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5 Effective Content Marketing Tips for Consultants

Consulting Matters

it's one thing to have a repository of intellectual property (IP). These could be booklets, eBooks, print books, a teleconference series, a webinar series, etc. YouTube is the second largest search engine after Google so videos can play a key role in attracting your future clients.

Marketing 202
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Leveraging Your Newsletters

Chad Barr

Compile several of your newsletters into the “Best Of” collection and create booklets, eBooks and books. Doing so effectively will increase your reach, brand, intellectual property and revenues. Get The Bridge to Web Success eBook & find out. . © Chad Barr 2014. All Rights Reserved.

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Shared Learning

Chad Barr

Create new and interesting content, increase my digital empire and the repository of my intellectual property. Get The Bridge to Web Success eBook & find out. . Identify priorities and key action points and commit to take quick action on the most important items. Share others’ best practices and wisdom. © Chad Barr 2014.

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Time for Instantiation

Chad Barr

Yet, one of the key challenges they face and struggle with is how to take their ideas, experiences and wisdom, stored in their heads, and convert them into their intellectual property that manifests itself it in a variety of media formats. I work with some of the smartest individuals in the world.

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How Much Free Content Should I Give Away?

Chad Barr

The argument I hear is that some feel they may be giving away their intellectual property and diluting their value. To which I respond, “you haven’t dug deep enough to further uncover your intellectual property.” Many have consumed this content and comment of its value to them.

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How Influential Are You?

Chad Barr

Effectiveness of increasing your intellectual property in a variety of formats. Get The Bridge to Web Success eBook & find out. . I’d suggest by reviewing the: Number of clients you do business with. New prospective clients inquiring about working with you. Impact you have on your clients. © Chad Barr 2015.

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Transforming Your Business

Chad Barr

Describe your intellectual property and your plans to increase it significantly. Get The Bridge to Web Success eBook & find out. . What are some of the distinguishing factors between you and others competing in your market space? What are your remarkable and valuable offerings that make you irresistible? © Chad Barr 2014.