Remove Efficiency Remove Fashion Remove Productivity
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Rebuilding Brand Loyalty: The Rise of Founder-Led Marketing

Tom Spencer

Consumers are no longer swayed by just a great product, but seek more than that, craving authenticity and a genuine connection to the brand. Success Story One: Aimee Smale Aimee Smale , ex-ASOS employee, founded Odd Muse in 2020, a London clothing brand that aims to steer consumers away from fast fashion and toward quality basics.

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What U.S. CEOs Should Do with the Money from Corporate Tax Cuts

Harvard Business

But, for most companies, outsize returns are likely to come from three other sources: Investing in productivity-enhancing capital. In a world of tight labor markets, where recruiting and retention are at a premium, investing to make frontline employees more productive should be a priority. Investing in true innovation.

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Build Team Resilience: Work Together (Part 1)

Johanna Rothman

” Or, someone gets pulled off to work on production support issues and is no longer available to the team for weeks. Software product development is about learning , first. Company A managers don't believe in flow efficiency. When I explained the concepts of resource and flow efficiency, the managers nodded.

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Selling Products Is Good. Selling Projects Can Be Even Better

Harvard Business

In the beginning companies sold products. In recent years, the fashionable suggestion has been that companies sell experiences and solutions, solving the needs and aspirations of customers. A focus on products means a focus on selling running shoes. More so than products, the possibilities with projects are endless.

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3 Ways to Make Time for the Little Tasks You Never Make Time For

Harvard Business

Yesterday I had to look up how much I had paid my virtual assistant last year in order to get the information to my accountant, so he could issue her tax forms in a timely fashion. No matter how productive we become, we’re never going to permanently rid ourselves of low-value work.

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The Ansoff Matrix

Tom Spencer

THE Ansoff Matrix (referred to by some commentators as the Product/Market Expansion Grid) was developed by a Russian-American mathematician named Igor Ansoff , and first explained in his 1957 Harvard Business Review article entitled Strategies for Diversification. What is a Product-Market Growth Strategy? Background.

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Call Length Is the Worst Way to Measure Customer Service

Harvard Business

In focus groups we’ve run, customers report that one of their biggest sources of frustration is the feeling that they’re being treated in a generic, robotic fashion and that the rep is trying to rush them off the phone rather than taking the time required to make sure their issue is resolved. And customers can tell.

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