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If you’ve looked into how to start a consulting business, there’s no doubt you’ve come across countless articles or videos that make it look like a no-brainer to “get rich quick.” “Make six figures your first month!” “You don’t need any experience to be successful” There’s a lot of misinformation out there. In today’s digital age, it’s relatively easy for anyone to write an article or record a video on starting your own consulting business.
When it comes to growing your business these days, all you hear about is online marketing. After all, if more prospective clients simply found your website online, you’d get more business, right? Well, it’s not so simple. After engaging in online marketing for more than 20 years, I’ve learned a lot of things. And one of those things is that online marketing can be a complete waste of your time and resources.
There’s a phrase that will help your consulting firm close more, larger projects, faster. You’ll use this phrase when you submit your consulting proposal (not in the proposal itself) and omitting this phrase is like forgetting to dip strawberries in chocolate. The oversight yields results that aren’t as reliably tasty or rewarding.
It’s time to admit that one of my consulting approaches has failed. I’m a huge fan of Paul Akers’ 2 Second Lean philosophy. It’s simple, easy to understand, and has an intrinsic appeal: “fix what bugs you.” “Figure out how to do your job two seconds faster each day.” Who wouldn’t sign on to a lean program that promotes that mindset? So off I went to my clients, with Paul’s videos embedded in my PowerPoint presentation, ready to show them how 2 Second Lean is the answer to their productivity prob
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
I only recently learned about the term “boosting” Boosting takes a different worldview of addressing a person’s competencies whereas nudging tends to address immediate behavior. There does appear to be some overlap between boosting and System 2 nudges (where the nudge tries to engage a person’s slow, reflective thinking). There is also overlap between short-term boosting and educational nudges.
Download Episode Transcript. I'll never forget the moment when I first fell in love with corporate politics. I was asked to lead a massive initiative at Disney to help the operations executives redefine the guest/cast and cast/leader experience. This group of talented (and sometimes competitive) senior leaders had never before embarked on a project of this scope collectively and there was trepidation if creating alignment was going to be like herding cats.
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Download Episode Transcript. I'll never forget the moment when I first fell in love with corporate politics. I was asked to lead a massive initiative at Disney to help the operations executives redefine the guest/cast and cast/leader experience. This group of talented (and sometimes competitive) senior leaders had never before embarked on a project of this scope collectively and there was trepidation if creating alignment was going to be like herding cats.
Let’s look at how you can scale your consulting business. You’re in the position where you want to grow your consulting business. You want to create a lot more leverage. More freedom. More flexibility. So much so that your business can run to without your direct day-to-day involvement. Most consultants find they hold on to the stuff that they don’t need to be doing for far too long because they think that they can do. 4 Steps to Scale Your Consulting Business is a post from: Consulti
Your portfolio is one of the most important elements of your job search materials. And even if you are not actively looking for a new opportunity, it's key to keep your resume and your portfolio up to date and current so that it's ready when you need it. But if you are building a career in learning and development, your portfolio looks nothing like a design portfolio.
Picture yourself presenting your final results from a project to your client. The meeting is swimming along smoothly and you’re basking in the warm glow of another happy client. Then, your client asks, “Buddyboy, could you slice the data one more way so we can see impact by geographic area?
Laura Findlay/Getty Images. Have you ever questioned whether taking time off is worth it because the stress of preparing for a vacation is so high? If so, you’re not alone. Over half of Americans leave some vacation time on the table. Some of the reasons for the lack of vacations include feeling that their workload was too heavy or that no one could do their job while they were gone.
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This answer is based on the response to a question I was posed on Quora. Here are some of the main ways I’ve seen consultants get briefed on projects. Engagement manager – The engagement manager has responsibility for the client problem statement and the problem-solving structure (i.e., project tactics). As the on-the-ground, field leader, the engagement manager can help to get new people on the project oriented both from a high-level and with their role on the project.
