Sat.Jan 11, 2020 - Fri.Jan 17, 2020

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Your Consulting Website is Your “Center of Marketing Gravity”

Tsavo Neal

“I just don’t know how to generate meaningful leads.”. Have you’ve ever felt like this in your consulting business? If so, this post will provide you with a new way of thinking to generate these meaningful leads. I’m sure you already know all the latest marketing “tactics.” Heck, I’ve even written an article with 64 of them. But having a list of tactics can only get you so far.

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Guide to Commercial Due Diligence

Tom Spencer

Before reading this article, check out “ Due Diligence by Management Consulting Firms ”. What is due diligence? Due diligence is one of the most overused and understated terms in business. Due diligence is the process of being able to evaluate and understand a prospective investment, such as an acquisition, by gathering as much information as possible.

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Consultants and Coaches vs. Subcontractors

Consulting Matters

A couple of days ago I wrote an article that differentiates between consultants and coaches and the respective business models. I realized that I was remiss in pointing out one business model that both might choose: becoming a subcontractor. Quick Recap on the Difference Between Consultants and Coaches. Consultants and coaches are both executive advisors.

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Are You Ready For The Digitalization Disruption?

Simon Associates

Back in the 1990s, the only way to communicate with out-of-office employees was by sending a personal message via colleague or landline phone. I can also remember when we wanted someone in the office to read something, we passed it along with a “buck slip.” And if you were at the end of that slip, you might not see it for months! Yet today in the age of the internet, smartphones, streaming and the cloud, we are always connected, and the line dividing our personal and professional lives is increa

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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An Introduction to the Complete Strategic Planning Process (Step-by-Step)

Strategic Planning and Management Insights

The strategic planning process contains various steps, exercises and opportunities to develop a culture of alignment and follow-through within your organization. This resource will serve as a step-by-step overview for the strategic planning process. Whether you're gearing up to lead your own strategy session, or plan on attending and participating in one, this guide will help you through each stage of the planning process.

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How to Uncover Your Big, Sexy Breakthrough Idea

Consulting Matters

All thought leaders have a big breakthrough idea that they contribute to global conversation. Brené Brown is known for her contributions of our understanding of "shame and vulnerability." Marcus Buckingham brought "strengths" to our awareness. Daniel Goldman did the same with emotional intelligence. Simon Sinek - your "why", Donald Miller - "story brand" and the list goes on.

How To 240
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The Perfect Consulting Firm Introduction Email Template

David A Fields

Bernie’s Bagel Empire (BBE) is the perfect client for your consulting firm. They’re in an industry your consulting firm targets, and Bernie himself revealed in a recent trade magazine article that his company is struggling with the wheaty weighty challenges your consulting firm solves. There’s just one problem: Even though you’ve consumed their products a … Continued.

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Selling Consulting To Fund New Software With David Jenyns: Podcast #121

Consulting Success

If you into being a consultant and advisor, you need to know how to provide services to your clients. Our guest for today is business owner and consultant David Jenyns. David started his SEO business fourteen years ago providing done-for-you services to clients in the areas of video production, SEO services, and systems and processes. Selling Consulting To Fund New Software With David Jenyns: Podcast #121 is a post from: Consulting Success.

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Social Learning Is Way Beyond Facebook Groups – Here’s Why

Clarity Consultants

While having discussions in a Facebook group can certainly be beneficial, social learning goes far beyond that approach. If you want to incorporate more social learning mechanisms, here are a few to consider. The post Social Learning Is Way Beyond Facebook Groups – Here’s Why appeared first on Clarity Consultants - Training Development.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Beyond Referrals: How to Build a Predictable Client Pipeline

Consulting Matters

When you first start your consulting and coaching business, you are likely to get a lot of referrals to potential clients. But referrals will only take you so far, especially if you want to scale up your business. Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you.

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To Be a Great Leader, You Need the Right Mindset

Harvard Business

It’s often overlooked by leadership development programs.

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Insubordination vs Caring About the System

Johanna Rothman

Do I advocate insubordination? Some of my Modern Management Made Easy technical reviewers wonder. And, when I looked at this definition of insubordination , I had to agree. However, when I read that definition, I don't see any mutual problem-solving. I also don't see any mutual purpose or respect. I don't see how that form of management makes sense these days.

