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When people think of consultants, they tend to visualize professionally suited employees, degrees from the best schools, high pay-checks and fancy travel stories. Some people also call consulting a ‘talk-job’ – you go to the clients, you talk about what the ideal world scenario would be for a particular project, product or market, and your billable hours are sorted.
There is a difference between a paying client and a strategic partner. A paying client is someone who will sign on the dotted line and hire you to deliver your coaching or consulting services. A strategic partner is all together different. A strategic partner is peer who value all that you bring to the table and leverage your strengths to their fullest extent.
Running a business can be hard work – made even harder by all the choices out there. If you find yourself asking, “What social media platform should I be on?”, that’s understandable. Friends, colleagues, competitors, clients and even the big social media platforms themselves are only too eager to make a recommendation…and a sale!
Your Challenge: Can you come up with even one tactic that’s not on the list below? (Bonus points if you post two or more tactics.) Have you ever wanted to co-write an article because writing your own stuff is hard and takes time? Woo hoo, here’s your chance! In the next part of this two-article … Continued. The post Your Comprehensive Guide to Marketing Tactics for Consulting Firms appeared first on David A.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Moving into your first role as a new manager is a big deal. In fact, it’s probably the biggest step you can take in your career. Once you’re on the management ladder, climbing it gets easier with time and practice. But the first step is fraught with challenges and difficulty. Building on last year’s Emerging thoughts of an emerging manager , we’ve been looking at some of the challenges people face when moving from team member to team manager.
Running a business or organization is always better when we have the right mentors, coaches, and trainers to improve our processes, sales, and workforce quality. That is why it’s crucial to remember and acknowledge the value a coach brings to a business. In this episode, host Michael Zipursky interviews author and the Chief Culture Officer. From 7-Figure Solo Consultant To 30 Employees With Jason Forrest: Podcast #124 is a post from: Consulting Success.
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Management Consulting Connection brings together the best content for management consulting professionals from the widest variety of industry thought leaders.
Running a business or organization is always better when we have the right mentors, coaches, and trainers to improve our processes, sales, and workforce quality. That is why it’s crucial to remember and acknowledge the value a coach brings to a business. In this episode, host Michael Zipursky interviews author and the Chief Culture Officer. From 7-Figure Solo Consultant To 30 Employees With Jason Forrest: Podcast #124 is a post from: Consulting Success.
One of the biggest mistakes that purpose-driven consultants and coaches make is pursuing a subcontracting business model. What is a Subcontracting Business Model? Subcontracting is what you do instead of doing the hard work to confront your fears about marketing and settling for a business that is based on: Finding other more successful consultants or coaches and asking them to consider you for their overflow work.
Pity the employees at a Starbucks in midtown NYC. In a misguided attempt to improve quality, the management posts monthly scores on a variety of metrics. without understanding anything about effective use of metrics. In this photo, you can see the percentage of customers who responded “Strongly Agree” on questions related to store cleanliness, order accuracy, food taste, connection, “going above and beyond,” and other areas of concern.
In case you missed my last post: The lunch dilemma. Face-to-face meetings like lunches can be effective practice development pump primers. But the problem with lunches is fewer and fewer people want to have them because more and more people want to protect their time. What are the alternatives to doing lunch? On to this post: The title says it all. Because if you are spending valuable time on the administrative tasks that keep you busy, that means less time or, more likely, a longer workday to p
In my experience, too many projects are under too much pressure. The sponsors want all of the features, completed in too-short time, with no defects. And, if possible, the sponsors think the project should cost nothing, the team should not need any training, and the team can work in any way, regardless of the desired outcomes. I'd like to get something for nothing, too.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
As a business mentor, I obviously get asked all the time, "How do you start your own business?". But the question I WISH I was asked all the time is, "How do you start the RIGHT business?". Now that's a question! Sure, you need to know the smart and strategic steps to transition from corporate leadership to business ownership. But why settle for just a successful business when you can have a business that also delivers significance, purpose and meaning to your own life and the world?
