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How to Achieve Maximum ROI from your CRM

Comatch

Few enterprise tools have the potential to revolutionize daily operations and help businesses achieve best-case ROIs like a CRM. Calculating the ROI of your CRM investment is not always as straightforward. How to calculate the ROI of your CRM investment. What was the expected ROI?

ROI 52
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Power Sales Performance by Harnessing Analytics - SPONSOR CONTENT FROM TABLEAU

Harvard Business

By Brian Selby, Senior Vice President, Worldwide Sales Operations, Tableau Software. How often is your sales team making important decisions based on gut feel? Are your sales resources allocated properly to drive growth? Historically, sales has been labeled an art. Why does this happen in so many companies?

Sales 70
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What Creativity in Marketing Looks Like Today

Harvard Business

Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales. These members are 2.6 The results?

Marketing 135
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An Emotional Connection Matters More than Customer Satisfaction

Harvard Business

But most companies lack a strategic objective that spans the customer journey, can be understood and operationalized across the enterprise, and, most importantly, actually increases customer value.

Retail 132
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Irresistible is rarely easy or rational

Seth Godin Blog

That's where the ROI would be at its peak. They were profiled by Tom Peters and had the highest sales per square foot of any store of its kind. As they grew to a few more stores, a new generation took over, one that seems more intent on ROI and less focused on magic. But they're not in the business of selling ice cream cones.

ROI 55
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Simplifying CX Design: How Leading Enterprise Tech Firms Overcome Complex Challenges

1 to 1

Seamless customer experiences and clear interfaces are two key elements leveraged by successful tech enterprise to generate adoption, with design being the key to overcoming solution complexity. Enterprises often require such complex systems to manage their operations effectively, and these platforms provide an all-in-one solution.

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4 Ways Leaders Can Get More from Their Company’s Innovation Efforts

Harvard Business

One reason for the paltry performance is that while other business areas, like sales or finance, are considered to be core functions, innovation is often considered to be something that’s “nice to have” rather than essential. Yet every enterprise is essentially a square-peg business waiting for a round-hole world.