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Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. Read the original article 5 Pillar here.
In their new book, Blitzscaling, Reid Hoffman and Chris Yeh offer a detailed roadmap on how companies can grow rapidly. Blitzscaling is a counterintuitive mode of development in which companies prioritize growth over efficiency, and consciously assume the risk of acting and making decisions without complete information.
Are you ready to scale and grow your consulting business? You’ve got a steady stream of projects. You’re well known in your industry. You may even be thinking about hiring someone to work with you. This is a time when many consultants feel like they are starting to hit a wall (or maybe you’re already smacked your head against it and are feeling a dizzying pain).
Whether your consulting firm employs 100, 10 or 1 consultant, your firm has a culture. That culture is a clockwork of choices that determine your firm’s long-term success and how rewarding it is for you to lead the practice. If you don’t actively craft your consulting firm’s culture, you still have one.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
When you need to craft a strong learning and development (L&D) team, gathering the right mix of professionals can feel like a challenge. If a single piece of the puzzle isn’t an ideal fit, you could struggle to meet your L&D objectives and organizational development goals. The post How Do You Build the Right L&D Team? appeared first on Clarity Consultants - Learning and Development.
Alan Copson/Getty Images. Employees around the world are reporting that big organizational changes are affecting their jobs. From leadership transitions and restructurings, to mergers and acquisitions, to regulatory changes, there seems to be constant unrest in the workforce. But according to one survey of more than half a million U.S. employees, almost one-third don’t understand why these changes are happening.
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Alan Copson/Getty Images. Employees around the world are reporting that big organizational changes are affecting their jobs. From leadership transitions and restructurings, to mergers and acquisitions, to regulatory changes, there seems to be constant unrest in the workforce. But according to one survey of more than half a million U.S. employees, almost one-third don’t understand why these changes are happening.
Michael was recently featured on Quit Bleeping Around Podcast. You can listen to it here: Taking Action with Michael Zipursky When I think about the most successful consultants, I think of consultants who don’t fear taking action. Elite consultants spend more time learning — and even more time taking action. To reach your full potential, you must go beyond your fear.
“Whenever there are two people in the same room, there’s politics.”. - Eugene J Webb (1934-1995). Stanford Graduate School of Business Professor for over 25 years. One of my former professors made the argument that anytime there are two people in a room, there’s politics. Normally the term "corporate politics” has an enormously negative connotation.
October is a baseball fan’s favorite time of the year, but let’s admit it: attendance is down, the season is too long, and not enough teams make the playoffs. The time has come to fix the Major League Baseball playoffs, and by that I mean fix Major League Baseball.
Anadolu Agency/Getty Images. Maintaining strong, productive relationships with clients and co-workers can be challenging when you never see the person you’re working with. Yet, it is common to have ongoing work relationships – sometimes lasting years — with people you’ve never met in person. We often think of “virtual work” as working with someone located outside an office, or in another city or country.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
When people think of innovation, they’re often looking externally at products and services, but there’s so much innovation that can happen within companies. Oftentimes we create systems that we think have one outcome, but they can often have another or implications that we haven’t seen. Workplace anthropologist and lead inventor Erin Hersey talks about her work as an innovation consultant.
This series is about how you might move to a product-based organization. Part 1 was about how when we organize by function, the recognition and rewards might prevent a successful agile transformation. Part 2 was about one possibility for moving to a product-based organization. Before we get to who moves where, we need to consider the manager roles.
A culture of compassion requires consciousness. How compassionately conscious is your brand? You can also listen to this episode on iTunes , Spotify , and Stitcher , and YouTube. Nearly ten years after Dave Carroll’s United Breaks Guitars video series went viral and helped change the landscape of issue and crisis management for brands, Dave joins the Invincible Brand Podcast to discuss the impact of compassion on brands and on an organization’s issue management, crisis management, cu
STR/Stringer/Getty Images. When a manufacturing line in a factory is running efficiently, one can see lines of robotic arms working synchronously, conveyor belts moving smoothly, and goods being produced. Unfortunately, when it comes to knowledge work, it’s much tougher to get an understanding of how much a team of people is producing. There comes a point in every organization when if you want to keep growing, you simply have to hire more people.
Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.
Consultants Consultant: Bosses who pay attention get dividends. If your manager ignores you, there is a 40% chance that you will be actively disengaged or filled with hostility about your job. If your manager is at least paying attention — even if he is focusing on your weaknesses — the chances of your being actively disengaged go […]. The post Just notice appeared first on Consultants' Consultant.
Photo by: Chad Barr. In 1983, as our kids were growing up, we decided to move to our present home, which being newly constructed, afforded us the ability to choose some finishing touches. My home office was in place, lined with shelves that have become bowed under the weight of hundreds of books I acquired over the 24 years here. The once trendy floors and colors have become dated and dull like the winter grey days here in Cleveland.
CSA Images/Getty Images. The key to any successful relationship is effective communication. In the business world, this means trying to understand what consumers and clients are saying, and responding to them in ways that reflect that understanding. For the most part, however, the way businesses have used language to persuade, satisfy, or rectify has been more art than science.
Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.
Consultants Consultant: Bosses who pay attention get dividends. If your manager ignores you, there is a 40% chance that you will be actively disengaged or filled with hostility about your job. If your manager is at least paying attention — even if he is focusing on your weaknesses — the chances of your being actively disengaged go […]. The post Just notice appeared first on Consultants' Consultant.
Leaders who can't or don't adapt to "unthinkable" scenarios are finding their business models challenged and even shredded. Companies and organizations that have experimented with radical options for adaptive problem solving can develop a purpose that the next generation can buy into.
It sort of makes sense, right? You, as a consultant née freelancer, solve an expensive problem for your clients. The more businesses you market to, the more prospects you should be able to reach. The more prospects you reach, the more you’ll be able to sell, and the more money you’ll make. Therefore, it makes sense to market yourself to A S M A N Y B U S I N E S S E S as possible, and. , right?
Stuart McCall/Getty Images. Long before your favorite movie made it to a theater near you, it was presented in a pitch meeting. Hollywood screenwriters typically get three to five minutes to propose an idea, but it takes only around 45 seconds for producers to know if they want to invest. Specifically, producers are listening for a logline: one or two sentences that explain what the movie is about.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
It’s football season and one of the lessons we can all learn from football teams is the importance of routines. Once the preseason games start in the NFL the coaches get their players into their seven-day routine, which is includes an off-day, full contact day, planning day, game day, recovery day, etc. I remember going to a professional group meeting many, many years ago.
Do you want to see how a sister profession combats price compressions and free or near-free DIY competitors? Spotlight Branding is hosting a FREE webinar for attorneys on October 8 @ 2pm ET that will relate to what we in the BVFLS industry are going through. The panelists include two founding partners on a list of the 500 fastest growing law firms in the country, and “they’ll discuss the impact of competing on price and their strategies to create a legal practice that is virtually immune t
Yongyuan Dai/Getty Images. Amazon’s 2017 acquisition of Whole Foods was met with a lot of fanfare. The deal would allow Amazon to grow beyond e-commerce and sell groceries in hundreds of stores while collecting significant shopper data. Meanwhile, Whole Foods could lower its prices (organic avocados for just $1.69!) and scale up after its recent declines in sales and market share.
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
Women graduate college at higher rates than men and make up nearly half of the workforce, but are not en route to the C-suite in equal numbers. Here are four concrete actions companies can take to redress the balance: increase the pipeline in middle and senior management roles, improve the receptiveness of organizations toward women leaders, develop creative solutions to workday designs that hold women back, and move more women into general management and P&L roles.
I have been asked to help market a product listings website to prospective purchasers. The website has been in existence for several years and contains a nearly global listing of all software produ.
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