Wed.Aug 28, 2024

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How to Craft a Memorable Message, According to Science

Harvard Business

Numerous researches have shown that we forget much of what we experience in a day. Knowing this, how do you create messages so there is a better chance of people remembering them? The author uses concepts from memory science to help you craft messages — whether it’s a presentation, an email, or a speech — that will be likely to stick. One way to craft a memorable message is to chunk it up.

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How to Develop Your Tagline to Win More Work

Successful Independent Consulting

One of the six keys to success as a solopreneur is to be known for something and be memorable. When you are perceived as an expert, you’ll get more referrals and win more work. Narrowing your niche is an important step in the right direction, but you’ll also want to develop a tagline as part of your branding. A marketing tagline is short phrase that helps people remember you in a certain way.

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Is Your Organizational Transformation Veering Off Course?

Harvard Business

Nearly all transformation efforts face significant challenges that can derail the whole program. These can range from exogenous shocks, such as inflation, supply-chain disruption, or political events; operating-model issues, such as the need to change technology, governance, or ways of working; or human dynamics, such as employee confidence in or ownership of the change.

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Strategic Life Planning: Jean St. Pierre’s $100 Million Journey

Strategic Planning and Management Insights

In the latest episode of the Strategy and Leadership Podcast, host Anthony Taylor sits down with Jean St. Pierre , the co-founder and chairman of the Rhombus Group. Jean shares his compelling story of building a $100 million business, losing it all, and then rediscovering his path through deep introspection and strategic planning. The conversation is packed with valuable insights for entrepreneurs aiming to achieve business success while maintaining a balanced and fulfilling life.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Are You Ready to Be a Leader?

Harvard Business

If you want to lead, ask yourself these questions first.

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Brand Strategy Lessons from Super Bowl Ads

Harvard Business

Setting clear goals and understanding how to measure your ROI are key to a successful Super Bowl ad.

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Tech-Driven Success: Business Lessons from Elite Athletes

Chad Barr

A few years ago, I came across a fascinating article in National Geographic that delved into the relentless pursuit of excellence through technology. It highlighted how sport climbing athletes are using motion-sensor suits to gather crucial data, allowing them to tailor their training with precision. In another example, boxers are increasingly incorporating science into their training regimens.

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Brighten up a room

Seth Godin Blog

(just by leaving it) Moving into your kid’s college dorm isn’t going to make the experience better for anyone. A smart founder leaves her company in a moment when it actually does better without her. The expectation that secession is failure causes a lot of damage. If you really care about the mission, it might be better to change the system in a way that allows it to thrive.

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Momentum for Harris Stalls, Silver Calls the Election a 50-50 Tossup

MishTalk

Harris is ahead in recent polls. Nate Silver has the odds of a Harris victory going the other way. Why?

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.