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Let’s talk about how marketing changes based on the current level of maturity of your consulting business. The first thing that’s really important to understand here is that it’s your marketing will change not just based on the maturity of your business, but really on the maturity of the marketing in your business. What I mean by that is you may be in business for 10 years already, but you’ve received all your business from.
The roofer spiffying up my Connecticut abode should be done in a day or two, then I’ll see him again, uhm, never? Roofing seems like a tough business. Always hustling for completely new customers because the repeat cycle is a few decades.
Download Episode Transcript. Do you know the ONE thing that will have the biggest impact on your ability to provide amazing consulting solutions to highly influential senior leaders? Is it your technique abilities and unique certifications? Is it your business acumen and ability to speak the language of business? Is it your aggressiveness to convince a senior leader to include you in their strategic work?
In business, there is a consistent battle between working toward long term goals and achieving short term benefits. Learning and development programs are often front and center in the battle between these two priorities. But they are not necessarily conflicting priorities. The post Employee Retention Series: How Can Ongoing Training For Your Employees Actually Benefit Your Business?
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
If you’ve looked into how to start a consulting business, there’s no doubt you’ve come across countless articles or videos that make it look like a no-brainer to “get rich quick.” “Make six figures your first month!” “You don’t need any experience to be successful” There’s a lot of misinformation out there. In today’s digital age, it’s relatively easy for anyone to write an article or record a video on starting your own consulting business.
mark ralston/Getty Images. The United States is no stranger to self-improvement, from the meditation and essential oils of the 60s to the Jane Fonda aerobics tapes of the 1980s and the fat-free-everything 1990s. “Nothing can bring you peace but yourself,” wrote Ralph Waldo Emerson in 1841, sounding a bit like a modern SoulCycle instructor.
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mark ralston/Getty Images. The United States is no stranger to self-improvement, from the meditation and essential oils of the 60s to the Jane Fonda aerobics tapes of the 1980s and the fat-free-everything 1990s. “Nothing can bring you peace but yourself,” wrote Ralph Waldo Emerson in 1841, sounding a bit like a modern SoulCycle instructor.
Download Episode Transcript. I'll never forget the moment when I first fell in love with corporate politics. I was asked to lead a massive initiative at Disney to help the operations executives redefine the guest/cast and cast/leader experience. This group of talented (and sometimes competitive) senior leaders had never before embarked on a project of this scope collectively and there was trepidation if creating alignment was going to be like herding cats.
“When it comes to branding, don’t overthink it,” says branding expert Yali Saar. Branding is about creating a positive image for the company in the consumer’s minds.
If you’ve looked into how to become a consultant and start a consulting business, there’s no doubt you’ve come across countless articles or videos that make it look like a no-brainer to “get rich quick.” “Make six figures your first month!” “You don’t need any experience to be successful” There’s a lot of misinformation out there. In today’s digital age, it’s relatively easy for anyone to write an article or record a video on starting.
pm images/Getty Images. From time to time, every leader has to deliver news that is hard for employees to hear. Even when businesses are doing well, organizational and structural change is to be expected , and acquisitions, reorganizations, or policy changes can affect people’s jobs in ways that create feelings of fear, anger, or sorrow. Each employee wonders, “How will this change affect me?
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
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Download Episode Transcript. I have two children. When they were small, they used to go to daycare. What this meant in practicality to me was: two kids + daycare = many fevers and visits to the doctor’s office. As the parent, I was able detect and even treat the fever. However, in order to get rid of the fever, I had to rely on my doctor to discern whether the fever was caused by a bacteria or a virus and, if so, what part of the body the bacteria or virus was infecting.
A lot of times, what we see for new product companies are you’ve got a couple of founders where one knows the product well because that started the idea, and then one knows how to market and sell the product. Once you have those two things together, the next piece is the ecommerce operations piece. Many times as companies grow quickly, the sales and marketing of those products quickly outpaces the operations.
Pgiam/Getty Images. When Liz was offered a job as a product manager at a growing biotech firm, she was ecstatic. She had spent considerable time on her job search, found a company and a position that felt like a perfect fit, nailed her interviews, and negotiated smartly. But once Liz had both feet in the door and began onboarding in her first month on the job, she suddenly felt less confident.
Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.
