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When Expanding into a Foreign Market, Your Outsider Status Is a Competitive Advantage

Harvard Business

Entering a foreign market comes with inherent challenges. Many global companies tend to overcome those challenges by minimizing their foreignness and assimilating into the local environments. However, maintaining and embracing foreignness can yield unforeseen advantages.

Marketing 240
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Let Go of What Made Your Company Great

Harvard Business

By the 1990s, IBM had become the go-to provider of enterprise information technology — hardware, software, and systems integration — for large and midsized businesses. A big challenge for only part of the organization. Here, only part of the organization has to forget a lot, and IBM is a good example.

Company 70