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Unlocking your true pricing power is not just about charging more. It’s about creating irresistible consulting offers that reflect the excellence you provide, and ultimately, unlocking the full potential of your business. In this episode, Casey Brown, President and Founder of Boost Pricing, talks about the art of pricing irresistible consulting offers.
After decades of working with some of the worlds’ best consultants, coaches, and solopreneurs, I’ve assembled a list of qualities that contribute to their success. You don’t need to check all these boxes, but if any strike a chord with you, weave them into your marketing, such as your website, LinkedIn profile, presentations, and proposals. □ Credible: You inspire trust and confidence from the first contact. □ Experienced: You’re an expert in your field not just based on x number of years, but a
Consultants frequently (and unknowingly) mishandle proposal discussions with prospective clients. As a result, they take on projects that were improperly scoped. Or they set their consulting firm up to disappoint the client, leave opportunities on the table or, in some cases, lose promising engagements. Imagine you submitted a proposal to Sara Noé, CEO of Bean-Free … Continued The post Are Your Clients Resistant or Just Confused?
I talk a lot about the importance of brand messaging on this show and with my clients 1:1. And for sure, brand messages are essential for your business - you want to ensure that your ideal client knows what you offer and what makes you unique. But storytelling takes things to a whole new level. Storytelling is all about building emotional connections with your ideal clients and creating a sense of authenticity and identity for your brand.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Sherry, a middle manager in a relatively small organization, said, “We can’t plan for an entire quarter at a time. Our managers need to change what they want more often than that. But I'd like to plan for a quarter at a time and I really don't want to ask people to multitask. What do I do?” “How long can the managers commit to their decisions?
Employee engagement is commonly a top concern for companies, as engaged employees are classically more productive and offer more robust outputs. However, finding a strategy for boosting engagement isn’t always straightforward. Every worker is different, so their needs and priorities might not match those of their colleagues. However, one approach that’s nearly guaranteed to produce results is offering frequent training.
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Employee engagement is commonly a top concern for companies, as engaged employees are classically more productive and offer more robust outputs. However, finding a strategy for boosting engagement isn’t always straightforward. Every worker is different, so their needs and priorities might not match those of their colleagues. However, one approach that’s nearly guaranteed to produce results is offering frequent training.
What are consulting masterminds and how can they help you grow your consulting business? Consulting masterminds — or, a consulting mastermind group — is a collection of entrepreneurial consultants who share insights, knowledge, and experience to help each other. By the end of this article, you’ll learn… what a consulting mastermind group is; the benefits.
A senior colleague at your consulting firm keynotes Cacao Jam, the cacao dessert industry’s annual conference. As she wraps up her inspiring tale of the modern workplace melting pot, the audience rises to its feet. She basks in the thunderous applause and the glow of the spotlight framing her against the chocolatey brown backdrop. You … Continued The post Your Brand vs.
Diane Diaz talks about the art of storytelling in brand building. Diane is a coach and consultant who has helped countless businesses and individuals connect with their audiences through the power of storytelling. In this episode, we'll discuss how coaches and consultants can use their personal stories to attract and engage clients, the key elements of a successful brand story, and some common mistakes to avoid when telling your story.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Optimum utilization of resources’ potential is not only the key to the successful completion of projects but also an essential prerequisite for an organization’s business growth. But it can be rather challenging to ensure timely project delivery and high-quality project outcomes, not to overload your employees, and create opportunities for profitability growth, especially when you have multiple projects in the pipeline and a limited number of employees.
In today’s rapidly evolving workplace, ensuring employees have comprehensive skill sets is increasingly critical for companies that want to remain competitive. However, this is challenging in the current landscape. Skill gaps are pervasive, so recruiting candidates with the missing capabilities is only sometimes practical. Fortunately, learning and development (L&D) initiatives can be used to fill learning gaps in the workplace.
Diversity & Inclusion is a broad topic that intimidates many business owner and consultants. For some, it is difficult to see how D&I is relevant to their work. In this article, I’ll break down the subject of D&I and show how it impacts solopreneurs, consultants, and start-ups. Defining Diversity & Inclusion Diversity is the variety.
Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.
