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We don't sell a tangible product or service. it's one thing to have a repository of intellectualproperty (IP). These could be booklets, eBooks, print books, a teleconference series, a webinar series, etc. Content marketing is essential for consultants because we are in the knowledge business.
Announce news and events worth mentioning such as upcoming workshops, new products and services, awards and credibility enhancing ideas. Compile several of your newsletters into the “Best Of” collection and create booklets, eBooks and books. Offer genuine incentives to your products, services and events.
Publish their content in a wide variety of formats such as articles, checklists, podcasts, videos, eBooks, books, process visuals and more. Have a large active offerings of products and services. Provide consistent value that manifest itself through their unique intellectualproperty. Don’t stop or become stagnant.
For example: if one of your tactics is publishing, your action steps could be blogging daily, attracting guest contributors to your blog and site, submitting your content to be published elsewhere, get involved in podcast interviews and start writing your eBooks and books. Who do you currently know, who knows you and who should you know?
That information is my intellectualproperty. When someone steals that property, that act is theft. Some people think that digital intellectualproperty is different from real property. Digital property is real property. Rights to publish in all formats: Ebook, print, and possibly audiobooks.
This way you’d be able to create a variety of offerings for your clients such as: articles, podcasts, vidoes, booklets, books, process visuals and other products and services. They have products available such as: eBooks, booklets, books, CDs, audio books, teleseminars, webinars, workshops and more. ” “Wow!
Writing a short eBook. Selling productized consulting. Writing a Short eBook. Maybe you really, really don’t like writing, but you still want to create a great piece of intellectualproperty that “sticks.” ” If so, a simple, short eBook is the perfect option. Creating a video course.
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