Consulting Matters

JANUARY 13, 2018

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. it's one thing to have a repository of intellectual property (IP).

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Chad Barr

AUGUST 26, 2020

I was recently asked what are the best strategies and best practices for consistently creating valuable content for my weekly newsletter and email marketing. These topics may be related to business, marketing, digital empire creation®, web presence, and various life issue topics that are dear to my heart.

Marketing 52

Marketing Strategy Strategy Strategy& 52

Chad Barr

MAY 21, 2014

What are some of the distinguishing factors between you and others competing in your market space? Describe your intellectual property and your plans to increase it significantly. Do you have a marketing plan? Get The Bridge to Web Success eBook & find out. . © Chad Barr 2014. All Rights Reserved.

Intellectual Property 52

Intellectual Property eBook Groups Strategy 52

Chad Barr

JANUARY 8, 2012

Your site is only one marketing component (out of many) to support your overall strategy. The same applies to linking your content (audios and videos) on iTunes which has become one of the largest repositories of amazing intellectual property or blog talk radio and such platforms. What is your marketing plan?

Intellectual Property 52

Intellectual Property eBook Video Media 52

Chad Barr

OCTOBER 23, 2011

Develop a vast amount of intellectual property that is manifested in a variety of formats such as: books, booklets, audio and video, workshops, seminars and such. Otherwise, you have a quality problem and not a marketing problem! Take your articles and convert them to books and eBooks.

Leadership 40

Leadership Intellectual Property eBook McKinsey 40

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68

Johanna Rothman

NOVEMBER 6, 2020

That information is my intellectual property. When someone steals that property, that act is theft. Some people think that digital intellectual property is different from real property. Digital property is real property. Rights to publish in all formats: Ebook, print, and possibly audiobooks.

Intellectual Property 54

Intellectual Property eBook Productivity Consulting 54