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'A question I was asked: Is it possible to provide too much information in an article so that prospects feel that they can do it themselves? What would your suggestion be to this consultant? What has worked for you? Post your suggestion by using the ‘Leave a Comment’ box below. Consultants Context Discussion Creating Value Fees Positioning Relationships adding value benefits closing fees Marketing positioning.
'Over the last month, we kicked off our Fall Consulting Bootcamp tour and have trekked up and down the East Coast to several universities – after visits to Columbia, McGill, Duke, Georgia Tech, Yale, Harvard, and Wharton (UPenn), we finally hosted a private bootcamp in New York. We have a number of other bootcamps coming up – we’ve just visited the University of San Diego and are headed to Arizona State, University of Virginia, Stanford, Pepperdine, and the University of Southern Cal
'You just have to be interested. Interested in other people. Interested in what you can do for them. Interested in improving your approach. Interested in finding a new way forward. Interested in what’s next.
'Though Facebook isn’t a leading source of information dissemination in a crisis , it is an important channel to communicate on if your organization has a strong Facebook following that will turn to your fan page for updates and to express themselves and communicate with you and others. Facebook is always changing their algorithms which impacts the reach of your updates, so it’s good to stay as on top of these changes as possible (though not to depend on them).
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
'So many angry events in the last week. I got into business to work together with other people to solve problems, make money, and have fun doing it. Why is everyone so angry / depressed / aggressively posturing?
'By: Kathy Klotz-Guest. Humor is Human! As content marketing explodes, so too, does the volume of noise. You have about 7 seconds to grab attention. To date, there haven’t been many great examples of humor in B2B. I believe this is changing. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach.
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'By: Kathy Klotz-Guest. Humor is Human! As content marketing explodes, so too, does the volume of noise. You have about 7 seconds to grab attention. To date, there haven’t been many great examples of humor in B2B. I believe this is changing. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach.
'We are a nation of do-it-yourselfers. Pay a plumber to fix that leak? Nah, a quick trip to Lowes and we’re good. Hire an attorney to write the will? No thanks—these online forms look pretty solid. Check into a hospital for an operation? Please… we’ll just head back to Lowes for a box cutter! Consultants encounter this phenomenon every day in prospects’ offices: “Why hire a consultant to improve our compensation plans?
'Beau approached us a few months ago to ask about breaking into consulting. He had the epiphany that consulting was his calling in life, and went searching for details – finding MC in the process. Beau’s questions are probably similar to your questions – “Is now the right time? I have a crappy undergrad GPA – do I have a chance?
'When the business landscape changes, how can you turnaround a failing company? (Source: Flickr ). RADIOSHACK , an American consumer electronics giant of yesteryear, faced chaotic trading on Wednesday as analysts predicted the company would report it’s 10th straight quarter of losses. RadioShack has hired a law firm to provide restructuring advice in an attempt to avert bankruptcy.
'When you hire a crisis management professional or firm, whether prior to or during a crisis, expectations of both parties need to be clear. Surprises are not something you want to experience while managing a crisis, the crisis will present you with enough of those on its own! That said, I thought I’d provide you with some qualities and strengths to look for in a crisis management professional/firm, as well as a baseline of what you should be able to expect from the professional or team yo
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
No one has the ability to capture and analyze data from the future. However, there is a way to predict the future using data from the past. It’s called predictive analytics , and organizations do it every day. Has your company, for example, developed a customer lifetime value (CLTV) measure? That’s using predictive analytics to determine how much a customer will buy from the company over time.
'By: Renee Daggett. I admit it; I am not a person to embrace change. My comfort zone is comfortable. QuickBooks Online was just difficult. You could not work as quickly, things were hard to find, it was not forgiving, and it just made me frustrated and inefficient! Things are looking up since they updated the interface. I am actually recommending it and doing my best to persuade some desktop users to change.
'Look no further than the gas pumps to see the extraordinary, often nonsensical, choices made by shoppers reacting to comparisons. Prominent signs proclaim each brand’s current price per gallon, making it easy to compare among alternatives. And drivers whose time is worth hundreds of dollars an hour will drive miles out of their way or wait in line for what amounts to a dollar or two off their total bill.
