You Don’t Have to Be a Software Company to Think Like One
Harvard Business
APRIL 20, 2016
Today, guests interact with this platform by wearing an RFID-enabled MagicBand, which serves as a ticket for entry, a store of FastPass ride and dining reservations, a hotel room key, a payment system and more. Intent to return has improved substantially even as Disney is able to accommodate an additional 5,000 daily visitors.
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