The Fearless Marketer
FEBRUARY 8, 2021
When I was intensively studying marketing in the “early days” of Action Plan Marketing, I read Scientific Advertising by Claude Hopkins. Perhaps the best marketing book ever written, published in 1923. Hopkins was the father of modern advertising and his clients included Goodyear Tires, Pepsodent Toothpaste, Palmolive Soap, Schlitz Beer, and Quaker Oats.
Tom Spencer
FEBRUARY 7, 2021
Bloom’s taxonomy is a framework originally developed by a committee of educators to assist in establishing an effective curriculum. This framework can also be used by young professionals. There is a myriad of academic journals from varying fields that illustrate the practicality of the framework in specific situations. Its application stretches beyond the needs of a student.
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Strategic Planning and Management Insights
FEBRUARY 11, 2021
If the year 2020 has taught us anything, it has taught us that the future is uncertain.
David A Fields
FEBRUARY 9, 2021
Focus. Without focus, no one would become an expert in anything, your consulting firm wouldn’t become a thought leader in your field, and superman’s eyes would cast a warm, rosy glow instead of piercing lasers. A simple tool—the Focus Wheel—will help you and your consulting firm point your energy in the right direction. Managing yourself … Continued.
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Successful Independent Consulting
FEBRUARY 12, 2021
Being a self-employed consultant or “solopreneur” isn’t for everyone. Sure, it sounds fabulous – be selective about which jobs you take, have a flexible schedule, escape office politics, make really good money – but it definitely has some drawbacks. I made the leap to independent consulting in 2004 and never looked back. Although I made more money while working fewer hours, I also had to learn how to run my own business.
Management Consulting Connection brings together the best content for management consulting professionals from the widest variety of industry thought leaders.
Clarity Consultants
FEBRUARY 9, 2021
Within a company, there are specific training opportunities. When you harness them correctly, you’re empowering your workforce by guiding them toward greater success. This simple effort can result in higher morale, rising productivity, improved retention, and more. However, most companies accidentally overlook some of the options, resulting in missed opportunities to truly shape and hone the capabilities of your workforce.
Markovitz Consulting
FEBRUARY 12, 2021
Prior to the Super Bowl last Sunday, you couldn’t pick up a sports section without reading about the duel between Tom Brady, the greatest quarterback of all time, and Patrick Mahomes, the best quarterback in the game today. But it turns out that the battle between the two big name quarterbacks was much less important than the battle between the Chiefs’ offensive line and the Buccaneers’ defense.
Harvard Business
FEBRUARY 11, 2021
For many women, feeling like an outsider isn’t an illusion — it’s the result of systemic bias and exclusion.
Consulting Success
FEBRUARY 8, 2021
For many business owners, their business is the culmination of their life’s work and a primary source of wealth. Therefore, you will want to maximize the value through a combination of planning and timing when thinking about how to sell it later on. On today’s show, Domenic Rinaldi is with Michael Zipursky to discuss how to build. Maximize Your Exit Value: How To Buy, Sell, Or Scale Consulting Businesses With Domenic Rinaldi: Podcast #173 is a post from: Consulting Success.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Johanna Rothman
FEBRUARY 12, 2021
I had a terrific time with Scott Hanselman on his podcast, Hanselminutes. Listen to our conversation on Modern Management Made Easy with Johanna Rothman. I started listening to Scott's podcast a couple of years ago. I regularly listen because he: Selects people I've never heard of before. Organizes the interview in ways that clarify the ideas. Makes his guests sound smart.
Rick Conlow
FEBRUARY 9, 2021
People are in trouble from Big Data and technology. Above all, this is the forefront of an attack on the importance of people in organizations. 10 Big Data/Technology Quotes that Spell the Demise of People. Expert Bernard Marr says, “…everything we do is increasingly leaving a digital trace (or data), which we (and others) can use and analyze.
Harvard Business
FEBRUARY 11, 2021
Mapping out your goals quarter by quarter — or even week by week — can provide a sense of control.
Alan Weiss
FEBRUARY 12, 2021
About two years ago I became more disciplined about asking how new clients found me. Over 90% were from a referral from a colleague or reading one of my books (often because of a referral from a colleague). Marketing is not rocket science. And to keep it simple, I’ll remind you of this: Most important purchase decisions are made on the basis of peer-to-peer reference.
