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it's one thing to have a repository of intellectualproperty (IP). These could be booklets, eBooks, print books, a teleconference series, a webinar series, etc. YouTube is the second largest search engine after Google so videos can play a key role in attracting your future clients.
Yet, one of the key challenges they face and struggle with is how to take their ideas, experiences and wisdom, stored in their heads, and convert them into their intellectualproperty that manifests itself it in a variety of media formats. I work with some of the smartest individuals in the world.
The argument I hear is that some feel they may be giving away their intellectualproperty and diluting their value. To which I respond, “you haven’t dug deep enough to further uncover your intellectualproperty.” Many have consumed this content and comment of its value to them.
Publish their content in a wide variety of formats such as articles, checklists, podcasts, videos, eBooks, books, process visuals and more. Provide consistent value that manifest itself through their unique intellectualproperty. Have a large active offerings of products and services. Are in demand and attract global followers.
For example: if one of your tactics is publishing, your action steps could be blogging daily, attracting guest contributors to your blog and site, submitting your content to be published elsewhere, get involved in podcast interviews and start writing your eBooks and books. Who do you currently know, who knows you and who should you know?
Assemble together several articles or your newsletter archives and you have now created your eBook or book to be published in print. Continue doing so consistently and in a variety of media formats and you have shaped your intellectualproperty, created your digital empire and strengthened your thought leadership.
Collect several of these articles, checklists memes and visuals, sort them into a logical sequence and publish your eBook or actually a book. See your digital empire and intellectualproperty strengthened, your self-esteem and success increased, and your imposter syndrome eliminated.
That information is my intellectualproperty. When someone steals that property, that act is theft. Some people think that digital intellectualproperty is different from real property. Digital property is real property. Rights to publish in all formats: Ebook, print, and possibly audiobooks.
Writing my weekly newsletter is one of the key ways that I expand my digital empire and intellectualproperty. There is a unique evolution to these newsletters as they lead to the creation of some of my books , my speaking presentations, and my eBook downloads.
They have products available such as: eBooks, booklets, books, CDs, audio books, teleseminars, webinars, workshops and more. They provide remarkable value that manifests itself through their unique intellectualproperty. They productize and monetize their business.
Develop a vast amount of intellectualproperty that is manifested in a variety of formats such as: books, booklets, audio and video, workshops, seminars and such. Take your articles and convert them to books and eBooks. Instead, lead them and tell them: “here is what you need!”
Writing a short eBook. Writing a Short eBook. Maybe you really, really don’t like writing, but you still want to create a great piece of intellectualproperty that “sticks.” ” If so, a simple, short eBook is the perfect option. ” If so, a simple, short eBook is the perfect option.
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