Sat.Oct 12, 2019 - Fri.Oct 18, 2019

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80/20 Content Marketing for Consultants

Tsavo Neal

This post is a guest post from Jake Jorgovan, founder of Content Allies and author of The Consultant’s Path to Thought Leadership. “What’s the purpose of creating content?”. Depending on who you ask, you’ll get a variety of answers. Many would say content is all about increasing SEO and boosting your Google rankings. Though this seems like a tangible goal of content, it’s only 20% of the equation.

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Singapore: Using Organization Design to Shape a Nation

Kates Kesler

Your customers are pushing you to deliver complex solutions of products and services in innovative ways.

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What Is Best Time Management Skill For Solopreneurs

Henry DeVries

We all get 24 hours in a day and 168 hours in a week. How do you spend those hours to get the most done?

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5 Success-Stealing Distractions at Your Consulting Firm

David A Fields

Clutter is the enemy, and not just in your clothes closet. Throughout your consulting practice, clutter and distractions are dampening your consulting firm’s success. A few years ago, a neuroscientist and a professor at Princeton University jointly released an article with a title cleverly designed to discourage you from reading their work: Interactions of Top-Down … Continued.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How To Land And Keep Long-Term Consulting Clients With Cynthia Barnes: Podcast #110

Consulting Success

Consulting is a significant and growing business in this day and age. Founder and CEO of Barnes Sales Institute, Cynthia Barnes shares her experience in sales and how her consulting firm specializes in the principal issues and enhances the success of women in sales. Helping you land and keep your consulting clients, she discusses the. How To Land And Keep Long-Term Consulting Clients With Cynthia Barnes: Podcast #110 is a post from: Consulting Success.

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Mastery of Marketing Campaigns

The Fearless Marketer

The majority of clients who have come to me over the years want to know how to get more clients faster. And they’re often looking for a “silver bullet” that will draw new clients to them magically. The closest thing I know to a silver bullet is a marketing campaign. When I look back to all my marketing successes over the past 35 years, they were all based on step-by-step campaigns.

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“McKinsey-on-demand”: Do clients still need gatekeepers?

The Source

The last decade has not been kind to “gatekeeper” organisations. In almost every facet of our lives, we seem to have decided that we simply don’t have the need for them that we once did. We don’t need a taxi company to tell us who is and who isn’t qualified to drive us around; we’ll just have an app to do it. Once upon a time, aspiring TV producers had to go through an army of network executives before getting on our screens; now, anyone with a camera and a bedroom can reach millions of people o

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Agile Approaches Can’t Save Impossible Projects: Fixed Cost, Scope, Date

Johanna Rothman

You've got an impossible project. You have no flexibility. The project is a fixed-price, fixed-scope, fixed-date project. And, you have a specific team to do the work. (There are other impossible projects. Such as when you have a collection of people who multitask among several projects.). Can an agile approach save these projects? No. An agile approach might help you see what's happening.

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The Two Big Reasons That Digital Transformations Fail

Harvard Business

Results from a study of 1,350 companies.

Study 132
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Cryptocurrency – Understanding its role through the lens of economic history

Tom Spencer

Cryptocurrency has often been a divisive and controversial topic in the world of finance and economics. Some notable figures have written it off, claiming it to be nothing more than a complex Ponzi scheme , while others are insistent that cryptocurrencies are the future of the monetary system. Regardless of which party is correct, the near trillion-dollar peak market cap and multi-billion-dollar daily trading volume of cryptocurrency makes it a growing topic of research for economists and financ

Banking 60
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How to Evolve as a Leader and Achieve Success in Your Sphere - Interview with Zvi Band

Strategic Planning and Management Insights

In this episode of our Strategy and Leadership Podcast, we welcomed Zvi Band, the Co-founder and CEO of Contactually and author of Success Is in Your Sphere. Zvi has a diverse background, starting as a software engineer out of college and eventually evolving into the leader he is today. In addition to his career, Zvi is involved in his community and supports building relationships in both his personal and professional life.

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Why and How to Have One-on-One Meetings

Nash Consulting

Most of us recognize that being an effective manager is so much more than simply “air traffic controlling” the work product. As previously discussed here, excellent managing involves such things as maintaining your employees’ morale, building relationships based on trust and respect, listening so your employees feel heard, asking for feedback, and so much more.

Meeting 52
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If Women Don’t Apply to Your Company, This Is Probably Why

Harvard Business

What signals does your recruitment process send to applicants?

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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The Future of Management (Part 2/3)

Tom Spencer

In the last installment , we explored how management has gone through big evolutionary changes since its inception. Using Laloux’s colour categorisations: Red, Amber, Orange, Green and Teal to describe the shifts in time, we looked at how these organisations are structured, what inspired their transition to the next evolution as well as what the general culture is like.