Download Episode Transcript. Here's a common conundrum. Smart and values-driven consultants typically don't like marketing. Yet they hate being the world's best kept secret. Same goes for internal consultants. Just because you have an official role in the organization to support leaders through change and transition doesn't mean that they are aware of who you are and how to best leverage your expertise.
Welcome back to the data driven recruiting series! Please refer to the first article in this series for the first five findings and more details on the data sources and methodology behind the analysis. As I mentioned in my first post, the following findings show correlations only and should not be interpreted causally. Now, time for the insights! This post will focus on invite-only events – that is, events to which companies invite a select group of people.
Criticism involves telling someone what they did wrong (or worse yet, telling them what’s wrong with them ). A request involves asking somebody to do something a specific way next time. When you’re talking to a spouse, an employee, or your child, and they do something you don’t like, you have a few options. 1) Criticize them. 2) Criticize them and request they do things differently next time. 3) Request they do things differently next time.
Alicia Llop/Getty Images. Why is it that when a group of managers gets together for a strategic planning session they often emerge with a document that’s devoid of “strategy”, and often not even a plan ? I have one such document in front of me as I write this. It starts with a “vision” statement, moves on to “strategic themes” (six in all) and culminates in 28 “strategic goals.” The latter is a list of actions interspersed with a sprinkling o
Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.
Download Episode Transcript. When it comes to consulting to change, your first task it to identify what kind of change your client is embarking on. There are actually three types of change, requiring different types of change leadership and consulting support. To ensure that your client's change doesn't become another dreaded "flavor of the month," you need to provide them the right tools that are relevant for the type of change they are considering.
The imagination is a wild and wonderful tool for cooking up business ideas and solutions to problems – but unfortunately, control over the flow of that creativity seems out of our hands! Sure, reading lots and keeping the mind sharp with puzzles and challenges are great ways to keep you on top of your game, but sometimes writer’s block strikes without explanation.
Speaking is the number one strategy for attracting high-paying clients. But what is your speaker style? Are you a presenter like Steve Jobs, Suze Orman, Dave Ramsey or Tony Robbins?
Russell Johnson/EyeEm/Getty Images. Do your to-do lists stretch on and on — and on? Do you dread checking email on Friday afternoons, worried about seeing messages piling up when you’re just trying to get out the door? Or maybe you’ve noticed that anxiety is preventing you from concentrating on whatever you’re currently doing.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Download Episode Transcript. Do you the one meeting that will literally change your client's life and define your entire client engagement and earning potential? It's the meeting that some might call a Discovery Meeting, Free Consult or Complimentary Strategy Session. Regardless of how you refer to this discussion with a potential client who expresses interest in working with you, how you handle it determines: Your contract size and scope.
The consulting industry is a very competitive field with an abundance of highly educated professionals with proven track records of success. In order to succeed and stay relevant in such a competitive field, consultants have to keep their knowledge up to date and continuously hone their skills. The question is, what is the best way to develop skills and grow professionally without the big price tags that come with graduate and postgraduate courses.
When it comes to growing your business these days, all you hear about is online marketing. After all, if more prospective clients simply found your website online, you’d get more business, right? Well, it’s not so simple. After engaging in online marketing for more than 20 years, I’ve learned a lot of things. And one of those things is that online marketing can be a complete waste of your time and resources.
Caspar Benson/Getty Images. Working parents sometimes struggle with the feeling that they are either letting down their family or not meeting their career goals. It can be hard to strike the right balance. As with most of the challenges we face at work, having an open and honest conversation is one of the first steps toward finding a solution. If you’re able to talk about the issue, you can often resolve it, or at least come to a compromise.
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
Download Episode Transcript. One of the biggest lies we all believe in is that "It's nothing personal - it's just business." The truth is that when it comes to organizational change - everything is personal. Changes that impact workflow and organizational structure affect more than process efficiency and the bottom-line. They also redefine the work that someone does everyday, who is on their team and future career opportunities.
Photo by: Chad Barr. One of the most powerful questions I often ask myself and my clients is “how do you paint success?” in other words, if you were to fast forward into the future, what does success look like? This question is crucial in helping us identify and formulate our strategy and create and shape our future. So why is it that most don’t invest the time and energy to frequently paint their future success?
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