Sat.Feb 27, 2021 - Fri.Mar 05, 2021

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7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

Consulting Matters

One of the biggest challenges that both new and seasoned consultants and coaches face is finding the words to describe what they do. They go to networking events and try to explain that they are a consultant or coach but instead of getting head nods and curiosity.they experience the angst of the blank stares. They try to sit down and write copy for their website or marketing or a simple blog post and they face writer's block so intense that it's a miracle that more computers of consultants and c

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The Four Keys to Creative Action

The Fearless Marketer

It’s easy for our marketing to get stuck in a rut. We don’t know why people aren’t responding, let alone buying. Look, the pandemic, the economy, right-wing insurrectionists, vaccines, and God knows what else, has made marketing a little harder right now. We are all tired, fatigued, and distracted. There are really only two solutions to this situation: More Visibility and More Value.

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Mastering the Hybrid Workplace

Brimstone Consulting

Managing the hybrid of office and non-office work concurrently is the next challenge. Success for companies and leaders in the next normal requires mastery of the hybrid workplace, one where opportunities, ideas, rewards, growth, and promotions are equally accessible to people working from anywhere. Before March 2020, business culture was heavily slanted toward in-person, in-office work.

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3 Tips to Expand Your Consulting Firm’s Market

David A Fields

There’s a rich, hidden vein of project opportunities for your consulting firm—projects that your consulting firm may not have been in the running to receive. With the proper outlook and actions, you can reveal and win them. Usage of certain consumer products such as toothpaste and toilet paper are fairly constant—you’re unlikely to persuade consumers … Continued.

Marketing 390
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

One of my favorite things to write and talk about is copywriting. Which for most of my clients - it's their absolute least favorite thing. Most of these consultants and coaches love what they do. But they hate the struggle of trying to find the words to describe what they do and write about it. It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented.

How To 401

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How To Price High-Value Consulting Services With A. Nicole Campbell: Podcast #176

Consulting Success

Many consultants shy away from pricing their services at a certain amount, thinking they don’t deserve it. A. Nicole Campbell, the CEO of Build Up Advisory Group, tells you otherwise. In this episode, she joins Michael Zipursky to share with us her journey into starting her own consulting firm and explains how you can price. How To Price High-Value Consulting Services With A.

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Behavioral Science Casebook Example: Citibank App

Steve Shu Consulting

As related to the Applied Behavioral Science in the Digital Age course that I have been developing, I am creating a casebook that covers examples based on the real world, such as sample websites, app designs, email campaigns, and customer journeys with ideas about how to evaluate such designs though the lens of behavioral science. To provide feedback or suggest companies to include in the casebook, please feel free to contact me at sds77@cornell.edu.

Examples 195
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Data Is Great — But It’s Not a Replacement for Talking to Customers

Harvard Business

The best insights often come from seeing the world through someone else’s eyes.

Data 172
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22 Health and Well Being Quotes for Encouragement

Rick Conlow

We all need encouragement for our health and well being in difficult and challenging times. Here are twenty-two quotes that represent life balance, health, well being, happiness and success in life. As a result, may you be encouraged and more hopeful amidst your trials and good times in life. 12 Quotes that Encourage Health and Well Being. “The really important thing is not to live, but to live well… and to live well means the same thing as to live honourably or rightly.” – Socrates.

eBook 144
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Off-Cycle Recruiting: Spring 2021 Busiest On Record

Management Consulted

March is here – and with it, the advent of the busiest period of off-cycle recruiting. Here at Management Consulted, we affectionately call it Second Season. And already in 2021, this period of off-cycle recruiting is the busiest we’ve ever… Read Article. The post Off-Cycle Recruiting: Spring 2021 Busiest On Record appeared first on Management Consulted.

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Power Begets Power

CaseInterview.com

In life, the rich get richer, the successful get more successful, and the powerful get more powerful. Separate from the debate of whether this is a good thing or not, most agree there is a tendency for these things to happen. The question is, "Why?". And, why does it matter to you? When you’re rich, you’re able to use your capital to gain access to information, opportunities, and relationships that others don’t have access to.

Journal 98
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Leaders Need Professional Coaching Now More Than Ever - SPONSOR CONTENT FROM THE INTERNATIONAL COACHING FEDERATION

Harvard Business

Sponsor content from the International Coaching Federation.

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The many-headed client

The Source

The way that organisations buy consulting services has changed a great deal over the past year. Most obviously, the process has become a lot more “virtualised” than it used to be; in-person pitch meetings and scoping workshops have had to give way to Zoom sessions and phone calls. But that’s not what I want to talk about today. Instead, I want to focus on one of the more subtle shifts that’s taken place just beneath the surface of clients’ procurement processes.

