Sat.May 05, 2018 - Fri.May 11, 2018

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Why Marketing Won’t Work for Your Consulting Firm. Or Will It?

David A Fields

Many consulting firm leaders think marketing their consulting practice is like baseball: You get up to bat with your articles, or blogs, or tweets, or speeches (a.k.a. your marketing). At some point you’ll hit one out of the park; i.e., one of your marketing tactics garners a passel of viewers or readers or listeners.

Marketing 210
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Updating Processes? Go Slowly!

Gina Abudi

Refining or updating processes don’t go well when the project is rushed or when the people tasked with doing the work are not the ones who use the process. When the project of updating processes fails, the company may give up and leaves things as they are – the status quo prevails. Processes should be [.]. The post Updating Processes? Go Slowly!

Company 31
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Tips for Reading the Room Before a Meeting or Presentation

Harvard Business

beastfromeast/Getty Images. In every conversation at work, there’s the explicit discussion happening — the words being spoken out loud — and the tacit one. To be successful in most organizations, it’s important to understand the underlying conversations and reactions that people in the room are having. But if you aren’t picking up on those subtle cues, how can you learn to do so?

Meeting 135
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Five Traits of Effective Leadership (podcast)

Leadership Vision Consulting

Today on the podcast, we’re talking about five leadership qualities that all leaders need to master if they want to be most effective. These five traits come from a list that Sara has been compiling for several years. To date, her list includes over 20 highly discerned characteristics that are critical in helping determine the success or failure of a leader.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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What It Takes to Think Deeply About Complex Problems

Harvard Business

hh5800/Getty Images. The problems we’re facing often seem as complex as they do intractable. And as Albert Einstein is often quoted as saying, “We cannot solve our problems with the same level of thinking that created them.” So what does it take to increase the complexity of our thinking? Too many leaders default to looking at decisions as either-or: The answer is right or wrong, good or bad, win or lose.

More Trending

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Overcoming the fear of marketing yourself

Jacq Hackett Consulting

When you first start out, how can you let people know you’re available for consulting without being that terrible cliché of a salesperson? Well it’s all about making connections with others and in this article I outline a few really good places to start.

Marketing 156
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2018 ExperienceBain TECH

Management Consulted

Does the intersection of tech and business strategy excite you? Does harnessing the effect of tech innovation on business get you out of bed in the morning? Then Bain is calling you – provided you are a 1st year MBA … Continued. The post 2018 ExperienceBain TECH appeared first on Management Consulted.

Bain 145
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The Explainer: How to Negotiate Nicely Without Being a Pushover

Harvard Business

Don’t avoid confrontation.

How To 137
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Improving the Patient Experience: People, Process, Place Model

Tom Spencer

In this day and age of hospitals working to provide better care and outcomes for a cheaper price, one of the ways to gauge the impact that the implemented changes are having is through measuring patient satisfaction. Hospitals, health systems, and some private practice groups are working actively and diligently to improve patient satisfaction scores.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Overcoming the fear of marketing yourself

Jacq Hackett Consulting

When you first start out as a consultant the prospect of having to sell your services can be daunting. And if you think this is something that only affects you, then you might be surprised to hear that a lot of my Solo Consultant Masterclass students have been in the same boat. When you’ve spent your career primarily within the public sector, moving to the private sector can mean getting outside your comfort zone – and for many of us, selling our services is definitely falls into that category.

Marketing 120
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The Rank Order Priority List

CaseInterview.com

Most of my work involves either a corporate strategic plan or a personal strategic plan. The core of strategic planning centers around deciding on priorities and allocating resources to those priorities. A good strategic planning process is quite painful. It’s painful because resources are always constrained. This has been true in every strategic plan with which I’ve ever been involved.

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Why Great Employees Leave “Great Cultures”

Harvard Business

Dragan Todorovic/Getty Images. “We have a great culture.” We have all heard it. We have all said it. But what does that mean? Ping-Pong tables, free meals, and beer on tap? No. Yoga, CrossFit classes, and massage chairs? I so need that, but no. The promise of being part of a hip, equity-incentivized, fast growing team? Closer, but still no.

Culture 134
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All you need to know about the interview (Part III: Case Interview Formats)

Tom Spencer

This post will mainly focus on introducing the case interview format, and an overview of several key formats that are typically used. You may wonder, shouldn’t the format always be the same? No, there are different formats for the case interview, in other words different setups. Standard Format. The standard format is a one-on-one case interview. With this format, there are two styles: interviewee-led and interviewer-led.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Overcoming the fear of marketing yourself

Jacq Hackett Consulting

When you first start out as a consultant the prospect of having to sell your services can be daunting. And if you think this is something that only affects you, then you might be surprised to hear that a lot of my Solo Consultant Masterclass students have been in the same boat. When you’ve spent your career primarily within the public sector, moving to the private sector can mean getting outside your comfort zone – and for many of us, selling our services is definitely falls into that category.

