Chad Barr
OCTOBER 31, 2006
The way to increase the chances that your web visitors receive the value from your site and contact you is through your call to action. Each page must have a defined call to action or multiples. Here are some you may want to include on your sites and newsletters: Contact us (call /email / fax). Sign up today. Join our mailing list. Purchase product / service.
The Nonprofit Consultant
OCTOBER 26, 2006
Stewart James, of Inside Collin County Business , writes that: American's trust and confidence in nonprofits is alarmingly low. Confidence in charitable organizations stands roughly 10 to 15 percent lower today than it did in the summer of 2001. Today, nonprofits need to operate like a business. Budgeting funds is a must, along with executing careful and appropriate fund raising with outcome measures in place to asses its use of funds and success.
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Chad Barr
OCTOBER 29, 2006
Improving your ranking in the various search engines has much to do with your keywords utilization. Keep the following in mind: 1. Select the ones people search for. 2. Place near the top & rest of page. 3. Place in “H” heading tags. 4. Use in bold and italic. 5. Place into bullet lists. 6. Repeat on page. The post Keywords selection and implementation appeared first on The Chad Barr Group.
Chad Barr
OCTOBER 28, 2006
Below are 10 components to include in your site strategy to improve search engines ranking: 1. Useful, valuable, Content rich. 2. Keywords selection. 3. Title (40 – 60 char). 4. Description meta tag (up to 250 char). 5. Keywords meta tag (up to 12 words). 6. Site map. 7. More text less graphics and use ALT tag in existing graphics. 8. Genuine links to your site and on your site. 9.
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The Nonprofit Consultant
OCTOBER 23, 2006
I just got word that the nonprofit world has lost a great friend, co-worker, and champion. On the 17th of this month, Miriam Engelberg lost her long battle with cancer. I first met Miriam during my time with HandsNet and knew she was somebody special. I got to know her much better once I joined the CompassPoint Nonprofit Services staff, where she was a technology consultant, teacher, and the artist/writer behind CompassPoint's in-house comic strip Planet 501c3.
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The Nonprofit Consultant
OCTOBER 13, 2006
No, I'm not talking about fundraisers that turned into disasters. I'm talking about fundraising for a disaster. If you haven't run such a campaign for your nonprofit, you are certainly aware of the massive fundraising pitches that go out on the heals of any natural or man-made disaster. Gorik Ooms, head of MSF-Belgium (Medicines Sans Frontieres, or Doctors Without Borders), claims that such fundraising tactics are wrong, and often do more harm than good : Emergency donations are too late to be o
The Nonprofit Consultant
OCTOBER 12, 2006
When you work in the nonprofit sector, you will occasionally speak to people who are a) shocked that you get paid to do "charity work" and b) act as if your work, while well-meaning and good, is an economic drain on the community. At those times, it's good to have an idea of the true, positive impact our sector has on the community. Not just in terms of the people served in fulfilling our missions, but in the size of our sector as a part of the business community.
The Nonprofit Consultant
OCTOBER 5, 2006
I subscribe to a number of e-newsletters and discussion lists, including the Consultants Forum at Charity Channel. One conversation currently raging on that list is whether or not nonprofit staff should be (or can be) required to donate back to their organization. I will try to summarize the main points of the discussion here for you to mull over. The arguments for such a policy are to create a "culture of philanthropy" where all staff are involved in, and fully understand, what it takes to run
The Nonprofit Consultant
OCTOBER 3, 2006
If you've been following this blog, you know that I've written about nonprofits using YouTube.com and DoGooder.TV to promote their causes, and that I'm a believer in keeping up with the technology revolution. I just visited a site that makes excellent use of embedded videos to demonstrate the power of their programs. The Camp ASCCA Journal includes several short videos about life at the Easter Seals camp for therapeutic recreation.
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The Nonprofit Consultant
OCTOBER 1, 2006
Pam Ashlund of the "Non-Profit Eye" blog has posted an interesting piece about the trend of fraud committed against nonprofits by their own staff and volunteers. Pam lists a few samples (all from the last month) and asks: Are non-profits just sitting ducks? Is it easier to steal from a non-profit? or is it a limit of imagination. our hearts are in the right place so much so that we can't conceive of someone setting out to take advantage.
The Nonprofit Consultant
OCTOBER 25, 2006
Here's a real benefit that you can sell your donors when explaining what they get for supporting your organization: A good feeling! Researchers, writing in the Proceedings of the National Academy of Sciences , have scientifically proven that charitable giving activates the brain's reward center. Known as the mesolimbic pathway, the reward center is responsible for the euphoria associated with sex, money, food, and drugs.
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