December, 2021

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What the Very Best Clients Do [Consulting Firm Checklist]

David A Fields

One key to running a successful consulting firm is choosing the right clients. Your consulting firm probably signs good clients overall. Maybe a dud here or there, balanced by the occasional, outstanding client. Your consulting firm’s very best clients deserve Rock Star status. They partner with you, are fun to work with and help your … Continued.

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How To Build A Sustainable Consulting Business With Kate Gaertner: Podcast #218

Consulting Success

How do you build a sustainable consulting business? One effective way is to keep your carbon footprint low. Michael Zipursky’s guest in this episode is Kate Gaertner, the Founder and CEO of TripleWin Advisory. Kate talks with Michael about how the pandemic changed how the consulting business works. If before, business travels and face-to-face meetings were required, How To Build A Sustainable Consulting Business With Kate Gaertner: Podcast #218 is a post from: Consulting Success.

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The Magic of Warm Outreach

The Fearless Marketer

Gauging from last week’s article on Color-Coded Persuasion, I was reminded once again that the topic of communication and persuasion is central to attracting new clients. My definition of marketing for self-employed professionals is simple: “Clearly communicating the value of your services.”. But that’s really not enough. To market effectively, you also need to build familiarity and trust with prospective clients.

Meeting 118
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What Makes Blended and Online Learning So Successful for Your Sales Professionals?

Clarity Consultants

Continuous training is essential for your sales professionals. Along with staying current on your company’s products or services, they need a strong skill set that propels them forward. By offering the right training opportunities, you can ensure that they hone crucial capabilities while also keeping them informed about new product or service developments.

Sales 307
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Connect with Empathy, But Lead with Compassion

Harvard Business

The distinction is significant.

More Trending

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How to Generate Reactions to Your Consulting Firm’s Marketing

David A Fields

Your consulting firm can increase the amount and quality of engagement from the readers, listeners and viewers of your marketing content (a.k.a. your thought leadership). You utter pithy proclamations in your podcasts, write alluring arguments in your articles, and present a veritable treasure trove of value in your videos. You even pepper your content with … Continued.

Marketing 221
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The Mindset Of Successful Consulting Leaders With Michelle Ray: Podcast #216

Consulting Success

What is the mindset of successful consulting leaders? The key is to understand the reality in front of you. Michael Zipursky’s guest in this episode is Michelle Ray, the CEO and Founder of Lead Yourself First Enterprises. Michelle talks with Michael about how leadership is about knowing what you need to do in this current. The Mindset Of Successful Consulting Leaders With Michelle Ray: Podcast #216 is a post from: Consulting Success.

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Accenture Interviews, Culture, and Careers

Management Consulted

This Strategy Simplified conversation reveals everything you need to know about Accenture – and nothing you don’t. In it, Accenture’s Caroline Dudley and Rizzalyn Burke get real, sharing candidly from their experience with the firm. Listen for an insider look… Read Article. The post Accenture Interviews, Culture, and Careers appeared first on Management Consulted.

Accenture 148
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What Are Best Practices for Leading Through Change?

Clarity Consultants

Successful companies are rarely stagnant. Instead, change is part of their broader operational paradigm. Organizations can capitalize on opportunities, adapt to market shifts, embrace emerging technologies, and take other steps that keep them ahead of the competition by being open to change. However, while change is powerful, it also creates challenges.

Metrics 306
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Digital Transformation Changes How Companies Create Value

Harvard Business

The new rules of the digital economy are turning the traditional firm inside out.

Company 254
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Maximize Employee Retention by Mentoring “Spirited Patriots”

Rick Conlow

What if your employee retention was sky high? How would that impact your customers and business results? Let us be honest, too many employees are like paid mercenaries not spirited patriots. They have little loyalty to the organization. The pandemic highlights the dismal employee engagement tactics by companies which helped to facilitate the current nightmarish labor market.

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How to Elegantly Handle a Request for References

David A Fields

Prospects who are talking with your consulting firm about your services will commonly ask to speak to your past clients. You could simply hand over a few names with contact information, or you could take a more nuanced approach. There’s nothing untoward about a prospect asking for references. Prospective clients need information and reassurance before … Continued.

How To 221
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Unconventional PR Strategies To Get Consulting Clients with Darian Kovacs: Podcast #218

Consulting Success

Many people take their marketing strategies for granted, and thus continue using old, ineffective techniques. Setting aside tactics that do not work in favor of unconventional PR strategies is always recommended. However, most businesses are afraid to get out of their comfort zones. Michael Zipursky is joined by Darian Kovacs, who shares the incredible story.

Strategy 246
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Group Case Interview: How To Prepare & Crush It

Management Consulted

Group case interviews are all the rage as firms like EY expand their use in the consulting interview process. Case interviews are the dreaded and most challenging parts of a consulting interview, but they are typically conducted in a one-on-one… Read Article. The post Group Case Interview: How To Prepare & Crush It appeared first on Management Consulted.

