Rebuilding Brand Loyalty: The Rise of Founder-Led Marketing
Tom Spencer
JANUARY 4, 2025
In todays hyper-competitive marketplace, where infinite choices are just a click away, brand loyalty is no longer a given. Consumers are no longer swayed by just a great product, but seek more than that, craving authenticity and a genuine connection to the brand. These shifting consumer priorities have created a loyalty crisis, in which brands must compete for the attention of buyers.
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