'There’s nothing quite like getting some face-to-face time with an MC expert, and our Group Bootcamps get rave reviews. We work with top schools (this week alone we’re at Duke, Yale, Harvard, and Wharton – not too shabby). But what if your school doesn’t offer these programs (yet) – and you want to come spend 1 power day to focus on breaking into consulting – with emphasis on networking, fit interviews, and most of all, case interviews?
Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.
'Welcome to episode #015 of The Crisis Intelligence Podcast, with Melissa Agnes and Chris Syme. The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. It needs to be second nature and integrated into your daily (and nightly) activity. But what differs between everyday monitoring and in-crisis monitoring?
'As many as 63 seriously misguided teenaged girls from France, 40 from Germany, and 50 in the UK have left their countries to join ISIS in Syria. The Guardian has a fascinating report on Schoolgirl jihadis: the female Islamists leaving home to join Isis fighters. Hundreds of young women and girls are leaving their homes in western countries to join Islamic fighters in the Middle East, causing increasing concern among counter-terrorism investigators.
'By: Danielle Terrazas. The Women In Consulting (WIC) Silent Auction is back for 2014! . We are excited to announce our annual silent auction that runs in conjunction with our Annual Best Practices Survey Results Presentation. While our September 18 th meeting is a full-members only event, this year we have also launched an online auction so that the greater community can participate and help us give back to Second Harvest Food Bank in San Jose.
Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.
'A question I was asked: Everyone tells me that I need a blog. Do I? If so, why? What would your suggestion be to this consultant? Do you blog? Is it valuable for you? Post your thoughts by using the ‘Leave a Comment’ box below.
From clean water supplies to the polio vaccine, the most effective public health interventions are typically preventative policies that help stop a crisis before it starts. But predicting the next public health crisis has historically been a challenge, and even interventions like chlorinating water or distributing a vaccine are in many ways reactive.
'Growth strategy begins with identifying the source of the problem – you will want to look at customers, products, the company and its competitors. (Source: Culturamix ). THE frequently used term business growth simply describes the process of improving some measure of an enterprise’s success, ranging from promotion, product development, new market entry or improving employee productivity.
'Preventable gaffes give you a bad rep for no reason. I realize that real-time is of the essence, but it’s better to take an extra 10 seconds to understand what you’re posting, then to make a mistake that gets written about for days to come – and makes you look insensitive and foolish. From Union Street Guest House , to the Teenage Mutant Ninja Turtles and British Airways , to US Airways – and the list goes on and on, preventable gaffes happen to far too many.
This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.
'US Bombed Wrong Refineries in Syria Oil is in the news in many countries in many ways. Let''s take a look starting with a couple of paragraphs buried in the Financial Times report Barack Obama Admits US Underestimated Isis. Allied aircraft on Sunday struck three makeshift oil refineries in an area controlled by Isis in an expansion of attacks intended to damage the militant Islamist group’s financial infrastructure.
'By: Melissa Stacey. Many of us local to the San Francisco Bay Area were shaken awake by the Napa earthquake last month. It was a good reminder to be better prepared for emergencies…all types of emergencies, including floods, earthquakes, tornadoes, hurricanes, wildfires, winter storms, etc.?? September is National Preparedness Month (NPM), with America’s PrepareAthon on September 30th.
'A question I was asked: How do I warm up a target customer with a cold call? What would your suggestion be to this consultant? What has worked for you? Post your suggestion by using the ‘Leave a Comment’ box below. Consultants Context Discussion Creating Value Positioning Relationships adding value agreements benefits Consultative selling Marketing positioning.
Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c
'Australian Senator David Leyonhjelm makes an impactful speech about the risks of being cavalier with other people’s money, of valuing everything and understanding nothing about the cost.
'I get asked this question often: “How can I convince management that it’s in our best interest to invest in a crisis plan?” It’s hard to be the middle person, especially when you see the value in something and know it would be in the organization’s best interest, but have an uphill battle in trying to help upper management see that same value.
'Having spent well over $3 trillion dollars in Iraq and Afghanistan what do we have to show for it? Shias aligned with Iran rule Baghdad ISIS took over parts of over Iraq ISIS threatens to take over Syria The average Pakistani hates the US for drone policy Taliban threatens to take over Afghanistan Taliban Storm Afghanistan Please consider Taliban Storm Afghan District Southwest of Capital, 100 Killed Hundreds of Taliban fighters have stormed a strategic district in an Afghan province southwest
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