Events Metrics ROI 
Harvard Business
JANUARY 2, 2018
Later, marketers found themselves working backward to connect their social strategy to business strategy, as managers demanded greater proof of ROI. Unless you connect your social media actions to broader business goals from the beginning, ROI can be elusive, and social media becomes an end unto itself.
LSA Global
JUNE 17, 2024
How to Increase the ROI of Sales Training Even though $20 billion is spent on business sales training per year, more than a third of sales leaders admit that they do not have a clear idea of what measurable return they are looking for on sales training. That is a costly mistake if you want to increase the ROI of sales training.
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Harvard Business
MARCH 21, 2017
Perhaps a friend thought you’d hit it off with someone and introduced you, or you met the person briefly at an event and they followed up for indeterminate reasons. Alternately, if you think the person could become a personal friend, you may want to invite them to a more relaxed event, where you can get to know them better.
Harvard Business
SEPTEMBER 24, 2018
Traditionally nonexistent in corporate America, they typically help select, vet, onboard, and connect new users with existing ones while organizing the space, arbitrating conflicts, and hosting events. As one might imagine, demonstrating the ROI of this is difficult — most don’t even try. Corporate coworkers seek the same.
Harvard Business
MARCH 7, 2017
These decks contain benchmarking tools, customizable ROI calculators, and other content to showcase the potential impact of the firm’s solution, and, most powerful, they use the language and metrics of the stakeholder receiving it. A health care software company uses networking events early in the sales process.
Harvard Business
OCTOBER 8, 2018
We need a metric for humanity to evaluate the human capacity and connection among caregivers and patients. Let’s develop an up-front “technology ROI” that measures workflow impact, inefficiency, hassle and impact on physician and nurse well-being. Develop metrics around technology deployments that are noted above.
Nash Consulting
MAY 21, 2024
The Post-Training Conundrum “Change is not an event, it’s a process.” It not only reflects a significant loss in ROI from training investments but creates a “flavor of the year” culture, where people learn to hold their breath and wait for the new change to eventually and inevitably go away.
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