Chad Barr

NOVEMBER 26, 2005

Diversity in most organizations is no longer a matter of counting statistics and attempting to do the right thing, it is now vital to business success. In order for companies to sell locally and globally they need to better understand their target audience mix and include a diverse perspective of their employees. Top executives will also need to better understand cultures in countries around the world.

Journal 40

Journal Culture Groups Examples 40

Chad Barr

NOVEMBER 11, 2005

The brilliant thinker Peter Drucker who invented management as a field of study and research, died today at the age 95. As noted in the Wall Street Journal and in Drucker’s book, The Essential Drucker: Management is about human beings. Its task is to make people capable of joint performance, to make their strengths effective and their weaknesses irrelevant.

Management 40

Management Enterprise Nonprofit Journal 40

Chad Barr

AUGUST 14, 2005

I came across some staggering business statistics on the site of Jay Conrad Levinson , the author of the “Guerrilla Marketing” series of books: A staggering 85% of small businesses destined for failure bite the bullet or go bankrupt during their first five years. The remaining businesses that hang in there only break even: Only 4% of new businesses make a sizeable profit after 5 years.

Marketing 40

Marketing Small Business Financial Groups 40

Chad Barr

JUNE 25, 2005

Peter Andrews with the IBM Advanced Business Institute talks about the following reference points for most organizations interested in innovation in his article Roles for innovation – The right people at the right time: 1. Idea/Insight. This is what gets documented in a brainstorming session. It is the first expression of new possibilities, either as a combination or a complete novelty. 2.

Sales 40

Sales Research Groups Marketing 40

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Sales

Chad Barr

JUNE 11, 2005

Email signature is a powerful, easy, and economical way to market your company, products and services. Include a short marketing message with a “call-to-action” that invites your recipient to take an action such as: 1. Subscribe to your newsletter. 2. Read your articles and blogs. 3. Purchase your products and services. 4. Announce a new offering / incentives. 5.

Marketing 40

Marketing Groups Resources Productivity 40

Chad Barr

JUNE 9, 2005

I believe that charging based on value and not hours is a win-win situation for all parties. Here are 10 reasons why value-based fees make sense, which were quoted by international consultant, speaker and author Alan Weiss : 1. There is a cap on your investment. You know exactly what is to be spent and there are no surprises. 2. There is never a “meter running.” You do not have to worry each time my help is requested that I might be here for an hour, a day, or a week. 3.

Travel 40

Travel Resources Report Groups 40

Chad Barr

MAY 20, 2005

Blogs (web logs) are a great way of delivering valuable content to your target audience. Very quickly, you too can start publishing with great ease on the web with virtually no technical knowledge. Here are my top seven reason why you or your organization should consider having a blog: 1. Ease of publishing. 2. Central resource place. 3. Newsletters archive. 4.

Resources 40

Resources Research Marketing Groups 40

Chad Barr

OCTOBER 26, 2005

A question was recently asked: “It seems that someone has been sending out spam and when people reply, the replies are coming to me even though my email address doesn’t appear in the “To” field of the emails. Do you have any idea what is going on and what I can do about it?”. Here is the answer and some additional points of clarification: 1.

Software 40

Software Company Groups How To 40