Fri.Jun 07, 2024

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How to Make Job Interviews More Accessible

Harvard Business

Designing an inclusive interview process for disabled people and people with different learning styles both widens the talent pool and creates a more equitable workplace.

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Consulting Events & Conferences: Our Top Picks

Consulting Success

Looking for the best consulting events & conferences? In this article, we’ll share… The top consulting events & conferences for entrepreneurial consultants The benefits of attending these consulting conferences How to make the most of any consulting event you attend Information about our own consulting mastermind events (and upcoming consulting conference) Ready?

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Seasonal Businesses Can Stay Profitable in the Off-Season. Here’s How.

Harvard Business

A seasonal business primarily derives its income during specific peak periods, which can span from weeks to a few months. Industries facing this cyclicality are diverse, from snow removal services and ice cream shops to Halloween stores and Christmas tree farms. Then there are those driven by government or deadline-based needs, such as accounting services during tax season.

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Strategy-First Innovation: Making Changes that Last

Tom Spencer

In many companies, an innovation team is allowed to pursue its own agenda and imagine itself to be a separate island from the rest of the company. The results are always disappointing: a lot of creative ideas, but a failure to deliver meaningful growth. The root problem is the disconnect between strategy and innovation. To succeed, corporate innovation needs to be bounded by a clear set of strategic priorities that matter to the business.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Research: Smaller, More Precise Discounts Could Increase Your Sales

Harvard Business

Retailers might think that bigger discounts attract more customers. But new research suggests that’s not always true. Sometimes, a smaller discount that looks more precise — say 6.8% as compared to 7% — can make people think the deal won’t last long, and they’ll buy more. In a series of nine experimental studies involving around 2,000 individuals considering online or retail purchases of a variety of products, the authors found precise discount depths — the difference between the original and sa

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Perfect pavement

Seth Godin Blog

Paving the ground might be an option. Pavement is invisible to the driver. It’s expected, smooth, resilient and gets out of the way. You only notice a road when it’s not paved well. Nature, on the other hand, is never perfect. All untouched forests are natural, yet each is different. That’s the point. Hardness can be perfect. You can measure it.

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