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Six Ways To Train Your Brain Like An Elite Athlete

Henry DeVries

The same principles that top brain coach Cindra Kamphoff teaches professional athletes can help you grow your business. If you have the grit.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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7 Traits that Make You Instantly Credible with Senior Leaders

Consulting Matters

You don’t need masters’ degree or unique certifications to break into corporate consulting or coaching. You also don’t need to become some marketing guru to land work with the C-Suite. Instead, if you want to start finding and landing executive advisory assignments with high-level leaders, you need to cultivate the following attributes that they find the most valuable.

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4 Questions to Boost Your Social Media Marketing

Harvard Business

Are you communicating with customers in real time?

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The physics (and economics) of value

The Source

We’ve talked before about how challenging it is for consultants to convince their clients that they really deliver value. In one blog post earlier this year, we asked if the consulting industry had hit a value ceiling: For a number of years, the proportion of consulting clients—both globally and in the US—who tell us that firms add more in value than fees charged has plateaued, with around only half of clients of the leading firm telling us that it delivers a positive net return.

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Rwanda: When Government is run like a Business

Kates Kesler

You should visit Rwanda.

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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The Hidden Costs of Under-Investing in your Business Development

Consulting Matters

As a mentor who helps people turn their life work into their own businesses, I meet a lot of highly trained and experienced professionals with both vision.and fear. Their vision is that they want to take control over their career and use their time and talents towards building their own bottom line instead of someone else's. Because they have already achieved success - they are looking now for significance.

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Why Are Companies Sitting on So Much Cash?

Harvard Business

Economic uncertainty doesn’t explain the drastic uptick.

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Are You Improving the Buyer’s Condition Or Only Your Own?

Alan Weiss

Take a close look at your conversations, promotional material, and collateral, no matter what the media. Are they talking about how your clients are improved and are your clients attesting to that, or are the simply a recitation of your credentials and offerings? Buyers care about relationships that meet their own self-interests, not yours. Are you promoting inputs (programs, training, sessions, etc.) or outputs (growth, market share, reduced attrition, etc.)?

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Layers of Leadership: Designing Governance without Hierarchy

Kates Kesler

“Governance” is the set of formal conversations that set direction, prioritize investments, review performance, and resolve trade-offs.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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More Meetings = More Clients

The Fearless Marketer

What is the purpose of marketing? It’s to attract new business, right? . Well, not if you’re a B2B Professional. The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for your marketing? Well, just think about how prospective clients turn into paying clients. Let’s say you’re a manager who’s looking for somebody to help their team work more productively and creatively.

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Great Leaders Understand Why Small Gestures Matter

Harvard Business

They send big signals about who we are and what we care about.

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The Difference Between Program Management & Project Management - How to Use Strategy to Align the Them

Strategic Planning and Management Insights

While program management and project management are often related, there are key differences that set them apart. For organizations that run programs, it’s important to understand these differences so that their program leaders and project managers are working towards the same organizational goals, and are aligned on projects that support program initiatives and organizational strategic priorities.

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Business Ethics In Light Of The Houston Astros Scandal

Henry DeVries

Being in business can be messy business. There are three ethical choices you can make as a business owner. Which choice will you make as you seek to attract high-paying clients?

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Success vs. Satisfaction

CaseInterview.com

Success = Being good at something. Satisfaction = Doing something that’s personally meaningful to you. The two are not the same thing. There also is not a causal relationship between the two. Success does not automatically bring you satisfaction. Most people assume such a relationship when that’s not always the case. The key driver of success is competence and achieving positive outcomes.

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The Dark Side of Self-Control

Harvard Business

Resisting short-term temptations can lead to long-term regret.

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What Change Initiatives(Projects) Will You Launch in 2020?

Gina Abudi

It’s that time of year when Abudi Consulting Group starts to work with our clients to determine large, complex change initiatives that will be launched in the new year. The information for the types of change initiatives to be launched usually focuses on one or more of the following: Those projects that will enable [.]. The post What Change Initiatives(Projects) Will You Launch in 2020?

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