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Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of outbound sales emails are ever opened. Why are more and more buyers avoiding salespeople during the buying process?
Writing a short eBook. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. Writing your own book and offering a sample chapter on your website covers the first half of this sales pipeline.
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What kind of metric do you use to measure that in terms of compensation based on great client work? Or “Can you come and speak at my sales meeting?” If you come to Navalent.com/Transformation , you can get our free eBook on Leading Transformation in Organizations. It’s an ‘eat what you kill’ model. It’s very aggressive.
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