October, 2022

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5-Step Consulting Marketing Strategy To Get Clients Consistently

Consulting Success

Are you having trouble building a consulting marketing strategy that helps you get clients consistently? According to our How To Start A Consulting Business Study, marketing is the BIGGEST challenge for consultants. And this is not only true for early-stage consultants but also for those who have been in business for several years. If you’re. 5-Step Consulting Marketing Strategy To Get Clients Consistently is a post from: Consulting Success.

Marketing 362
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How to Conduct A Market Scan And Find Your Niche

Consulting Matters

Does the crowded consulting and coaching marketplace intimidate you and hold you back from what you could be doing to launch or grow your business? I've got GREAT news! You can stop worrying about the competition because today, I will teach you how to conduct a market scan and find your niche. The best strategy for dealing with competition is to make the competition irrelevant.

Marketing 156
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Is Consulting an Attractive Career Option?

Tom Spencer

Have you ever wondered why someone would be attracted to consulting as a profession? Prior to Accenture offering me a position, one of my interviewers asked me “what attracted you to consulting?”. This is a common question in consulting interviews, and it is one that usually throws people off. I often hear people say they spent countless hours practicing how to answer this question, and many went as far as asking friends and family members to test them on it.

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5 Unexpected Ways Your Consulting Firm Can Delight Clients

David A Fields

Your consulting firm can be like the local bistro that produces high-quality meals and has a solid base of loyal customers. On the other hand, your consulting firm could be akin to a Michelin-starred purveyor of dining experiences that attracts customers from near and far to pay outrageous sums then rave about the experience. The … Continued. The post 5 Unexpected Ways Your Consulting Firm Can Delight Clients appeared first on David A.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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7 Ways to Wreck Trust on Your Team

Makarios Consulting

It is easy for a leader to wreck trust on their team. Too easy. If you as a leader are seeing a trust deficit within your team, ask yourself if you have contributed to the situation in one or more of the following seven ways: 1. You put the kibosh on communication. For trust to flourish on your team, your people have to be “in the know.” And that means you need to be communicating – consistently and clearly – about your vision and core values, your goals and objectives, your obstacles and opport

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Software For Consultants: Must-Have Apps To Run Your Consulting Business

Consulting Success

The right software for consultants can help you streamline and scale your consulting business. But do you ever feel overwhelmed by the amount of software for consultants that are on the market today? In this article, we’ll simplify all of it for you, and show you some of the must-have software for consultants. We’ll only. Software For Consultants: Must-Have Apps To Run Your Consulting Business is a post from: Consulting Success.

Software 264
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How to Build a Networking Strategy, On-Air Coaching with Vern Schellenger

Consulting Matters

Want to know what it looks like to take a strategic approach to networking? I for sure do. Tune into this special interview where I'm in the hot seat! I asked Contacts Count President and Networking Guru Vern Schellenger to do an on-air coaching session with me to help me craft my own personal and business networking strategy. I recently moved to Colorado from Orlando, where I lived for 31 years.

Strategy 156
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Why No Miracle Happens: Typical Mistakes in Work with a Resource Management Solution and How to Avoid Them

Epicflow

It sometimes happens that an organization invests in implementing a resource management solution, but the results of this endeavor are far from satisfactory. One of the reasons for that is making mistakes when working with this kind of tools. . What are these errors and how to get the most out of an RM solution? Read further to find the answers. .

Resources 147
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How to Attract Consulting Clients, Even if You Abhor the Limelight

David A Fields

“I just want to do the work. I don’t like marketing myself or selling.” That’s a common sentiment among the leaders of very small consulting firms. It also pervades the “next generation” at almost every consulting firm trying to expand its leadership ranks. Since leading a consulting firm generally requires you to excel in business … Continued.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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What Do Employee Engagement Surveys Really Tell Us?

Effective Managers

Do you know how engaged your employees are? If not, you’re not alone. Employee engagement surveys are becoming increasingly popular among employers as a way to measure how connected workers feel to their jobs. However, there is no one clear definition of “engagement,” and the results of these surveys can be difficult to interpret. In this blog post, we will discuss why engagement surveys have fallen into disrepute, and how you can use them to make a difference.

Survey 130
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Why Your Company Needs Data-Product Managers

Harvard Business

Legacy companies often struggle to leverage data effectively. These roles can help.

Data 247
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How To Create Consulting Offers Clients Will Buy With Ash Maurya: Podcast #260

Consulting Success

Are you having trouble bringing clients to buy? How should you bring offers to your clients? In today’s episode, the CEO of LeanStack, Ash Maurya, sits with Michael Zipursky to share his insights on how you can create consulting offers clients will buy. Publishing valuable content helps move your business forward, but that’s not where the whole. How To Create Consulting Offers Clients Will Buy With Ash Maurya: Podcast #260 is a post from: Consulting Success.

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How to Make Your Contacts Count with Vern Schellenger

Consulting Matters

When it comes to networking, have you thought, "I know I need to network, but I just can't bring myself to do it?". If so, don't worry; you are not alone! However, if you are experiencing those thoughts, you are networking wrong! Today, I am talking to Vern Schellenger, president of the premier networking training and coaching company Contacts Count.

