My Behavioral Science, Design, and Business Book Reading List
Steve Shu Consulting
JULY 4, 2015
As I was gathering my thoughts for my Inside Nudging project ( www.InsideNudging.com ), a project that I envision tying together the application of behavioral science in business contexts and providing more of an inside look at innovation, strategy and implementation, I wanted to take stock of books that have probably influenced (liberally interpreted) the way I look at behavioral science.
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