Harvard Business
MARCH 29, 2024
Strategic concepts come in and out of fashion as the needs and dynamics of the marketplace change. Research and analysis of today’s landscape identifies six key strategic concepts that set outperforming companies apart: Borrow someone’s road, partner with a third party, reveal your strategy, be good, let the competition go, and adopt small scale attacks.
Tom Spencer
MARCH 29, 2024
Are you signed up for a case competition , ready to showcase your skills and get a quick resume-building experience? Maybe you’ve been a part of a team that for some reason failed to even make the first cut because of inexperience or a lack of cohesion. Or maybe this is your first exposure to case competitions, and you are debating whether they are worth the effort.
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Harvard Business
MARCH 29, 2024
Platforms like Kickstarter and Indiegogo have not only broadened access to funding to companies that might struggle in the capital markets but have also transformed the way companies connect with consumers during product development, replacing focus groups with real customers who have a stake in the final product. Despite crowdfunding’s many benefits, numerous campaigns still fail.
Johanna Rothman
MARCH 29, 2024
My 60 Seconds is from the speaking book this week. Enjoy! The podcast is here: And the video is already on my YouTube channel. (I realize you can tell the time of year and when I need a haircut from the videos, but I decided that's part of my “charm.”) The Transcript: I’m Johanna Rothman, and this is 60 Seconds of Johanna’s Writing WIP for March 29, 2024, where I read an excerpt of just a minute of some writing in progress.
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Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Harvard Business
MARCH 29, 2024
Because of AI’s ability to learn from vast amounts of data and maximize efficiency, companies have predicted that humans working with it will be able to free up their time and expand their creative efforts, thereby driving greater innovation. But, despite the enthusiasm of tech gurus and companies alike, is this really how adopting AI tools will play out?
Seth Godin Blog
MARCH 29, 2024
Questions people ask themselves when looking at a web page aimed at businesses (B2B). They are rhetorical, but should give you a place to begin: Is it my job to deal with this? Who sent me here? Will this advance my project? Will it help me get ahead if I take action? If I ignore this, will I fall behind? What are the promises being made? Are they achievable–promises that break the laws of physics or contradict my experience are hard to believe.
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