Fri.Jun 28, 2024

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The New Rules of Marketing Across Channels

Harvard Business

The Internet and AI tools are transforming marketing communications within a complex, interactive landscape called the echoverse. While marketing has evolved since the proliferation of the Internet, in the echoverse, a diverse network of human and nonhuman actors — consumers, brands, AI agents, and more — continuously interact, influence, and reshape messages across digital platforms.

Marketing 251
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How to Get Your Client to Pony Up and Pay

Successful Independent Consulting

Sometimes, no matter how many times you remind a client to pay you, they still don’t send the money. Your client might give all sorts of excuses, or worse, they stop replying to you at all. Whether it’s $5,000 or $500,000, it’s still worth taking the time to get the money you deserve, and you may not even need to hire a lawyer or collections agent. Based on personal experience, here are some things you can do on your own. * Three Escalations to Collect a Past-Due Payment Step 1: Send the FIRST N

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3 Ways to Build a Culture That Lets High Performers Thrive

Harvard Business

Many companies build cultures that are focused on controlling the output of low performers, rather than growing and unlocking everyone’s skills. This approach is low-ROI and ultimately problematic for high-performance cultures. Leaders spend an inordinate amount of time handholding their least productive colleagues, instead of helping their strongest contributors move faster and do more.

Culture 240
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The MBA: Navigating Your Professional Education

Tom Spencer

If you are a business student or working professional, terms such as “MBA”, “M7” and “GMAT” may be familiar. For me, I never seriously considered pursuing an MBA until my final year of undergraduate studies. Now as an experienced professional, I want to share the potential significance of pursuing an MBA and offer guidance on how to best prepare for this endeavour.

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What Your Financial Statements Are Telling You—And How to Listen!

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

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How Arizona Is Working to Bridge the Semiconductor Workforce Gap - SPONSOR CONTENT FROM ARIZONA COMMERCE AUTHORITY

Harvard Business

Sponsor content from Arizona Commerce Authority.

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