Sat.Jan 13, 2018 - Fri.Jan 19, 2018

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Less Marketing, More Consulting — How To Win Projects Within Your Network with Stuart Friedman: Podcast #19

Consulting Success

The greatest marketing tool you have is your network — here’s how to make it work for you. Description: Today I’m excited to be joined by Stuart Friedman from Global Context. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager.

Marketing 202
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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. It’s simply the smartest way of finding and connecting with your ideal client, establishing your credibility, increasing your number of discovery meetings and close rates as well as giving you the platform to increasing your fees. Content marketing is essential for consultants because we are in the knowledge business.

Marketing 202
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Trending Sources

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Lost a Consulting Gig? Here’s the Real Reason Why

David A Fields

You’d love to boast of 100% close rates—every one of your consulting firm’s prospects signs a contract for a lucrative consulting project. Alas, you and I both know that some great consulting opportunities have slipped away. Think about a recent project that didn’t come through for your consulting firm. Let’s call it Project X.

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Consulting vs. Venture Capital

Management Consulted

A couple years ago, over the most delicious pizza in Cambridge, I was having a conversation with a Harvard undergrad after one of our workshops. His dilemma? Consulting vs. Venture Capital. He had summered at Bain and was debating between … Continued. The post Consulting vs. Venture Capital appeared first on Management Consulted.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Consulting Survival Guide

Tom Spencer

Congratulations! You’ve passed your interviews and you’re now a consultant. However, while you may have momentarily rejoiced and thought “I’ve made it!”, you probably quickly came to the realization that this is just the beginning. Being a consultant is a constant challenge and struggle. It will never be “easy,” but if it were, you would not grow and develop.

More Trending

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L&D Pro Challenges: The Project

Clarity Consultants

Here are 5 challenges that L&D professionals face when it comes to delivering excellent training and development projects, and a few tips to help work through those challenges. The post L&D Pro Challenges: The Project appeared first on Clarity Consultants - Learning and Development.

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Consulting Website Design 010: Setting Your Anchor [VIDEO]

Tsavo Neal

In this episode, you’ll learn about publishing your pricing on your consulting website. The website featured in this episode is Jonathan Stark’s consulting website. The concept of “Anchoring” is one I learned from Blair Enns book, Pricing Creativity. [ Slides ] Transcript. I’ve been reading a fascinating new book by Blair Enns which has taught me some great principles about putting your pricing on your website.

Video 60
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6 Ways to Take Control of Your Career Development If Your Company Doesn’t Care About It

Harvard Business

Drawn Ideas/Getty Images. We are now in the era of “do-it-yourself” career development. Companies less frequently offer formal training – a trend that has been on the decline for years. This may be because employees change jobs so frequently ( job tenure now averages about four years) that firms don’t see the value in investing in people who are likely to leave.

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The Magic of Predicting Demand from Data

Strategy+Business

The application by companies of demand sensing can significantly improve their ability to predict when consumers might demand a product. Using digital technology and data, demand sensing allows for a far more efficient supply chain, too.

Data 60
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Freedom, fairness and equality

Seth Godin Blog

Freedom doesn't mean no responsibility. In fact, it requires extra responsibility. Freedom is the ability to make a choice, and responsibility is required once you make that choice. Fairness isn't a handout. Fairness is the willingness to offer dignity to others. The dignity of being seen and heard, and having a chance to make a contribution. And equality doesn't mean equal.

55
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Consultant LinkedIn Profile Template: Generate Leads Through Linkedin

Tsavo Neal

If you haven’t generated any interest from potential consulting clients through your LinkedIn profile, you’re doing something wrong. LinkedIn gives you an incredible opportunity to network and attracts potential clients for your consulting business. There is no other network with the same access to B2B decision makers. However, most independent consultants or consultants at small firms use LinkedIn very wrong — they use it as if it were a resume instead of a piece of marketing

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The Future of Human Work Is Imagination, Creativity, and Strategy

Harvard Business

Juj Winn/Getty Images. It seems beyond debate: Technology is going to replace jobs, or, more precisely, the people holding those jobs. Few industries, if any, will be untouched. Knowledge workers will not escape. Recently, the CEO of Deutsche Bank predicted that half of its 97,000 employees could be replaced by robots. One survey revealed that “39% of jobs in the legal sector could be automated in the next 10 years.

