Sat.Aug 08, 2020 - Fri.Aug 14, 2020

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Copywriting For Consultants: Win Clients Using Words With Alex Cattoni: Podcast #149

Consulting Success

The right words at the right places can win you the right clients for your business. This is what copywriting is all about, and Alex Cattoni, the Founder of The Copy Posse, is an expert in it. Through her unique skills in lead generation and writing high-converting sales copy, Alex has helped scale multimillion-dollar brands, including such. Copywriting For Consultants: Win Clients Using Words With Alex Cattoni: Podcast #149 is a post from: Consulting Success.

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How to Build the Right Learning Ecosystem to Support Learning Across Your Organization

Clarity Consultants

If you want to make sure that you can build the right learning ecosystem to supporting learning across your organization, here’s what you need to know. The post How to Build the Right Learning Ecosystem to Support Learning Across Your Organization appeared first on Clarity Consultants - Training Development.

How To 234
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The Three Vital Signs Your Consulting Firm Should Track

David A Fields

If you love data and can gaze lovingly for hours at a well-crafted spreadsheet, then you may hanker for a vast array of meters to judge the progress of your consulting firm; something like an airplane cockpit. Conversely, if numbers aren’t really your bag then you might prefer the dashboard from the 1962 Morris Minor … Continued. The post The Three Vital Signs Your Consulting Firm Should Track appeared first on David A.

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Thinking of Skipping Vacation? Don’t!

Harvard Business

Everyone needs a break.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How to Design an Offer Consulting Clients Will Love

Consulting Matters

Have you ever wondered. "What services do I offer my consulting clients? How to frame my products and services in such a way that they will be irresistible to executive clients?". If so, you're gonna love today's training on how to design consulting offers.that convert. I walk you through the general principles of what you need to include in an offer, how to position them to attract and land clients as well as how these principles uniquely apply to consulting and coaching businesses.

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Why are some consulting projects so unsuccessful?

Tom Spencer

Reading Time: 3 minutes. Most consultants reckon that about 70 percent of projects fail to meet their objectives. Reasons for this are wide-ranging. Many issues are project specific. They may relate to specific management issues or special situations that limit consultants’ effectiveness. Some of the problems with consulting projects happen ALL the time. 1.

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Don’t Cut Your Marketing Budget in a Recession

Harvard Business

Research shows that when firms reallocate it, they have more success.

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Craftsmanship, not Kaizen?

Markovitz Consulting

“Everyday improvement, everybody improvement, everywhere improvement.” That was Masaaki Imai’s, ahem, improvement on his earlier English translation of kaizen (which you can see in this video ). Sadly, even though we’ve been preaching from this hymnal for more than 30 years, most organizations have a long way to go before the kaizen spirit is truly woven into its DNA.

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A Little Education

Alan Weiss

If your proposal isn’t accepted, ask the buyer: “What could I have done better or differently to have been successful in working with you?” If you find a pattern, you’ll know what you have to change. However, do the same with a winning proposal: “What was the key for you in deciding to work with me?” That pattern will tell you what you need to ensure you do every time.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Pros and Cons of OKRs

Johanna Rothman

Some organizations find OKRs help them create superior objectives and achieve some of them. (OKRs are Objectives and Key Results.) The idea is that every quarter you use the company purpose to create audacious Objectives. Each objective then has 3-5 Key Results so you can measure how well you do. You're not supposed to achieve all the objectives each quarter.

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Taking Stock of the Covid-19 Recession

Harvard Business

What we know after the first six months — and where we go from here.

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8 Ways Leaders Can Engage and Support Their Remote Teams – and be a more human leader

Brimstone Consulting

How to engage and support your remote team for the long-haul. In February, the COVID-19 pandemic forced the world’s largest work-from-home experiment. Six months later, many organizations have announced that their employees will never have to return to the office , while others have pushed the return-to-office date to June 2021. . Throughout the pandemic, employee engagement has been on a roller coaster ride.

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228: Gail Hayes—Now Is The Time To Empower Women To Build Better Communities

On the Brink Podcast

Learn how to hear, understand and honor those who are different from us. I had the wonderful opportunity to meet Gail Hayes through Peter Winick ’s group of thought leaders. Gail was as curious about thought leadership as I was. What we found and then wanted to share with our listeners is how innovative thinking is essential in today’s fast-changing, totally disrupted world.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Making an impact at interviews

The Management Centre

In our coaching practice and on our personal effectiveness programmes we often help people who are getting ready for interviews. These could be interviews for new jobs, or meetings with new supporters, or pitches. Here, Yvette Gyles , =mc Director and coach explains how to prepare for such meetings with confidence. Why we need to make an impact in interviews.