It is a universal truth that during our working lives, we will not always agree with our colleagues. There are always going to be times when we need to have difficult conversations or overcome tricky differences. Here is an example: Recently I had a catch up meeting for a project I’m working on. There was a period of around 10 minutes where I just stopped speaking and let my two colleagues take over because I disagreed strongly with their opinions.
Introducing a new monthly interview series with leading edge-business professionals. This has been in the works for some time. It’s based on the premise that ultimately business and marketing is about BEING who you are. I’ve spent the majority of my weekly writings on what to DO in your marketing. And that’s certainly important. But who are YOU in all of that?
Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.
Like a scientist uses an experiment to test a hypothesis, a consultant uses a framework called an issue tree. An issue tree lays out a set of logical conditions that, if proven correct, prove the hypothesis correct. The term “issue tree” comes from the way this framework looks when diagrammed on paper – like a tree on its side. Another way to look at an issue tree is as a logical argument that can be tested with data.
Learn how a nomadic mindset helps you see where you are going! I was introduced to Anthony Willoughby by Diana Wu David after our podcast interview. She said, “You just must meet Anthony. He will take you on his adventures around the world where people learn to build their trust and their abilities to work together.” So I did! As you will hear, Anthony grew up in Africa, wandered the world, and much like an anthropologist , learned how to observe, listen and learn from different cultures, partic
It is a universal truth that during our working lives, we will not always agree with our colleagues. There are always going to be times when we need to have difficult conversations or overcome tricky differences. Here is an example: Recently I had a catch up meeting for a project I’m working on. There was a period of around 10 minutes where I just stopped speaking and let my two colleagues take over because I disagreed strongly with their opinions.
Introducing a new monthly interview series with leading edge-business professionals. This has been in the works for some time. It’s based on the premise that ultimately engaging in business and marketing is about BEING who you are. I’ve spent the majority of my weekly writings on what to DO in your marketing. And that’s certainly important. But who ARE YOU in all of that?
Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.
Sometimes, your decisions do not have the positive outcome you wished for. It’s tempting to think that a bad outcome = a bad decision. This is an inaccurate over-simplification. It’s true that some decisions are outright mistakes. Other times, a decision is merely a judgment call. Being rude and disrespectful to your clients is always a mistake. However, deciding to challenge your client's way of thinking only to have them react poorly to it is merely a judgment call that didn’t go your way.
As many of you know, I have been working diligently this past several years on improving my photography skills and knowledge. Before the many workshops and research, I’ve participated in, I thought that preparing the camera aperture, shutter speed and ISO settings was all that it took to produce the perfect shot. Now, after years of learning and practice, I’ve concluded that developing the eye to capture the perfect shot, editing and post-processing the image is what brings it to lif
(This is a second part to the 2019 daily “ Today? You start building your email list ”). If you’re just getting started with email marketing for your business, you want to make it as easy on yourself as possible. Pick a service that makes it easy to send email. Get a ~dozen or so readers. Make the clackity-clack noise regularly. Practice hitting that publish button.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Let's take a look at the following two sentences: I can’t do that. I can’t do that. yet. Only one word separates these two sentences. But, they have profoundly different meanings. . The first sentence, “I can’t do that,” implies a permanent state that can’t be altered. By adding the word “yet,” as in “I can’t do that. yet,” it implies that the current status of your skill level can be altered with time.
Sound confusing?! In this short video, =mc consultant Georgina Wright explains why saying yes to everything at work doesn’t actually pay off in the long run. Consider the options, and make a conscious decision. For further tips, tools and models to help you make the most of your time, take a look at the related articles on the right of this blog (or underneath if you’re browsing on a phone).
I’m oftentimes surprised by how difficult I make things. Here’s what I mean. We have a nine-month-old Giant Schnauzer puppy named Remy. When I walk Remy, I carry lots of treats to entice him to remain focused on me. I want him to see me as the purveyor of all things good, pleasant, and rewarding. If he sees me that way, he pays attention to me and follows my lead.
In my last post, How to Evaluate Your Marketing Leader , I laid out a rubric for managing partners to assess the performance of their marketing leaders. My approach delineated between my two schools of marketing thought in the professional services world–the Productivity School and the Growth School. This week, I want to provide similar guidance to Marketing Leaders to evaluate the performance of your marketing teams.
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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