Harvard Business
JUNE 28, 2024
The Internet and AI tools are transforming marketing communications within a complex, interactive landscape called the echoverse. While marketing has evolved since the proliferation of the Internet, in the echoverse, a diverse network of human and nonhuman actors — consumers, brands, AI agents, and more — continuously interact, influence, and reshape messages across digital platforms.
Successful Independent Consulting
JUNE 28, 2024
Sometimes, no matter how many times you remind a client to pay you, they still don’t send the money. Your client might give all sorts of excuses, or worse, they stop replying to you at all. Whether it’s $5,000 or $500,000, it’s still worth taking the time to get the money you deserve, and you may not even need to hire a lawyer or collections agent. Based on personal experience, here are some things you can do on your own. * Three Escalations to Collect a Past-Due Payment Step 1: Send the FIRST N
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Harvard Business
JUNE 28, 2024
Many companies build cultures that are focused on controlling the output of low performers, rather than growing and unlocking everyone’s skills. This approach is low-ROI and ultimately problematic for high-performance cultures. Leaders spend an inordinate amount of time handholding their least productive colleagues, instead of helping their strongest contributors move faster and do more.
Tom Spencer
JUNE 28, 2024
If you are a business student or working professional, terms such as “MBA”, “M7” and “GMAT” may be familiar. For me, I never seriously considered pursuing an MBA until my final year of undergraduate studies. Now as an experienced professional, I want to share the potential significance of pursuing an MBA and offer guidance on how to best prepare for this endeavour.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Harvard Business
JUNE 28, 2024
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