Some marketing campaigns are iconic. Nike’s “Just Do It”, Apple’s “Think Different” and my Nike/Apple/David mashup, “Just Think About Chocolate” all come to mind. You don’t need iconic marketing to build awareness of your consulting firm. But doesn’t your consulting firm’s marketing need to be at least, well, passably okay? As you know, there are … Continued The post How Bad Marketing Can Help Your Consulting Firm appeared first on David A.
Today, Brad Rex shares the real reasons why executives hire consultants and coaches. He talks about his exciting career journey, which started at the Naval Academy, then to British Petroleum, and finally to Disney. He applied for a financial manager job at Disney and was one of 1400 candidates. Brad and I worked together at Disney and have been colleagues for many years.
Poor resource management and a lack of appropriate software are on the list of the biggest project management challenges, as stated by the Wellingtone report on the state of project management. So, it’s high time to change the situation, isn’t it? Learn how the adoption of the right resource management software can change the game – level up your resource management and contribute to achieving your business goals.
If you’ve ever experienced the onboarding process yourself or you’ve tried to organize it for new hires, you understand just how overwhelming it can be. Organizing a facilitator and a meeting place is costly and time-consuming. It also isn’t as effective as you may think it is. No one wants to sit through hours of lectures. Employees are going to get bored, and they’re going to have a harder time retaining the information being given.
Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.
Did you know it’s difficult to create a long-term sustainable and successful business if you don’t take care of yourself? Today’s episode Michael Zipursky brings our guests to provide value on self-care to reach our full potential. Today’s guest is Vanessa Bennett, CEO of Next Evolution Performance, who shares her wisdom on how consulting business.
You have an idea for a service your consulting firm could offer, or a new positioning you want to try out, or an edgy new filling for the croissants you send your clients and prospects. How likely are you to offend potential consulting prospects by testing novel musings, outputs, approaches, and artifacts? How much risk … Continued The post Will Your Consulting Firm Lose Clients by Testing This?
Simon T. Bailey is my former Disney colleague, and I can't wait for him to share his entrepreneurial journey! He had four jobs over seven years at Disney, including parking event sales, selling the Braves spring training, handling international wholesale, and being the Sales Director for the Disney Institute. During his time at Disney, Simon was interviewed by a journalist and stated that he saw himself in 10-15 years as the President and CEO of the Walt Disney World Resort and eventually the Ch
This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.
I see several risk factors in relying on information shared through social media to shape your worldview, your values, and your stance on particular issues. The primary purpose of social media is not to inform or connect; it is to make money. Posts, TikToks, Reels, tweets, likes, and shares are entirely secondary. The objective of social media is to generate revenue.
While developing learning and development (L&D) strategies for their organization, many company leaders are introduced to the concept of instructional design. In turn, they’re frequently made aware of professionals in instructional designer roles. However, not all organizational leaders fully know what an instructional designer is or what they do.
Are you looking to create a “demand-generation machine” for your consulting business so that you can fill your pipeline full of high-quality buyers? Demand generation is a specific marketing strategy that looks to create awareness and interest in your firm’s services. Consider this: we started Fullfunnel.io as an unknown brand back in Sep 2020.
Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c
Every minute, it seems as if someone is talking about how great ChatGPT is. It's going to revolutionize the world! I agree— I am sure AI will revolutionize the world. At some point. But I think it's going to remove all those busy-work jobs , not the jobs where we, as humans, offer value. Here's a short test to know if your job will survive the (somewhat) imminent AI revolution: Does your job require you to analyze something someone already did?
Simon T. Bailey is my former Disney colleague, and I can't wait for him to share his entrepreneurial journey! He had four jobs over seven years at Disney, including parking event sales, selling the Braves spring training, handling international wholesale, and being the Sales Director for the Disney Institute. During his time at Disney, Simon was interviewed by a journalist and stated that he saw himself in 10-15 years as the President and CEO of the Walt Disney World Resort and eventually the Ch
Although invented by human intelligence, I see nothing artificial in artificial intelligence (AI). As the power and importance of AI and ChatGPT-4 continues to improve and grow exponentially, its transformative impact on our life and business cannot be underestimated. It helps businesses streamline their processes, improve customer experiences, and reveal hidden insights.
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