Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 134

Marketing Agile Fashion Sales 134

Epicflow

FEBRUARY 20, 2025

Project portfolio management software is vital for businesses aiming to thrive in competitive markets for a couple of reasons: It streamlines project portfolio oversight Managing multiple projects within a portfolio can be challenging without clear visibility.

Tools 130

Tools Management Software Resources 130

Harvard Business

MARCH 27, 2025

Lessons from SAP’s efforts to reach small- and medium-sized enterprises.

Enterprise 158

Enterprise Company Sales Marketing 158

David A Fields

JANUARY 26, 2015

Other parts of large enterprises aren’t managed that way. Consultants Marketing cold calling fishing line positioning speaking visibility writing' For instance, if R&D had such a low return, companies would go out of business. What is your answer to this consultant? Post your thoughts on […].

Enterprise 150

Enterprise Consulting Marketing Company 150

Harvard Business

JUNE 29, 2016

The impact of “social entrepreneurs” — individuals who deploy innovation and market forces to fill social needs — is growing. What do these enterprises need to scale up? CEOs of social enterprises need to act as the chief recruiting officer and not delegate hiring, particularly for top positions.

Talent 133

Talent Enterprise Survey Recruiting 133

Successful Independent Consulting

AUGUST 28, 2024

A marketing tagline is short phrase that helps people remember you in a certain way. Remember, clients want to hire The Expert, so be sure to market yourself as one! [1] When you are perceived as an expert, you’ll get more referrals and win more work. You get the idea. All rights reserved. All rights reserved. [3]

Development 195

Development Turnaround How To Financial 195

Tom Spencer

AUGUST 29, 2020

Much less emphasis has been placed on developing tools suitable for emerging markets and the businesses in these economies. Obstacles in Emerging Markets. Emerging markets face a unique challenge when it comes to deploying technology to fight COVID-19 due to the large role that informal markets play in these economies.

Marketing 103

Marketing Boston Consulting Group Government Transportation 103

Epicflow

JUNE 17, 2022

Its main focus is customers’ satisfaction and market changes, by tracking which it is possible to create the products with the biggest value, and therefore, earn more. Together with that, the market is under strict and continuous examination to reveal current trends in the domain the company works in.

Productivity 245

Productivity Management Resources Software 245

Consulting Matters

AUGUST 6, 2018

You may have found your way to consulting as a result of developing an expertise within a specific functional area like marketing, sales or operations and now are being invited to contribute towards projects that affect the entire enterprise.

System 216

System Consulting Enterprise Recruiting 216

Consulting Matters

APRIL 24, 2020

Sometimes the marketing message has fallen off. So, sometimes it’s a disconnect just on that marketing plan. You have a small, local marketing plan that really resonates with a particular geographical community, or some other psychographic community. Well, sneakers is a bigger market. Why isn’t it getting out?

Interviews 156

Interviews Company Marketing Operations 156

Harvard Business

JUNE 21, 2017

Just as we wouldn’t rely on a single marketing tactic or a single source of financing for the entire life of an organization, we need to build up a portfolio of innovation strategies designed for specific tasks. Some large enterprises, like IBM and Procter & Gamble , have the resources to invest in labs to pursue basic research.

Research 195

Research Enterprise Video Energy 195

David A Fields

APRIL 7, 2016

Let’s say Ann Oying, CEO of Cheapo Enterprises asks you for consulting help because she and her team are mired in misery and they don’t know the path out. But you do. You develop a comprehensive proposal for Ann, outlining the route to Nirvana.

Enterprise 150

Enterprise Sales Consulting Development 150

David A Fields

AUGUST 4, 2015

*This article is Part 3 of a seven-part series in which I show you how to win more follow-on and pull-through business by mastering the Six Pillars of Consulting Success at the “enterprise” level. Expanded versions of the articles will be pulled together into a single ebook, which will be available shortly after […].

eBook 150

eBook Enterprise Consulting How To 150

Harvard Business

MAY 7, 2018

A lean startup approach, we are told, can empower big companies to innovate rapidly and effectively in the face of continual disruption, potentially even transforming enterprises into centers of continual new growth. paul garbett for hbr. However, they hardly represent the transformation that has been promised with this new approach.