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CaseInterview.com
FEBRUARY 10, 2021
A couple of weeks ago, McKinsey settled a major lawsuit regarding the firm’s work with the manufacturer of OxyContin — one of the key drugs in the opioid crisis that has claimed many lives. The settlement was for close to $600 million, as reported by the New York Times. Here are my thoughts…. First, I’m beyond disappointed in McKinsey’s role in furthering the opioid epidemic.
Jerry Fletcher
FEBRUARY 6, 2021
I was zooming today with the founder of an organization using Mighty Networks as the software they use to manage their expanding community. One of the reasons he cited for that selection was the ability to provide a deep repository for content. Lots of content. Here’s what he said he and his partner have as weekly goals for content production: 2 blogs each 2 podcasts each 2 videos each of 3 to 5 minutes or longer 2 articles each of 2000 to 8000 words 2 pass alongs of materials of interest to the
Harvard Business
FEBRUARY 10, 2021
Just because feedback is positive doesn’t mean it’s helpful.
Alan Weiss
FEBRUARY 6, 2021
Years ago an experiment showed that Dunkin’ Donuts customers and Starbucks customers, asked to use the other coffeeshop for a month with all their coffee paid for, all refused to change to the other store at the end of the month. These are tribes, set in their ways and preferences. The Dunkin’ people felt as if they had invaded someone’s living room, and the Starbucks people were repelled by the hard seats and cheap surfaces.
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Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.
Simon Associates
FEBRUARY 11, 2021
Photo courtesy of Julio Cortez/Associated Press. In the NFL, women are finally breaking through. In the February 4 th issue of The New York Times , there was an article entitled, “ These Women Were N.F.L. ‘Firsts.’ They’re Eager for Company.” It discusses the many “firsts” in the NFL from team CEO (Amy Trask of the Oakland Raiders) to coaches (Maral Javadifar, an assistant strength and conditioning coach, and Lori Locust, a defensive-line assistant, both for the Tampa Bay Buccaneers) to referee
Tom Spencer
FEBRUARY 7, 2021
A management consultant is someone who is consulted on difficult business issues. In other words, senior managers come to consultants for information and advice. Whilst not untrue, this is a fairly unremarkable description of what a consultant does. It is a description that, actually, doesn’t describe all that much at all. For instance, how, or in what manner, does a consultant give advice?
Harvard Business
FEBRUARY 10, 2021
Five tips to save you from yourself.
Henry DeVries
FEBRUARY 12, 2021
Do what great business titans, Hollywood movie makers and sports broadcasters do: tell interesting stories that make a point.
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Johanna Rothman
FEBRUARY 9, 2021
I delivered a Modern Management Made Easy talk and ranted about 100% utilization. One of the questions in the chat was: “Don't consultants want 100% utilization? If you're not working, you're not billing.” Here's how consultants create utilization-based billing: By the hour. Even worse, in 15-minute increments. Time and materials. I don't do that.
CaseInterview.com
FEBRUARY 10, 2021
A couple of weeks ago, McKinsey settled a major lawsuit regarding the firm’s work with the manufacturer of OxyContin — one of the key drugs in the opioid crisis that has claimed many lives. The settlement was for close to $600 million, as reported by the New York Times. Here are my thoughts…. First, I’m beyond disappointed in McKinsey’s role in furthering the opioid epidemic.
Harvard Business
FEBRUARY 12, 2021
A new study found that our networks have shrunk by 16% during the pandemic.
Brimstone Consulting
FEBRUARY 8, 2021
Mindfulness is a tool that can help place attention where it is most needed and then keep it there as long as required to reflect, plan, decide and act. Our attention is always someplace. Unfortunately, our attention at work and at home ( now more often than not the same !) moves about involuntarily, pulled away and bounced around by meetings, texts, emails, news feeds, and during the last year of pandemic, by the kids, the pets, the laundry, and the pot of soup on the stove, and maybe YouTube a
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
Johanna Rothman
FEBRUARY 9, 2021
I had a terrific conversation with the two Jeffs at the Agile Wire. See Modern Management Made Easy with Johanna Rothman for our recording. We touched on many topics in the Modern Management Made Easy books: The system of work. How fast can managers learn? How managers can facilitate the work of others. and much more. I got to talk about why happiness is the wrong measure for the work or the people.
Management and IT Consulting
FEBRUARY 10, 2021
With 2020 behind us, many consulting firms will be shifting their focus from survival to growth. With that in mind we would like to share some key takeaways for leveraging LinkedIn from social selling expert Samantha McKenna.
Harvard Business
FEBRUARY 9, 2021
True loyalty comes from a sense of identity and belonging.
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