Marketing 120
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An Ode to the Thief of Time

Strategy+Business

In Soon: An Overdue History of Procrastination, from Leonardo and Darwin to You and Me, Andrew Santella explores procrastination, and why it is that whenever there is a job to do, you can count on someone putting it off.

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To Innovate Like a Startup, Make Decisions Like VCs Do

Harvard Business

paul garbett for hbr. A lean startup approach, we are told, can empower big companies to innovate rapidly and effectively in the face of continual disruption, potentially even transforming enterprises into centers of continual new growth. Responding to this promise, many companies have started putting these ideas to use: A recent study of 170 organizations with $1 billion or more in revenue found that over 82% are currently using a lean startup approach in some aspect of their business.

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How I used cold emailing to land an internship in Mongolia

Tom Spencer

Leading up to the summer before my senior year of college I was searching through Google for my next travel destination when a pop-up ad directed me to a website about Mongolia, the land of nomadic culture and once the largest contiguous empire founded by Genghis Khan. After some reflecting, I decided maybe I could both work and do backpacking at the same time.

Resumes 68
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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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Putting a value on a story

Seth Godin Blog

Walk through the diamond district in Manhattan and in the course of one block, at least a dozen men will stop you and ask if you're hoping to sell a diamond ring. A few blocks away, Tiffany will happily sell you a diamond ring. Buy a $7,000 ring at Tiffany's and walk over the one of these guys and you'll be lucky to get $1,000 for your new ring. That $6,000 is what you paid for the story.

Course 55
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Manufacturing Goes Carbon Negative

Strategy+Business

In the face of heightened urgency, some companies are seeking to go "carbon negative" by finding ways to actively pull carbon dioxide from the air and lock it into their products. For manufacturers, this means getting access to carbon-negative raw materials. And they will soon have more options for doing so, thanks to an emerging new industrial sector.

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4 Ways Women Can Break Barriers by Breaking the Rules

Harvard Business

Monzino/Getty Images. One evening in February 2016, writer and filmmaker Ava DuVernay met with two top Disney executives about the possibility of directing an adaptation of Madeleine L’Engle’s classic novel A Wrinkle in Time. DuVernay, 44 at the time, had overcome many challenges to reach that moment. She had launched her career 12 years earlier with no connections — she just picked up a camera and started making small-budget films, including one she financed out of her own sav

Film 134
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How To Market With A Podcast

Henry DeVries

Podcasts are one of the most effective business development strategies available today. Are you taking advantage of the marketing opportunities in hosting or participating in podcasts?

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Knowing When You Release Value

Johanna Rothman

Sometimes, teams have trouble releasing their work, showing the value of the work they’ve completed. There are many possible reasons for this release problem: The team doesn’t have sufficient working agreements about what “done” means. I’ve written about frictionless releasing. In Create Your Successful Agile Project , I wrote about the done, done-done, and done-done-done words we sometimes hear.

Agile 54
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The Risks and Costs of Cyber-Attacks

Strategy+Business

High-profile companies that frequently use consumer data are targets, and negative effects linger for years.

Data 53
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How to Get Yourself Invited to Important Meetings

Harvard Business

MINCHU/Getty Images. In a work culture with too many meetings, we often look for tactics to get out of meetings. But sometimes you need to get into a meeting, perhaps because the decisions made there will have implications for you or your team, or maybe because you feel you’ve been left out of important discussions. Whether you haven’t been invited because of an oversight or an intentional decision by the meeting organizer, you can take action to secure your seat at the table.

Meeting 134
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Kurtosis is not a disease (but getting it wrong is painful)

Seth Godin Blog

The mass producers of the world (from ketchup to school) tried to persuade us that by grouping everyone into a tight bundle of normal, everything would become more efficient and we'd all do better. In stats, this is called leptokurtosis. The race for leptokurtosis spread like wildfire. It implies control and reliability and compatibility. It insists that people who don't eat normal food are a pain in the neck, that folks who are differently abled and need an accommodation are somehow costing the

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Put Away Your Cape: Why Leader as Hero Doesn’t Work

Actionable

Let go of the idea of leader as hero, and model the kind of behavior you want to see from your team—you'll all be happier, healthier, and more productive. The post Put Away Your Cape: Why Leader as Hero Doesn’t Work appeared first on Actionable.co.

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The Revenue Stream Revolution in Entertainment. and Media

Strategy+Business

Digitization has permanently reshaped the global entertainment and media (E&M) ecosystem. The most successful E&M companies have always benefited from multiple revenue streams. But today profitable growth may depend on having five, six, or even more revenue streams -- an often fluid portfolio of bets on areas outside core business and traditional product lines.

Media 53
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Interviews with 59 Black Female Executives Explore Intersectional Invisibility and Strategies to Overcome It

Harvard Business

HBR Staff. Black women continue to be sorely underrepresented in leadership roles in corporate America. Currently, they make up 12.7% of the U.S. population, yet they represent only 1.3% of senior management and executive roles of S&P 500 firms, 2.2% of Fortune 500 boards of directors, and in a post-Ursula Burns world, there is not a single black female CEO in the Fortune 500.