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How To Cascade Your Strategic Plan Throughout Your Organization

Strategic Planning and Management Insights

Once a strategic plan is created at the highest level of an organization, there is a great need to cascade the strategic plan throughout all areas of the business. With larger and mid-sized organizations, you have to work on bringing the plan down to the secondary, tertiary, and all other levels of the organization.

How To 54
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Are You Exploiting Your Talent?

Chad Barr

We all have our talents or as some may call it our gifts or calling. In my article; One Note at a Time that I wrote earlier this year, I outlined the distinctions between talented musicians and those performing on a completely different level. I then posed key questions to connect these distinctions to the business world. As noted in that article. The key distinction I observed are: Learning your craft and continuing your pursuit of knowledge.

Talent 52
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The Problem with Accounting for Employees as Costs Instead of Assets

Harvard Business

If we could better track the value of human capital, employees would be better off.

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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How to get on podcasts

Kai Davis

It’s the year of our lady two thousand and nineteen and the most common question that your friend Kai gets asked is a riff on. How do I get on podcasts? I want to do a podcast tour! Which, honestly, is a great question. Podcast guesting continues to be a great way to reach a market and audience, demonstrate your expertise, promote your book/product/services, and grow your audience and leads.

How To 45
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Webinar: Track Your Strategic Plan Process

Strategic Planning and Management Insights

Do you have "free-time" when it comes to your day-to-day tasks at work?

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Micromanagers Lie by Not Admitting It

Rick Conlow

Do you know a micromanager? My wife and I are fortunate to know Dr. Rand Rasmussen, a therapist and educator in Family Counseling and Therapy. He has long been a trained observer of human nature and we are regularly treated to his Will Rogers-like commentary. He claims that there are three things people will always lie about. The 3 Things People Steadfastly Deny: They have no sense of humor.

eBook 40
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5 Simple Rules for Strategy Execution

Harvard Business

The more you try to achieve, the less you’ll accomplish.

Strategy 132
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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How would you run a Change Program to make the company good a.

Consulthon

Hi, who would be able to share experience from best practice how have you run a Change Program to make the company good at change? I am interested to understand how do you implement product, orga.

Company 40
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Blink And The Future Is Here. Are You Ready?

Simon Associates

Our weekly podcast, On The Brink , was recently ranked among the top 10 futurist podcasts by TAFFD , an organization focused on "providing a transdisciplinary awareness about the future." This made us wonder, what is futurism? What are we doing at SAMC to share with others what’s coming next? And, how do people actually understand the future? Deciding to delve into this topic further, like many of you we Googled "What is a futurist?

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The Best Lessons are From Dogs

Martinka Consulting

I recently read Dave Barry’s latest book, Lessons From Lucy; The Simple Joys of an Old, Happy Dog. It’s funny, as one would expect from Dave Barry, insightful, poignant, and not exactly what I expected from him. I’m not going to “steal his thunder” and give away all his lessons. Read the book (it’s a fast read and extremely entertaining). I will share one lesson, because it’s one of the few mantras I have in my business.

Culture 40
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3 Reasons It’s So Hard to “Follow Your Passion”

Harvard Business

For most of us, passion wanes over time.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Diversifying where you get business from will make you less dependent on attorneys

Rod Burkert

In case you missed last week: Finding the time to write a book (or any activity that will build your authority in our BVFLS profession) shows that know matter how busy you think you are, the “time math” reveals we do, in fact, have the time. In fact, this post may make you wonder where you are spending your time. On to this week: BVFLS firms report that almost one-half of their practice revenues come from attorney referrals.

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Measuring Professional Services Marketing Effectiveness

Prudent Pedal

If I were to ask chief marketing officers (CMO) at professional services firms around the world to measure their teams’ current marketing effectiveness on a scale of 1-5, I suspect that I might get a lot of 4s. Humility would keep many from saying 5 and ego would keep scores from falling to an average of 3 (Just like the children of Lake Wobegon).

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156: Sam Radocchia—Your Bitcoin Pizza Is Ready: Hear How Blockchain Is Coming Soon To You

On the Brink Podcast

Learn about the emerging technologies that are coming at us, fast ! Samantha Radocchia, or "Sam Rad" for short, is an entrepreneur, speaker, author, futurist and emerging tech advocate who combines the mindsets of an anthropologist and a technologist — which is why I was so excited to have her join me on our podcast. Did you know that On The Brink With Andi Simon is ranked in the top 9 futurist podcasts for 2019?

Trends 40