Meeting 96
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Consultant Marketing Magic Words

Jerry Fletcher

We’ve been meeting on Friday mornings for at least a couple years. A Mastermind. I had attended a conference on gamifying products in the fall before Covid struck. On the last day Luthie asked, “Would you like to join a mastermind group to keep us all on track with what we’ve learned here?”. I accepted the invitation and about 10 of us started gathering.

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Power Begets Power

CaseInterview.com

In life, the rich get richer, the successful get more successful, and the powerful get more powerful. Separate from the debate of whether this is a good thing or not, most agree there is a tendency for these things to happen. The question is, "Why?". And, why does it matter to you? When you’re rich, you’re able to use your capital to gain access to information, opportunities, and relationships that others don’t have access to.

Journal 98
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How Employers Can Reduce Vaccine Hesitancy

Harvard Business

Twelve strategies backed by behavioral economics.

Strategy 172
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4 Factors to Consider When Choosing an MBA Program

Tom Spencer

Deciding whether to obtain an MBA can be difficult. It is a rewarding experience that can allow you to improve your job prospects, expand your network, and learn all about business. But, you also need to study for the GMAT, leave your current job, and possibly relocate to a new state. If you decide to purse an MBA, one of the most difficult decisions is picking the right university.

Study 88
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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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These Women Are Refusing To Let Anything Hold Them Back

Simon Associates

Courtesy of Jake Pollock, NYTimes. In soccer. In football. In basketball. Now in ski patrols. More and more, women today are breaking barriers and smashing glass ceilings in fields that traditionally have been men-only, not just in sports but across all disciplines: business, politics, medicine, law, tech.the list goes on. Which causes me to ask the question: Is one of the reasons women are finally making strides in male-controlled fields and changing the status quo the fact that men themselves

Sports 78
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Case Interviews via Video Conference

CaseInterview.com

Lately, I’ve been getting a lot of questions about how to handle case interviews via video conference. At the time of writing this article, many firms are not meeting candidates face-to-face due to COVID-19. While video conference case interviews weren’t unheard of before, they are much more common right now. Today, I’d like to cover some of the things about the case interview process itself that you will want to handle differently when it is done via video conference.

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What Biden’s Sustainability Agenda Means for Business

Harvard Business

Corporations that don’t step up on climate will be left behind.

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The Best Bosses Lead with Flexibility

Rick Conlow

The best bosses lead with flexibility consistently and effectively. As I have stated previously, it is not about mastering all elements of The Superstar Leadership model. It is about using them in tandem, getting familiar with the nuances and needs of each strategy. In addition, practicing each to become more proficient as a leader over time. It is a process of improvement and increasing a positive impact on your team.

eBook 76
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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It's No Accident That Some Of The Best Businesses Are Started By Women

On the Brink

Have you noticed? In business, politics, medicine, law, tech, sports.pretty much everything.women today are breaking barriers and smashing glass ceilings in fields that for decades (centuries?) have been heavily dominated by men. And they're not just surviving, they're thriving. This is also the focus of my new book, " Rethink: Smashing The Myths of Women in Business ," which shares the stories of 11 trailblazing women who refused to be held back from becoming who they wanted to be and achieving

Culture 74
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Thoughts on Power

CaseInterview.com

I’ve been thinking a lot lately about the idea of power. For the entirety of my career, I’ve operated in the world of power. At first, it was the world of Fortune 500 boardrooms. I was in my first boardroom at age 22. Up until that point, I had never seen a conference room table that seated 65 people, where each person had a microphone (because otherwise, you couldn’t hear a board member at the other end of the table).

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Are Your Managers in Sync with Your Change Strategy?

Harvard Business

While middle managers tend to align with the C-Suite, upper managers are often more resistant.

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Are You A Thought Leader Or An Expert?

Henry DeVries

When we master our given area, we become an expert. Yes, we can become a leader in our field, but that is indirect influence on others; it is not having the responsibility to get other people to perform to standard. Not everyone possesses the skill or will to take this on.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Transitioning from Management Consulting to Corporate Strategy/M&A – the Interview Process

Tom Spencer

Many management consultants hardly complete two or three years in their jobs before they realize that there’s more to life than consulting. Consultants are called upon to do problem-solving on behalf of their clients, but they are forced to move on and find solutions to the next client’s difficulties before being able to see what impact their solutions had on the previous client’s business.

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Thoughts on Power

CaseInterview.com

I’ve been thinking a lot lately about the idea of power. For the entirety of my career, I’ve operated in the world of power. At first, it was the world of Fortune 500 boardrooms. I was in my first boardroom at age 22. Up until that point, I had never seen a conference room table that seated 65 people, where each person had a microphone (because otherwise, you couldn’t hear a board member at the other end of the table).

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The Problem with Always Being the Problem Solver

Harvard Business

A rising executive must learn how to adapt his problem-solving mindset to lead more effectively.

How To 171