Enterprise 136

Enterprise Methodologies Meeting Accenture 136

David A Fields

JULY 21, 2015

This is Part 1 of a seven-part series in which I show you how to win more follow-on and pull-through business by consulting at the “enterprise” level.

eBook 150

eBook How To Enterprise Consulting 150

Harvard Business

MAY 19, 2016

Back in the 1980s, a company could set itself apart through scale, being the largest company in a category provided leverage over costs, back office processes, distribution, and marketing effectiveness. It became easier and easier for small enterprises to gain customer reach and awareness (along with working capital).

Productivity 130

Productivity Company Enterprise Retail 130

Effective Managers

JUNE 9, 2021

It can grow and mature together with other enterprises, many of which are driving the economic advances in those areas. It’s mostly driven by the financial markets and investor positioning. The future of consulting lies in a mutual-benefit approach between enterprises and their consultants. This needs to change.

Consulting 130

Consulting Enterprise Industry Management 130

Tom Spencer

OCTOBER 25, 2024

A study by Harvard Business School found that companies with robust sustainability practices outperform their peers in terms of stock market performance and profitability. As a B Corp, Danone is part of a global movement that balances purpose and profit, reinforcing its role as a socially responsible enterprise.

Metrics 78

Metrics Ethics Government Financial 78

Harvard Business

DECEMBER 6, 2016

As marketing continues to shift and improve, we’ve come to rely on IT to provide expertise on current technology and, perhaps more importantly, to provide a road map that shows where technology will lead, where integration is critical, and how to make the best use of increasingly sophisticated tools. This means being more strategic.

Marketing 70

Marketing Data Banking Tools 70

Successful Independent Consulting

JULY 31, 2017

Hey, I wanted to let you know that I’m about to finish a project where I am responsible for getting clarity and cross-functional buy-in on a major enterprise software decision. I hope you are doing well. It turns out I really like this kind of work and am quite good at it.

Development 244

Development ROI Software Sales 244

Consulting Success

NOVEMBER 20, 2017

Description: David Baker is a consultant who has been working with marketing firms and advertising agencies since the late 1980s. A successful entrepreneurial enterprise yields profit consistently, while those who find that they are constantly having cash flow problems are, in reality, the ones that are having legitimate business problems.

Consulting 176

Consulting Cash Flow Advertising Enterprise 176

Harvard Business

MARCH 4, 2024

From organic farming to microbreweries, fair trade, and other sustainability-oriented movements, innovators are increasingly turning to market alternatives that explicitly prioritize social responsibility.

Company 253

Company Research Industry Strategy 253

Harvard Business

DECEMBER 15, 2017

Some health care businesses use duplicate dyad management structures—one to oversee the clinical enterprise and another to oversee the business and operations that support the clinical enterprise. acute care hospitals, rehab clinics, physician practices, and urgent care centers).

Training 134

Training Training Management Healthcare 134

Consulting Matters

JULY 15, 2020

You can set it up to act as your 24/7 marketing machine. I get it - it's hard because your entire leadership team is all over the map and they're all jockeying for your approval and they don't care about the enterprise perspective, the way that you do so therefore you need a consultant like me to come alongside you. Content marketing.

Consulting 270

Consulting How To Resumes Strategy 270

Harvard Business

APRIL 28, 2017

” Survey respondents included Presidents, Chief Information Officers, Chief Analytics Officers, Chief Marketing Officers, and Chief Data Officers representing 50 industry giants, including American Express, Capital One, Disney, Ford Motors, General Electric, JP Morgan, MetLife, Nielsen, Turner Broadcasting, United Parcel Service, and USAA.

Data 134

Data Company Survey Video 134

Harvard Business

MAY 24, 2016

Deere’s Enterprise Advanced Marketing Group – which is tasked with identifying unarticulated, unmet customer needs, representing opportunities for innovation and growth – has created a system for surveying the motivation of its employees every two weeks.

