If you want to charge more, you need to know more about how clients buy
The Source
JUNE 12, 2019
When it comes to their ability to influence price, consulting firms might be shutting the stable door after the horse has bolted. That’s one of the findings of our recently published research about pricing, and it’s based on data which suggests that clients are making up their own minds about how much a project should cost long before the idea of choosing—or even using—a consultant has even entered their minds.
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