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Some marketing campaigns are iconic. Nike’s “Just Do It”, Apple’s “Think Different” and my Nike/Apple/David mashup, “Just Think About Chocolate” all come to mind. You don’t need iconic marketing to build awareness of your consulting firm. But doesn’t your consulting firm’s marketing need to be at least, well, passably okay? As you know, there are … Continued The post How Bad Marketing Can Help Your Consulting Firm appeared first on David A.
Uncertainty, inflation, and massive disruptions test espoused company values. It is a trial by fire for leaders. Unfortunately, new evidence suggests most leaders and organizations are not weathering this test well. Gallup's global workplace study found only three in ten employees are engaged. A recent survey by McKenzie revealed that less than half of the workforce experiences a positive workplace climate, and only 38% of employees believe business puts people before profits.
Unlocking your true pricing power is not just about charging more. It’s about creating irresistible consulting offers that reflect the excellence you provide, and ultimately, unlocking the full potential of your business. In this episode, Casey Brown, President and Founder of Boost Pricing, talks about the art of pricing irresistible consulting offers.
In this episode, we discuss common pain points for CEOs and C-level leaders and what we've learned about how to navigate them. Whether you're a C-level leader or a fresh new hire, we give tools that can help everyone navigate the challenging landscape of today's work environment. The post What We Learned from Talking to 60 Different CEOs appeared first on Leadership Vision.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
If you’ve ever experienced the onboarding process yourself or you’ve tried to organize it for new hires, you understand just how overwhelming it can be. Organizing a facilitator and a meeting place is costly and time-consuming. It also isn’t as effective as you may think it is. No one wants to sit through hours of lectures. Employees are going to get bored, and they’re going to have a harder time retaining the information being given.
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If you’ve ever experienced the onboarding process yourself or you’ve tried to organize it for new hires, you understand just how overwhelming it can be. Organizing a facilitator and a meeting place is costly and time-consuming. It also isn’t as effective as you may think it is. No one wants to sit through hours of lectures. Employees are going to get bored, and they’re going to have a harder time retaining the information being given.
Diane Diaz talks about the art of storytelling in brand building. Diane is a coach and consultant who has helped countless businesses and individuals connect with their audiences through the power of storytelling. In this episode, we'll discuss how coaches and consultants can use their personal stories to attract and engage clients, the key elements of a successful brand story, and some common mistakes to avoid when telling your story.
Optimum utilization of resources’ potential is not only the key to the successful completion of projects but also an essential prerequisite for an organization’s business growth. But it can be rather challenging to ensure timely project delivery and high-quality project outcomes, not to overload your employees, and create opportunities for profitability growth, especially when you have multiple projects in the pipeline and a limited number of employees.
While developing learning and development (L&D) strategies for their organization, many company leaders are introduced to the concept of instructional design. In turn, they’re frequently made aware of professionals in instructional designer roles. However, not all organizational leaders fully know what an instructional designer is or what they do.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Sherry, a middle manager in a relatively small organization, said, “We can’t plan for an entire quarter at a time. Our managers need to change what they want more often than that. But I'd like to plan for a quarter at a time and I really don't want to ask people to multitask. What do I do?” “How long can the managers commit to their decisions?
I see several risk factors in relying on information shared through social media to shape your worldview, your values, and your stance on particular issues. The primary purpose of social media is not to inform or connect; it is to make money. Posts, TikToks, Reels, tweets, likes, and shares are entirely secondary. The objective of social media is to generate revenue.
Although invented by human intelligence, I see nothing artificial in artificial intelligence (AI). As the power and importance of AI and ChatGPT-4 continues to improve and grow exponentially, its transformative impact on our life and business cannot be underestimated. It helps businesses streamline their processes, improve customer experiences, and reveal hidden insights.
Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.
Servant Leadership is an unstoppable force for positive change that can transform toxic workplaces. Current leadership approaches fail to realize employee potential and the connection to business success. Instead, toxic workplaces and a disconnect with people reigns in corporate offices and work environments worldwide. Certainly, people go to work and business happens.
Know this: When it counts, the lowest price option is a turn-off for high-paying clients. Consider a Goldilocks pricing strategy. Author Ethan Bull offers pricing food for thought.
Some writers suggest you write sloppy, “vomiting” the words onto the page. They think all writers need to start with “shitty first drafts.” But sloppy writing means you need several drafts to clean up the sloppiness. To me, that's like waiting until the end of coding to write and run any tests at all. (Been there, done that, have the gray hair.
Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.
While CBDCs are still a relatively new concept, they have gained significant attention due to their potential to transform the financial system. What are CBDCs, and how do they work? Central Bank Digital Currencies (CBDCs) are a new form of digital currency that will be issued and backed by central banks. Unlike traditional currencies, which are typically issued by the central bank in the form of physical banknotes and coins, CBDCs will only exist in a digital form that is stored and transferred
Servant Leadership is an unstoppable force for positive change that can transform toxic workplaces. Current leadership approaches fail to realize employee potential and the connection to business success. Instead, toxic workplaces and a disconnect with people reigns in corporate offices and work environments worldwide. Certainly, people go to work and business happens.
Hear why strategy without accountability doesn't work! I met Aviva Ajmera when she invited me to speak to her groups of CEOs in Kansas City. We hit it right off and had an exceptional time learning about each other and the type of work we love to do to help companies grow. Working with teams, CIOs, CEOs and C-suite level executives, Aviva knows how to bring out the best in them, their collective wisdom and perspective.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Project budgets can be challenging to get right. Labor rates and material costs are subject to dynamic swings due to supply chain constraints and market pressures. Volatility across logistics pricing structures only adds to the problem. As teams work to balance all these factors and develop budget forecasts, they also need to acknowledge there could be a lot of unknowns lurking in their cost estimates.
Why do people love to play games, and how can Innovation Games help you solve complex problems faster? Once when I was sitting down and discussing business with my partner (and wife!) Andi Simon, she told me about a large healthcare organization which was looking to develop an effective cost-reduction program. We both agreed that the success of this reduction program would depend on getting past the "we have always done it this way" mantra.
No, this article isn’t going to be about what will happen to your company if something were to happen to you. This article is about what’s happening with your company NOW. More specifically, what’s happening with your managers and team members now – and what’s NOT happening with them – while you’re their leader. What […] The post What Would You Do If I Weren’t Here… appeared first on Weber Business Services, LLC.
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
Sales get lower. Profits do too. And, each discount is less effective. The Doom Loop of Discounting. This week, WARC published my latest thinking on pricing power. This filled my inbox with a few questions about why sales teams always want to discount. I put down a few ideas that might be helpful. Incentives : One big reason your sales team wants to discount is incentives.
While it is true that in recent years women have made significant strides in the technology industry (read Samantha Radocchia's story in my book Rethink: Smashing The Myths of Women in Business ), they still face a number of stubborn challenges. Despite the fact that more women than ever are pursuing careers in IT, there is still a significant gender gap in the field. " Even with advances in bias awareness and gender equality training in the workplace, women still represent a small fraction of t
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