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One of the biggest questions that keeps both new and seasoned consultants up at night is, "How do I get consulting clients?" The question that I wished that asked instead is "How do I predictably get consulting clients so I never had to ask this question EVER again?". Forget one-off marketing tactics that give you hit or miss results. Instead building a marketing system that puts your client attraction on autopilot.
Reading Time: 5 minutes. In my previous article, I shared my thoughts on mentorship and how to become a more effective mentor. However, that article only highlights one side of the mentorship journey; mentees play an equally important role in determining whether that relationship becomes valuable and long-lasting. While there is no “perfect” mentor, finding a mentor who is perfectly suited to your personality, experiences, and future ambitions is a challenging step.
Agile strategy can transform your organization. When Andy Frawley took on the roles of Chief Executive Officer and Vice Chairman of the Board of Directors in July 2018, V12 faced several challenges, including business inefficiencies stemming from a recent merger and inapt product and go-to-market strategies. In an environment of sustained, systemic disruption due to the COVID-19 pandemic, V12 is thriving.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
These days, maintaining physical distance preserves your health and protects those around you. News Flash: Mental and emotional distance between you and your business bolsters your health, happiness, and the success of your consulting firm. All entrepreneurs tangle themselves in their businesses. As a consulting firm leader, this issue is magnified.
Your onboarding process plays a big role in a remote employee’s long-term success. If the experience is subpar, the new hire may struggle to reach full productivity, especially if this is the first time they’ve worked remotely. The post How to Onboard Remote Employees Well appeared first on Clarity Consultants - Training Development.
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Your onboarding process plays a big role in a remote employee’s long-term success. If the experience is subpar, the new hire may struggle to reach full productivity, especially if this is the first time they’ve worked remotely. The post How to Onboard Remote Employees Well appeared first on Clarity Consultants - Training Development.
Do you (or people in your organization) jump to solutions? Is it hard to get people to slow down before making decisions? Do you want to get better at solving problems? If so, you’ll be interested in an open enrollment class I’m teaching at the Stanford Continuing Studies program on July 11. “ Better Decision Making: Avoiding the Conclusion Trap and Other Pitfalls ” is a class based on my new book, The Conclusion Trap.
I encourage managers to delegate work. When managers insert themselves into the middle of the work, these problems occur: Managers slow the team down. Managers prevent people from learning. Managers don't do their management work. That environment creates problems for everyone. Then I read Elisabeth Hendrickson's Delegation is Overrated. I realized two things: Some managers delegate tasks.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
The summer solstice is now behind us, and with shorter days ahead, you may be wondering how you can find the time for your essential business reading. Fear not — The Conclusion Trap is a mere 75 pages long, which means you can easily finish it between the end of dinner and sunset. Even if you’re a really slow reader. However, if the prospect of curling up with my short book seems too daunting, you can read the four page excerpt that ran in the Rotman Management Journal.
Reading Time: 3 minutes. Your internship was just rescinded. Your work has died down recently. You were furloughed. You decided to push back your applications for an MBA program. Unexpected events are happening to each and every one of us. And these unexpected events will undoubtedly have had consequences. While you can’t control whether Lady Fortuna brings good luck or bad, you can choose to make the most of it.
In a conversation about product quality, the product owner said, “If the testers found the problems faster, we would be done faster.” The tester said, “If the developers didn't put so many problems in, we'd be done by now.” The developer said, “If you didn't pressure me so much, I could have done a better job.” They're all right.
Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.
Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Friday Fusion is a collection of said writing from Quora, LinkedIn, and email conversations with consultants. You can follow me on Quora here , connect with me on LinkedIn here , and email me here. Should you put your service/product “price” on your website, if that service/product requires first a consultation over the phone?
In the movie, A Bug’s Life , Hopper the grasshopper says, “The first rule of leadership is everything is your fault.” That is scary, isn’t it? It certainly can seem to be the way it is, but that’s more a potential outcome than a rule. I have heard of a couple of ways to define the first rule of leadership: Show up. Just be yourself. However, you can’t lead your team if you aren’t involved or available.
What, pray tell, inspired me to write an article about how awful marketing and selling are? First of all, it’s 100% True, right? Marketing and selling do suck. They are manipulative, dishonest practices, devoid of ethics, or any redeeming qualities. Marketing and selling suck big time. Or do they? Over the years, my clients have told me, “I hate marketing and selling myself.
Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.
SEO is only part of the equation. I agreed to sit on a panel after a presentation on SEO the other day. The presentation was well done if a little lumpy because the presenters were not used to using Zoom. I learned some things about how SEO works which I’ll put to good use. But, the most important thing I learned was that key words are worth nothing if the web site doesn’t communicate on a personal level.
Learn how to embrace change rather than flee from it. I have had the pleasure of interviewing Michael (Mike) Tate once before on our podcast , in March of 2019. He is a charming man who has a purpose and a passion to help others find their way through often-challenging times. Today's podcast focuses on his new book, " Roll Up Your Sleeves, " a collection of common-sense approaches to managing stress that are very helpful for leaders, in their careers and in their lives.
One thing that I’ve long believed (but failed to practice) is that when you receive a new testimonial, you should take the time to tell people about it. As Directive #8 tells us : Be the first to celebrate your own successes. ‘If I ain’t cheering for me, why would anyone else?’ Today? I’m delighted to share a pair of new testimonials (and a slight reworking of the copy on my Marketing Clarity Call offering [link] ).
One of the hidden secrets of effectively leveraging our content is by repurposing or recycling it. There are significant benefits to doing so. Here are the top 10 reasons: Reduce your labor intensity. Bring up your valuable past insights that may have been missed by others and provide them with value. And by the way, I just repurposed one of my older podcasts.
Hear how to make sure donations have an impact. Sevetri Wilson, serial entrepreneur and founder of two highly successful companies , had a purpose and a passion. She wanted to make a difference, in the world and in people's lives. In our podcast today, she will tell you how she had to rethink her future and move in directions she had never anticipated, always helping others.
Not a pain in the neck client (though if you have that pain, you should most likely fire that client). I’m talking about a literal pain in your neck. A few months ago, a friend (and fellow Indie Consultant) mentioned that their back, neck, and shoulders started to ache. They had been pulling late nights working on a large project, and their posture while working at their computer had degraded into that uncomfortable hunched back and leaned forward head.
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
One of the messages we deliver in many client meetings is, “Look around the table. Ask yourself, ‘What can I do to help everyone else at this table be a superstar?’”. Too often in corporate culture, we focus exclusively on our job, our role, our responsibilities. We never pick our head up to see what support the other people on our team need to succeed.
Hear how one person is making a huge difference. You are going to be captivated by this podcast with Amanda Levinson. If you have ever asked, “Why is it so hard to help people in need?” you may find your answer in NeedsList , the tech company she co-founded that offers solutions for communities displaced by climate change, conflict and poverty worldwide.
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