Metrics 132

Metrics Survey Software Operations 132

Markovitz Consulting

AUGUST 19, 2020

Peter Golder and Gerard Tellis’s seminal study of 500 brands in 50 product categories reveals that almost half of market pioneers fail. In fact, the greatest long-term success belongs to companies that enter a market and become leaders about 13 years after these first movers. MITS introduced the first personal computer in 1975.

Guidelines 140

Guidelines Operations Talent Sports 140

Harvard Business

MAY 21, 2018

Consider this example: When The Interpublic Group (IPG) merged the direct-marketing company Draft with the ad-agency Foote Cone & Belding (FCB) to become one agency in 2006, “it was immediately apparent that the cultures of the two agencies were wildly different,” shared Marty Stock, then head of Coors advertising at FCB.

Company 111

Company Enterprise Culture Accenture 111

Harvard Business

FEBRUARY 15, 2018

Just over one-quarter of firms (27%) are pursuing some combination of innovation and disruption, speed to market, or data monetization initiatives. One of the greatest issues for concern in the survey for large enterprises is the risk of disruption from new entrants.

Data 134

Data Culture Company Survey 134

Harvard Business

OCTOBER 7, 2016

But in hierarchical, high-power-distance markets like Asia — specifically Hong Kong, Taiwan, and Thailand — this policy created unintended conflicts among leaders and sent confusing signals to the rest of the organization regarding who was more powerful and higher-ranking within the organization. -led Do a cultural inventory.

Culture 126

Culture System Policies Operations 126

Harvard Business

JUNE 8, 2018

We heard this leadership dilemma from multiple companies that participated in our research on the leadership perspectives of C-suite executives and millennial leaders, which was co-produced by our three organizations, The Conference Board, RW2 Enterprises, and DDI. J&J wants leaders to understand: What creates disruption?

Development 138

Development Talent Enterprise Conference 138

Harvard Business

APRIL 14, 2017

Frontier firms are able to employ the most advanced technologies, which in turn allow them to win market share at the expense of their less productive competitors. And the globalized markets that frontier firms operate in disproportionately reward their knowledge advantage, setting them even further apart from the rest. billion euro.

Company 126

Company Research Enterprise Productivity 126

Harvard Business

FEBRUARY 7, 2017

Most executives today know their enterprises should be aligned. They know their strategies, organizational capabilities, resources, and management systems should all be arranged to support the enterprise’s purpose. McDonald’s has been the market leader in its sector for decades. What’s missing?

Enterprise 70

Enterprise System Resources Strategy 70

Harvard Business

OCTOBER 6, 2016

Barbara Kellerman from Harvard, Jeffrey Pfeffer from Stanford, and numerous other experts have pointed out that the development market is filled with fads — slick behavioral models and fun, engaging tools — that don’t really move the needle. Leaders’ growth in these areas leads to enduring growth for the enterprise.

Leadership 134

Leadership Deloitte Culture Pharmaceuticals 134

Epicflow

DECEMBER 29, 2023

And now let’s dwell on the features that help our clients reach their business goals and make Epicflow stay ahead of the competition in the market of project and resource management software solutions. We’re looking forward to seeing their first results and sharing them with our readers. Stay tuned!

Company 130

Company Resources Software Enterprise 130

Harvard Business

APRIL 4, 2017

” The notion of moonshots is a hugely appealing idea, whether you are an enterprise working on a market innovation, a nonprofit organization tackling societal problems, or a government trying to govern better. Get the best possible expertise from outside the building to add to your own core expertise.

Government 166

Government Energy ROI Nonprofit 166

Harvard Business

JULY 8, 2016

The difference between displacement (outperforming existing market incumbents at their own game) and disruption (changing the game) is strategically important, no matter how similar the pain they cause is. Drucker Forum 2016: The Entrepreneurial Society. Displacement generally is easier to combat than disruption.

Company 126

Company Apparel Pharmaceuticals Industry 126