Download Episode Transcript. I have two children. When they were small, they used to go to daycare. What this meant in practicality to me was: two kids + daycare = many fevers and visits to the doctor’s office. As the parent, I was able detect and even treat the fever. However, in order to get rid of the fever, I had to rely on my doctor to discern whether the fever was caused by a bacteria or a virus and, if so, what part of the body the bacteria or virus was infecting.
Michael was recently featured on The Daily Grind Podcast, which you can listen to here: The Daily Grind with Michael Zipursky One of the biggest challenges early on in my career was working in Japan. I was in my early 20s, fresh out of college, wasn’t fluent in Japanese — yet I was working and living among this culture that was so different from my own.
An effective eLearning program provides the flexibility and the power to train your employees and keep them around for the long term. Here's how. The post Employee Retention Series: How Does Good Training Benefit Your Employees? appeared first on Clarity Consultants - Learning and Development.
Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.
Consulting is an emotion-driven purchase. If you don’t understand your consulting prospects’ desires and fears, their sources of happiness and anxiety, your business development efforts will hit hard ceilings. But what about your emotions? Could they be undermining your success? Dolls. Miniature people that kids play with.
Alice Mollon/Getty Images. “Can you get that to me by the end of the day?” isn’t a request many employees like to hear. But for many people, having shorter deadlines instead of longer ones — “Do you think you can do that by the end of the week?” — might actually help them complete a task and see their work as being less difficult.
Does the following give a pretty good picture of your current marketing activity? You have a website but you’re not really satisfied with it. You go to networking events once in a while. If someone asks you to give a talk, you’re happy to do it. You post on Facebook and/or LinkedIn semi-regularly. When you find the time, you send an article to those on your relatively small email list.
Download Episode Transcript. Do you know the ONE thing that will have the biggest impact on your ability to provide amazing consulting solutions to highly influential senior leaders? Is it your technique abilities and unique certifications? Is it your business acumen and ability to speak the language of business? Is it your aggressiveness to convince a senior leader to include you in their strategic work?
Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.
Let’s talk about how marketing changes based on the current level of maturity of your consulting business. The first thing that’s really important to understand here is that it’s your marketing will change not just based on the maturity of your business, but really on the maturity of the marketing in your business. What I mean by that is you may be in business for 10 years already, but you’ve received all your business from.
Instructional designers know that video is one of the best tools for learning. So what better place to find up-to-date learning and development (L&D) information and insights than YouTube? We wanted to find out which YouTube channels had the best content for L&D professionals, so we did our research and compiled the following list of what we think are the most interesting and useful channels.
The roofer spiffying up my Connecticut abode should be done in a day or two, then I’ll see him again, uhm, never? Roofing seems like a tough business. Always hustling for completely new customers because the repeat cycle is a few decades.
Sarah Lawrence/Getty Images. In the flurry of statistics that exist around personal productivity, there’s one I find especially alarming : The average person is distracted or interrupted every 40 seconds when working in front of their computer. In other words, we can’t work for even a single minute before we focus on something else. Sure, sometimes it’s easy to get back on track.
This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.
Download Episode Transcript. Here's a common conundrum. Smart and values-driven consultants typically don't like marketing. Yet they hate being the world's best kept secret. Same goes for internal consultants. Just because you have an official role in the organization to support leaders through change and transition doesn't mean that they are aware of who you are and how to best leverage your expertise.
If you’ve looked into how to become a consultant and start a consulting business, there’s no doubt you’ve come across countless articles or videos that make it look like a no-brainer to “get rich quick.” “Make six figures your first month!” “You don’t need any experience to be successful” There’s a lot of misinformation out there. In today’s digital age, it’s relatively easy for anyone to write an article or record a video on starting.
Employee retention is a much sought-after goal for any growth-minded business. To drive those high retention rates, you need to invest in the strategic talent development and processes that develop high performing employees. Onboarding is a surprisingly important part of that strategy in part because those first couple months are critical in retaining new employees.
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“When it comes to branding, don’t overthink it,” says branding expert Yali Saar. Branding is about creating a positive image for the company in the consumer’s minds.
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