Offering Value Is Actually Bad for Your Consulting Business! Here’s Why
David A Fields
JUNE 25, 2024
Common wisdom says your consulting firm should offer value in order to attract clients. What if that common wisdom is not only wrong, but backwards? You’ve probably encountered advice that consultants should only reach out to prospects when they have a compelling, useful tidbit to offer. For example, an article or white paper, your new … Continued The post Offering Value Is Actually Bad for Your Consulting Business!
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