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What Are the Most-Used Change Management Models?

Clarity Consultants

Effectively managing change is critical for any business. While companies can certainly use their own approach, customizing a strategy to align with their needs and preferences, that isn’t always the easiest way to get a grip on change. Instead, beginning with one of the most-used change management models can be a simpler way to start. Most of the frequently used change management models have stood the test of time for a reason.

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3 Areas Where AI Will Boost Your Competitive Advantage

Harvard Business

Algorithms are now essential for making predictions, boosting efficiency, and optimizing in real-time.

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7 Communication Tips for Collaborating with Other People

Rick Conlow

Do you want 7 communication tips that are proven to work? Someone once said, “Career success is simple, just do the right thing at the right time in the right way.” Getting along with other people is a key part of this equation. This doesn’t always mean you have to approve or agree with what others do or say. Rather, it means working effectively with others towards common goals.

eBook 119
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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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7 Traits that Separate the Very Best Consulting Firms from the Rest

David A Fields

You run a great consulting firm. You can point to glowing testimonials and clients who stick with your consulting firm like fluffernutter pasted to the roof of a six year-old’s mouth. And while you originally found your consulting firm’s tagline on a pizza box (“You’ve tried the rest, now try the best”), you still believe … Continued. The post 7 Traits that Separate the Very Best Consulting Firms from the Rest appeared first on David A.

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Pulling the Right Levers for Rapid Consulting Revenue Growth with Felix Velarde: Podcast #215

Consulting Success

Growing the revenue of your consulting business is not an easy task. There are many ways to do this whether it be marketing yourself better or having a clear proposition. Launch your consulting business by pulling the right levers with your host Michael Zipursky and his guest Felix Velarde. Felix is the CEO of The. Pulling the Right Levers for Rapid Consulting Revenue Growth with Felix Velarde: Podcast #215 is a post from: Consulting Success.

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Omicron Variant — A Framework for Decision-Making

CaseInterview.com

Two weeks ago, I heard about the Omicron variant of the COVID-19 virus. Based on the news headlines and video feeds, news of the Omicron variant went viral (so to speak) within 24 hours. Travelers from certain African countries were immediately banned from traveling. A day or two later, Pfizer and Moderna CEOs discussed Omicron-specific vaccine boosters.

Data 111
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Why Is Change Management Vital to Any Company?

Clarity Consultants

Change within an organization can be beneficial, but it also commonly creates challenges. While it allows the company to implement new strategies, processes, or technologies that enhance productivity and profitability, change is inherently disruptive for employees. Your workforce may have to alter their approach for handling a task, stepping away from procedures that were in place for months, years, or even decades.

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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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Two Ways to Improve Gender Balance in Tech

Harvard Business

Start by offering more interdisciplinary roles and career paths.

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What’s the purpose of a social purpose?

The Source

On a regular basis we carry out small-scale surveys of consulting firms, allowing us to dip a tentative, but still important, toe in the statistical waters. One of our most recent surveys was around social purpose—the extent to which firms have an explicit one, and what its value is. And the results are thought-provoking. Just over half of the consulting firms who responded say they have a social purpose that’s central to their brand.

Survey 110
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7 Marketing Predictions For 2022

Henry DeVries

Find out from five marketing prognosticators what marketing will be like in 2022.

Marketing 107
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Consulting While Working Full Time: 2 Proven Strategies To Start Consulting

Consulting Success

Do you want to start consulting while working full time? There are many reasons why you might consider starting a consulting “side hustle” before going all in. Consulting is a low-risk, high-reward business. You don’t need any capital to get started. You don’t need a storefront or a warehouse. All you need is a room. Consulting While Working Full Time: 2 Proven Strategies To Start Consulting is a post from: Consulting Success.

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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Stop Making Your Cat Bark

CaseInterview.com

If you want a pet that barks, you should get a dog. If you want a pet that meows, you should get a cat. What you shouldn’t do is get those two options mixed up. People who want a pet that barks should not get a cat. People who want a pet that meows should not get a dog. This seems so obvious that I feel a bit ridiculous even putting these ideas in writing.

Policies 105
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Practice Congruence to Create an Effective Culture

Johanna Rothman

Dan, a CIO, needs the teams to work faster. The customers are moving away from the company's products. If they can recapture the customers, the company will succeed. If not? Layoffs loom. Dan demands the teams start more work. And he demands they finish the work faster than the teams think they can. Even when people try to explain to Dan, he doesn't listen. “Get the work done anyway!

Culture 101
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Are You Using the Right Data to Power Your Digital Transformation?

Harvard Business

Legacy firms need to tap the power of real-time data.

Data 254