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A Cyberattack Doesn’t Have to Sink Your Stock Price

Harvard Business

Here’s how to restore consumer and investor confidence.

How To 172
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Friday Fusion: August 14, 2020

Tsavo Neal

What do you do to brand you or your business? I want my personal branding to position me as an expert in personal websites and consultant websites. The end goal of this branding is to help me run my business: where I sell products to help people write, design, and market themselves through their website. The more I’m known as an expert in these areas, the more my personal branding will help my business.

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How to Make Yourself Competitive for a Future Consulting Career When an Opportunity isn’t in Sight Today

Tom Spencer

Reading Time: 3 minutes. Dear University Student Seeking to Enter Consulting, Let’s be honest. Due to the global economic and health impacts of COVID-19, getting any job offer just got a lot harder. The consulting industry at large has scaled back hiring, and so securing a consulting opportunity will be difficult. For many of you, the realistic challenge is not to acquire a consulting opportunity today but to play the long game.

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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Case Competition Results

CaseInterview.com

A few weeks ago, I posted the following real-world situation as a case competition: You’ve been hired by an industry association representing the 3,000 colleges located in the United States. Due to COVID-19, nearly all universities in the United States will be conducting classes via video conference at the start of the new academic school year, which begins in August 2020.

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Reimagining the Urban Office

Harvard Business

A new kind of workspace could help employees thrive.

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Webinars: Your Best Promotional Tool

The Fearless Marketer

Last year, my wife and I sat in the office of a Functional Doctor* to discuss my wife’s many health concerns. About an hour later, we left after handing over a $6,000 check for six months of services. Why on earth did we do that? Well, about a week before we had attended a live presentation that this doctor gave on functional medicine. It addressed the big problems with the current medical model and outlined a completely different approach to addressing long-standing health issues.

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Are consultants finally taking their own digital medicine?

The Source

Generally, we expect our service providers to practise what they preach. So it’s somewhat surprising that clients have for so long been willing to overlook the conspicuous failure of consulting firms to take seriously their own advice on the importance of digitisation. For many years now, consultants have been talking about the dangers of falling behind in the digital arms race—while they themselves remained wedded to more or less the same project tools and methodologies that have been commonpla

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Consultant Marketing Pain Payoff

Jerry Fletcher

Numerous coaches in my life have all said, “No pain, no gain.”. They were physical coaches. They were talking about my body. The brain discussion was always about handling or overcoming the pain. But pain isn’t always physical. Brain Pain. Your clients may exhibit this phenomenon. If they don’t you may not be doing your job as well as you should. Yes, I know that your intent is to lessen their pain by solving their problem.

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Recent Grads Are Drowning in Uncertainty. Here’s How to Stay Afloat.

Harvard Business

Six strategies to cultivate a healthier outlook.

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Hugh’s Words of Wisdom Wednesday for August 12, 2020

Claris Consulting

Video Notes: Hello, everyone. Hugh Blane here with Hugh's Words of Wisdom Wednesday for August 12, 2020. This week, I want to talk to you about the word serve. We experienced a little bit of a medical emergency this week with our dog, Remy. Remy is a Giant Schnauzer and is 14 months old. My wife noticed that on the inside of his mouth, there was some nasty looking growth on his gums.

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Risk consulting: The competitive landscape changes again

The Source

Operating model risk is likely to be the next big risk services market after cybersecurity. But who’ll benefit? According to our estimates, risk consulting and related services were worth US$72bn in 2019, US$18bn of which was cybersecurity consulting (note: definitions differ—our numbers don’t include systems development, outsourcing, or hardware and software sales).

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Making Our Days Count

Chad Barr

Today, Laurel and I got to watch, i.e. (play, sing and feed) our youngest grandson, Bentley. I’m never really sure how to calculate his age knowing if he’s 21 weeks or five months or however pediatricians figure it as he was born a few weeks earlier than expected. One thing I can say for sure, he’s getting bigger, cuter and more vibrant each and every time he comes to visit.

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What Happens When AI is Used to Set Grades?

Harvard Business

The International Baccalaureate tried it. Here are the results.

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Time for Thinking

Martinka Consulting

s you may know from my email signature, website, the bottom of this newsletter, and elsewhere I have trademarked the term, “The Escape Artist®” for the work we do helping our clients escape their business, their job, or plan for that escape. But I’m not the real escape artist and I’m not referring to Houdini. I’m referring to the little fuzzball in the picture below.

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