pharmaceuticals 100

Consulting Matters

DECEMBER 16, 2022

They get super aspirational in their marketing, thinking that they will attract clients who want to create purpose-driven, people-centered organizations. It's going beyond what is documented on the org chart and approaching your consultant similarly to a doctor's approach to a patient. They get aggressive or shameless self-promot-y.

Consulting 156

Consulting System Sales Meeting 156

Successful Independent Consulting

MARCH 15, 2017

Create your headline in a Word document and then go to Review > Word Count to see how many characters you’ve used. Like a house that’s for sale, if there’s no photo you can assume something is wrong. Include at least one action “-ing” word to summarize the results you create for clients. Add more keywords or results.

Consulting 150

Consulting How To Advertising Engineering 150

Martinka Consulting

OCTOBER 12, 2018

Due diligence is a process that benefits both sides in a business sale transaction. Superficially, this was a reasonable narrative regarding the motivation for sale. Market reaction was positive and agreement was reached with a buyer for the sale of the business. Guest post from Gregory Kovsky with IBA in Bellevue, WA.

Sales 53

Sales Financial Company Marketing 53

Harvard Business

MAY 3, 2016

According to a new book by Harvard Business School’s Ranjay Gulati, it is customer-centric firms—those with a so-called outside-in perspective—that are most resilient during turbulent markets. They’ve also grown their sales 134 percent while the S&P 500 has grown just 53 percent.

Education 132

Education Real Estate Research Company 132

Harvard Business

FEBRUARY 13, 2017

So you look at past projects, gather and analyze relevant market data, make predictions about how much revenue you’ll be able to generate, decide what resources you’ll need, and set milestones to reach your targets. How many sales do they have to close and in what time period? Step 4: Document assumptions.

Benchmarking 133

Benchmarking Methodologies Company Apparel 133

Harvard Business

OCTOBER 7, 2016

Few things are more damaging to a brand’s reputation than a hack in the headlines, and in the event of a public security incident, it’s highly likely that the Chief Marketing Officer (CMO) and the Chief Security Officer (CSO) will be the first people the CEO looks to and says “What do we do now?”

Data 138

Data Company Media Industry 138

Harvard Business

MAY 23, 2018

Plenty of research has documented manipulative misuses of emotional intelligence — the intentionally subtle regulating of one’s emotions to engineer responses from others that might not be in their best interest. It’s important to learn to spot these forgeries, especially if you’re the forger.

Emotional Intelligence 164

Emotional Intelligence Report Engineering Interviews 164

MishTalk

AUGUST 28, 2013

The US is readying the release of its evidence of the Assad’s regime’s complicity, probably on Thursday, in what Anthony Cordesman, of the Center for Strategic and International Studies in Washington, called “the US intelligence community’s most important single document in a decade”. Important Documents? Good Riddance to McCain.

Chemicals 67

Chemicals Government Financial Sales 67

Harvard Business

NOVEMBER 17, 2017

Even the best sales forces can’t keep every good salesperson. Loss of salespeople to competitors occurs frequently in high-growth industries in which the demand for experienced salespeople exceeds the supply, such as in fast-evolving technology markets. Minimizing withdrawal period sales loss requires a proactive approach.

Sales 70

Sales How To Recruitment Recruiting 70

Harvard Business

APRIL 12, 2017

This income volatility is the result of broad shifts in the labor market. In addition, the rising relative costs of health care, housing, education, and transportation stretched budgets and cut into the slack available to buffer shocks, especially with the well-documented stagnation of real wages for most workers.

Cash Flow 138

Cash Flow Financial Insurance Insurance 138

Harvard Business

MAY 23, 2016

This is a special challenge when the original developer of the often homegrown legacy systems doesn’t have well-defined interfaces, documentation is scarce, and the software engineers are not available anymore. The internet of things (IoT) and industrial internet in the United States, Industrie 4.0

Data 133

Data System Engineering Efficiency 133

Harvard Business

NOVEMBER 6, 2018

Decision scientist: Which content to license, which sales lead to follow, which medicine is less likely to cause an allergic reaction, which webpage design will lead to more engagement or more purchases, which marketing email will yield higher revenue, which specific part of a product user experience is suboptimal and needs attention.

Data 133

Data Engineering Software Operations 133

Jerry Fletcher

JANUARY 8, 2022

You find that you need to build a web site and materials for sales and marketing of your services not to mention report formats and word heavy documentation of what you do. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. Back Story.

Marketing 40

Marketing Consulting Sales Resources 40

Harvard Business

JULY 18, 2017

The reasons have been well documented and include: Large, established companies answer to investors who value predictable, consistent financial results, and so are intolerant of the risks inherent in bold innovation. Because FirstBuild is open, it must be quick to act on its ideas, lest someone else take them to market.

Enterprise 75

Enterprise Productivity Engineering Retail 75

Harvard Business

MAY 10, 2018

But China also has a huge domestic market for fake goods: many consumers who buy counterfeits do so deliberately, because they want to pay a lower price for goods that look expensive. Copying techniques have improved so much that some counterfeits now look just like the originals, while online sales make fakes even harder to spot.

Intellectual Property 75

Intellectual Property Pharmaceuticals Government Accenture 75

Harvard Business

JUNE 21, 2017

When Amazon announced last week that it will acquire Whole Foods Market, a grocery chain with over 450 retail stores and deep industry talent, for $13.7 on the news, increasing its market capitalization by $11 billion. retail sales, or $391 billion of $4.9 of sales) on “technology and content.” of sales on IT.

Retail 75

Retail Agile Sales Engineering 75