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In today’s always-on environment, AI tools can help marketers optimize and personalize their campaigns quickly and efficiently. But AI alone won’t yield meaningful campaigns. Impact-driving work requires both human ingenuity and machine speed — a combination marketers can’t fully embrace without daily practice. This article discusses how one team experimented with used AI to complement their creative marketers on various tasks, and how it resulted in their most impactful campaign to date.
The eclipse has come and gone in almost a blink of an eye, but more accurately, in 3 minutes and 13 seconds. And if you know me, you know that I’m usually “all in” on any project and most certainly on one that is a once in a lifetime for me and my Fujifilm XT5 camera. I’ll admit that I was preparing for weeks for the eclipse with special lenses, tripods, and a special solar filter along with my futuristic, cool protective shades suitable for wear on the Jetsons’ spa
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The defenders of the status quo often demand certainty when facing decisions about the future. It sets up the conditions for doing nothing, because certainty never happens until the future arrives. It’s much more useful to look at probabilities. Flipping a fair coin has a 50% chance of coming up heads. That’s a risky bet. On the other hand, there’s more than a 95% chance that the sea levels in Miami will be significantly higher in ten years.
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