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No is a life choice too

Consultants' Consultant

Consultants Consultant: Saying no nicely isn’t just about talking with your clients and stakeholders and rationalising the decision. It’s also a life and strategic choice. This article from HBR focuses on the pursuit of “less” It suggests something along the lines of What Got you here won’t get you there, and seeks inspiration from James Collins’ How […].

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The four elements of entrepreneurship

Seth Godin Blog

Are successful entrepreneurs made or born? We’d need to start with an understanding of what an entrepreneur is. They’re all over the map, which makes the question particularly difficult to navigate. There’s the 14-year-old girl who hitches a ride to Costco, buys 100 bottles of water for thirty cents each, then sells them at the beach for a dollar a pop.

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Can Workaholism Be Good for You?

Strategy+Business

For people who put in long hours but love their jobs, a sense of fulfillment seems to offset unhealthy stress.

53
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Is Your Company’s Data Actually Valuable in the AI Era?

Harvard Business

Carmen Martínez Torrón. /Hayon Thapaliya/Getty Images. AI is coming. That is what we heard throughout 2017 and will likely continue to hear throughout this year. For established businesses that are not Google or Facebook, a natural question to ask is: What have we got that is going to allow us to survive this transition? In our experience, when business leaders ask this with respect to AI, the answer they are given is “data.” This view is confirmed by the business press.

Data 56
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Reduce Your Learning Landfill: Small Changes Equal Big Results

Actionable

We have a waste issue with learning: the culture of learning could be described as ‘disposable,’ as the majority of it gets left behind in the classroom. The post Reduce Your Learning Landfill: Small Changes Equal Big Results appeared first on Actionable.co.

Culture 52
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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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Justice and dignity, the endless shortage

Seth Godin Blog

You will never regret offering dignity to others. We rarely get into trouble because we overdo our sense of justice and fairness. Not just us, but where we work, the others we influence. Organizations and governments are nothing but people, and every day we get a chance to become better versions of ourselves. And yet. in the moments when we think no one is looking, when the stakes are high, we often forget.

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Is Your China Strategy Ready for Anything?

Strategy+Business

For many multinationals, making strategic planning and investment decisions for their business in China is more difficult than ever before. Yet MNCs have no choice but to be proactive, despite not knowing exactly what the future will look like and what challenges it will bring. By following five key steps, company leaders can prepare for potential disruptions.

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How Customer Service Can Turn Angry Customers into Loyal Ones

Harvard Business

hbr staff/csa images/Getty Images. Good customer service seems like common sense for businesses. But how valuable is it really? Until now, this has not been rigorously quantified across different companies. Businesses are understandably reluctant to share their CRM and sales data, and most research in this field has been based on surveys. But as more Americans seek customer service online, social media offers a better platform for analyzing interactions between service reps and customers.

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Most Profound Life and Business Lessons Learned

Chad Barr

Over the years, I have been impacted by many brilliant thinkers. Some are still with us and some, unfortunately, are not. Although, I could easily list hundreds if not thousands of such thinkers, today, I would like to share with you a few of the remarkable insights I’ve gained from several of these individuals that are still with us: Neil DeGrasse Tyson: The good thing about science is that it’s true whether or not you believe in it.

Energy 52
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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Perfect vs. important

Seth Godin Blog

Is there a conflict? Does holding something back as you polish it make it more likely that you'll create something important? I don't think so. There's no apparent correlation. Instead, what we see is that, all things being equal, polished is better than rushed, but the most important factor is whether or not you've actually done the work to make something remarkable/generous/challenging/useful/artful.

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Reduce Your Learning Landfill: Small Changes Equal Big Results

Actionable

We have a waste issue with learning: the culture of learning could be described as ‘disposable,’ as the majority of it gets left behind in the classroom. The post Reduce Your Learning Landfill: Small Changes Equal Big Results appeared first on Actionable.co.

Culture 52
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How to Create Executive Team Norms — and Make Them Stick

Harvard Business

Stacey Oldham/Getty Images. Have you ever been on an executive team where things just clicked ? You had a common goal, communication flowed easily, and everyone was willing to put in the long hours for a final push. Looking back, you wish you could replicate and carry forward that same secret sauce on every team, especially the teams that you struggle with.

How To 55
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Questions to Ask Before Estimating an Agile Program Posted

Johanna Rothman

My most recent article on projectmanagement.com is 3 Questions to Ask Before Estimating an Agile Program. In both Create Your Successful Agile Project and Agile and Lean Program Management , I talk about the reality of estimates in most settings. The question is what kind of an estimate does your project or program need? I’m not opposed to estimation.

Agile 44
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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.