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3 Strategies to Boost Sales and Marketing Productivity

Harvard Business

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. As companies seek to cut costs in an uncertain economy, increasing this commercial productivity is a smart strategy.

Sales 76
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Does Market Share Still Matter?

Harvard Business

Market share has traditionally correlated strongly with profitability because of efficiency, market efficiency, and customer perception effects. But digital can also amplify market share effects for large firms focusing digital investments on customer-facing processes and for large firms that create digital platforms.

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How to Develop Your Tagline to Win More Work

Successful Independent Consulting

A marketing tagline is short phrase that helps people remember you in a certain way. Remember, clients want to hire The Expert, so be sure to market yourself as one! [1] When you are perceived as an expert, you’ll get more referrals and win more work. You get the idea. All rights reserved. [3] All rights reserved.

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Emergence of Formal Behavioral Insights Teams and Initiatives

Steve Shu Consulting

For example, Opower tapped into a great market using software-as-a-service and a behavioral efficiency model for saving energy. We took data we gathered in one market, build insights on top, and then tried to line up incentives and behavior change in complementary markets via offerings in a standalone business unit.

Video 230
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How to Navigate Revenue and Expense Management: Competitive Insights for Financial Success

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you! What You Will Learn: Cutting-Edge Revenue Optimization Techniques 🚀 Discover innovative methods to maximize your company's revenue streams and stay competitive in a dynamic market.

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Entering the US Market: How Consultants Help Foreign Companies

Business Consulting Agency

For companies eyeing expansion into the dynamic landscape of the United States market, the path to success often hinges on understanding the nuances of local business practices, consumer behavior, and regulatory frameworks. Entering the US market with expert help for better results.

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2025 Marketing Strategies That Will Work

Business Consulting Agency

The marketing landscape is constantly evolving, and 2025 will be no exception. As businesses strive to capture attention in a highly competitive market, innovative strategies will be essential for driving engagement and achieving measurable results. Here are the top marketing strategies that will work in 2025.