How To 156
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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A Beginner’s Guide to Resource Management

Epicflow

Successful project delivery is usually a result of efficient management of both workflow and resources. In a multi-project environment, ensuring productive work of team members gains even more importance: resources are shared by concurrent projects, and their fruitful work on them will be impossible without wise resource management. . What do you need to know to manage project resources with maximum efficiency?

Resources 130
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Quitting for 2 Months Made My Consulting Firm Millions. Here’s Why.

David A Fields

Should you take more time off from your consulting firm? Let’s examine a case study. Quite a few years ago, I decided to take a month off from my consulting practice—standard fare for Europeans but basically unheard of in the U.S. Nine months later I took another full month off from the business. No client … Continued. The post Quitting for 2 Months Made My Consulting Firm Millions.

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Employee Engagement is Falling – Why You Should Care

Effective Managers

It’s no secret that employee engagement is important. Organizations spend a lot of time figuring out how to increase employee engagement and may wonder why employee engagement is falling. Gallup has been tracking employee engagement for over a decade, and in that time, they’ve found that companies with highly engaged employees see a higher profit margin, less turnover, and are generally more successful.

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How to Gain a Competitive Advantage on Customer Insights

Harvard Business

The most valuable data is the data your competitors don’t have.

How To 243
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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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Why Every Consultant Should Write A Book (& How To Do It) With Stacy Ennis: Podcast #258

Consulting Success

As a consultant, why should you write a book? What does it do for you? In today’s episode, Stacy Ennis, the CEO and Founder of the Nonfiction Book School, shares the internal and external benefits of writing a book. Writing content incurs your expertise in the area, but the internal benefits are the driver beyond. Why Every Consultant Should Write A Book (& How To Do It) With Stacy Ennis: Podcast #258 is a post from: Consulting Success.

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Culture in Companies, Families, and Romantic Relationships

CaseInterview.com

At Stanford, the one class I disliked the most was called “Cultures, Ideas and Values.” At the time, I thought there was little value in studying these topics and especially in studying what happened around these topics hundreds and thousands of years ago. In my mind, going to school in the heart of Silicon Valley, the only thing that mattered was… the future (not the past).

Culture 116
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Tracking Performance: Switching from Project to Resource Level

Epicflow

When your project is in progress, you as a project manager or business leader will definitely want to know how things are going and have an opportunity to check it at any moment. But in a multi-project environment, when more than two projects run in parallel, being focused on a project performance only can be harmful for your organization. Read further to understand why.

Resources 130
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Win More Consulting Projects on Catalant and Similar Platforms [Tips #1 and #2]

David A Fields

Consulting firms ranging from solo practitioners to $20m+ boutiques regularly secure engagements on Catalant, Umbrex, BTG and similar talent platforms. Those platforms can be an excellent source of projects for your consulting firm too… if you know how to win on them. Otherwise they can be a distraction and source of frustration. Fortunately, we recently … Continued.

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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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Create Values That Support Your Culture

Leadership Planning with Liz Weber CMC

If you’re like most organizations today, you’re struggling to attract, train, develop, promote, and retain great team members. Heck, you’re struggling to find and retain team members – regardless of how great they may be! You’re also dealing with a myriad of supply chain and pricing issues, social and political divisiveness, altered expectations of […].

Culture 112
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4 Business Ideas That Changed the World: Disruptive Innovation

Harvard Business

A roundtable conversation takes stock of Clayton Christensen’s influential theory.

Strategy& 238
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How To Start A Consulting Business In 2022 (6 Steps & Study) DUPLICATE

Consulting Success

This is the ultimate guide — with data — on how to start a consulting business in 2022. By the end of this guide, you’ll know how to turn your skills and expertise into a profitable and successful consulting business. Let’s dive right in. (If you want to read our “How To Start A Consulting. How To Start A Consulting Business In 2022 (6 Steps & Study) DUPLICATE is a post from: Consulting Success.

Study 246
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19 Communication Quotes of Insightful Wisdom

Rick Conlow

The number one problem in organizations is the lack of communication. This includes executives with one another. Furthermore, it maliciously spreads to management across departmental silos. And, of course, between managers and employees. It is a deadly disease that saps the productivity out of everyone. Why is it such a problem? First, people in general are selfish and looking out for themselves.

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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Cost Overrun in Aerospace and Defense: The Main Causes and How to Prevent Them

Epicflow

No project is immune to factors that may result in cost overrun – from a mistake made by a team member that will extend a project’s timeline to force-majeure events like pandemic or war. . However, most of the causes for cost overrun can be explained by poor project and resource management. And the good news is that they can be taken under control. .

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Cognitive Load

CaseInterview.com

One of the things I’ve paid more attention to in the past several years is cognitive load. Cognitive refers to the brain. Load refers to workload. Cognitive load is how much work your brain has to keep track of and think about at any given time. The reality is that your brain has limits. You can only pay attention to so many things at the same time.

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A Blueprint for Rebuilding Team Trust

Makarios Consulting

In our last blog , we discussed how leaders can wreck trust on their teams. Now, no leader sets out purposefully to damage trust. But it can happen, nonetheless. If you find yourself in the unenviable position of having been responsible for dismantling team trust, you have an important job ahead of you: rebuilding trust on your team. While not easy, it is possible.

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