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We don't sell a tangible product or service. You can uncover this information informally or you can do interviews or a survey with those who represent your ideal client. These could be booklets, eBooks, print books, a teleconference series, a webinar series, etc. Third, make your content easy to digest and implement.
Interview Transcript: Betsy Jordyn : Hey, it’s Betsy Jordyn. We have a really great product. I started with an article, then a five-dollar eBook, and then $199 you know strategy workbook. Charles Browne : Hi. They’re hiring more people. They’ve just moved into a bigger space. We have a really great mission.
It is quite obvious that one of the keys to the business success of many, is their ability to offer valuable products on their web sites. When I demonstrate, review and discuss this with my clients it is quite common to hear them share with me their aspiration to create such products to promote on their own web sites.
Compile a Book : Gather related articles into an eBook or book for added value to your audience. Get interviewed : Appear on podcasts or blogs to expand your reach and establish authority. Monetize courses : Turn your course into a paid product to generate revenue.
They are an epidemic killing off employee productivity, loyalty, creativity and company profit. Interviews in seven hundred companies of 2 million employees suggest that the productivity of employees depends on their relationship to their boss. If so, check out Rick’s eBook, The Extraordinary Employee. But we can.
Create attractive products and services that range from the economical to the high-end lucrative. These could be ebooks, audio books, books, subscription services, retreats, mastermind groups and retainers. Interview and have conversations with great thinkers. Also, get interviewed and publish on your site and theirs.
An example would be a free eBook they would receive. Join Ventures: This is similar to collaborations but is more of a partnership you create with others for the purpose of marketing a product or a service. An example would be you sharing an eBook to attract others to you.
Publish their content in a wide variety of formats such as articles, checklists, podcasts, videos, eBooks, books, process visuals and more. Have a large active offerings of products and services. Are quoted and are interviewed by others and the media. Effectively productize and monetize their offerings.
From articles and process diagrams, to audio and video recordings and numerous products to name a few. Format – Feature yourself as the expert, or introduce a featured guest contributor, or have someone interview you or you interview others. For interview podcasts I would suggest you keep them around 20 minutes.
For example: if one of your tactics is publishing, your action steps could be blogging daily, attracting guest contributors to your blog and site, submitting your content to be published elsewhere, get involved in podcast interviews and start writing your eBooks and books. What is your marketing plan?
Writing a short eBook. Interview an expert. Interviewing a potential client. Interviewing a potential client. Selling productized consulting. Writing a Short eBook. ” If so, a simple, short eBook is the perfect option. ” If so, a simple, short eBook is the perfect option.
I urge you to increase your creation of content in a variety of formats such as articles, position papers, eBooks, booklets, books, audio podcasts, videos, online workshops and products. Create and launch remarkable and innovative offerings.
Sponsorships and Brand Deals A sponsorship is a partnership between a podcaster and a brand that wants to promote their product or service to the podcaster's audience. Are there products or services you’d recommend to your audience? Tell a Story: Share personal stories and experiences related to the affiliate products/services.
Qualitative research methods—such as customer interviews, focus groups, and even ride-a-longs—can help collect insights directly from the customer. Consider adding Voice of Customer (VoC) , analytics , interviews, and polls to your arsenal of feedback tools. The post 6 ways to renew (and stick to!)
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